| Résumé : |
Big Data Marketing provides a strategic road map for executives. Using real-world examples, non-technical language, additional downloadable resources, and a dose of humor, Big Data Marketing will help you discover the remedy offered by data-driven marketing. Explains how marketers can use data to learn what they need to know Details strategies to drive marketing relevance and Return On Marketing Investment (ROMI) Provides a five-step approach in the journey to a more data-driven marketing organization. |
Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheBig Data Marketing / John Wiley & Sons (2013)
Big Data Marketing / John Wiley & Sons (2013)
