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Auteur Simon HUDSON |
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International Case Studies on Tourism Destination Management and COVID-19 / Simon HUDSON / TAYLOR & FRANCIS GROUP (2022)
Titre : International Case Studies on Tourism Destination Management and COVID-19 : Impacts and Responses Type de document : e-book Auteurs : Simon HUDSON Editeur : TAYLOR & FRANCIS GROUP Année de publication : 2022 Importance : 250 p. ISBN/ISSN/EAN : 978-1-00-063745-8 Langues : Anglais (eng) Mots-clés : Management
TOURISME SECTEUR ; CRISE ECONOMIQUERésumé : International Cases on Tourism Destination Management and COVID-19 provides students, lecturers and practitioners with an essential real-life resource on how different tourism destinations around the world have been impacted by, and responded to, the COVID-19 pandemic. These 34 in-depth case studies from the Americas, the APAC region, Europe, and the Middle East allow a global perspective, and acts as a toolkit than can be used to design a better future for tourism destinations that embraces sustainability and collaboration. For each case study, secondary sources such as media articles, industry and government reports, campaign materials, websites and social media channels have been closely analysed. In addition, interviews have been conducted with destination marketers, government officials, tour operators, professional guides, and hotel managers to provide a holistic view for each destination. Each case study is structured around COVID-19 impacts, responses and outcomes, and includes further reading, video links, and discussion questions to challenge students further in their self-study and to encourage in-class discussions. This is an essential resource for tourism students and lecturers across the curriculum, and a fascinating read for anyone in the business of tourism. Nombre d'accès : 1 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=553729 Marketing for Tourism, Hospitality & Events : A Global & Digital Approach Ed. 1 / Simon HUDSON / SAGE PUBLICATIONS (2017)
Titre : Marketing for Tourism, Hospitality & Events : A Global & Digital Approach Ed. 1 Type de document : e-book Auteurs : Simon HUDSON Editeur : SAGE PUBLICATIONS Année de publication : 2017 ISBN/ISSN/EAN : 9781473926646 Note générale : copyrighted Langues : Anglais (eng) Résumé : Framed within basic marketing principles, Marketing for Tourism, Hospitality & Events highlights the global shift in tourism demographics today, placing a particular emphasis on the role of digital technology and its impact on travel products and services. Covering developments across a broad range of topics such as contemporary tourism marketing, understanding today's consumer, and the importance of public relations and personal selling, key industry changes are captured throughout the text. 'Lessons from a Marketing Guru' feature personal insights from real world practitioners, and 'Digital Spotlights' highlight the ways in which social media and the Internet have transformed tourism, hospitality and events the world over. These features are further enhanced by 'Marketing in Action' case-studies in each chapter that highlight the international realities of tourism, hospitality and events marketing in practice. These include: Spiritual Tourism in Tamil Nadu, India Social media listening at Marriott’s headquarters in Hong Kong The Deer Hunt Festival in Winneba, Ghana Music-themed hotels in Prague, Amsterdam, Berlin and Mexico The promotion of Hawaii through film and television Dark Tourism in Vietnam The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, an instructor manual, a test bank of multiple choice questions and author-curated video links to make the examples in each chapter come to life. Ideal for undergraduate and postgraduate students looking for an introductory text to marketing for tourism, hospitality and events. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88869199 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=515132
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