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Auteur Christopher TINGLEY |
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Titre : Management Lessons of a Failed Company Type de document : e-book Auteurs : Christopher TINGLEY Editeur : PETER LANG Année de publication : 2021 ISBN/ISSN/EAN : 9781433184857 Note générale : copyrighted Langues : Anglais (eng) Résumé : This book is a look inside the day-to-day life of a retail manager as he witnessed from the front lines a company take the country by storm. Through a model of selling low priced clothing partnered with celebrity endorsements, the company’s rise was as big as their fall. After over a decade of teaching, the author, now a marketing and strategy professor, recalls his former life in retail. In a light-hearted and funny first-person narrative, the author takes you on a ride through his time with the now defunct clothing retailer Steve and Barry’s. He shares the lessons he learned from inside the store while watching mistakes made along the way. Through stories of being robbed at gunpoint, finding a dead body in the dumpster, and working to the point of exhaustion, the reader is given a firsthand account of the best and worst practices in store management. Designed to introduce students to business, management, entrepreneurship, and retail, it allows students to answer the question "Do I really want to be a manager?" Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88915597 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=535509
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