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Auteur Shaun SMITH |
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On purpose / Shaun SMITH / Kogan Page (2015)
Titre : On purpose : delivering a branded customer experience people love Type de document : Livre Auteurs : Shaun SMITH, Auteur ; Andy MILLIGAN, Auteur Editeur : Kogan Page Année de publication : 2015 Importance : VII; 278 p. ISBN/ISSN/EAN : 978-0-7494-7191-0 Prix : 30 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
MARQUE ; GESTION DU MARKETING ; CONSOMMATEURRésumé : "With a constant stream of new communication channels emerging, the real challenge for marketers is not just making sure their brand is present in each space but staying true to their brand purpose. A follow-up to Bold, the best-selling book which looked at what made cutting edge brands stand out, On Purpose, goes one step further and provides practical advice on how to achieve those same results successfully, over multiple channels. Shaun Smith and Andy Milligan provide a framework for success, explaining how to: --Stand Up: be clear about brand purpose and promise --Stand Out: define, design and deliver distinctive customer experiences across multiple channels --Stand Firm: create strong cultures that sustain results They explain and define how to deliver "on purpose" experiences by using a case study, individual thought pieces by experts in the field, and a key action summary at the end of each chapter"-- "Brands growing rapidly have a clear sense of purpose and the value they bring to their customers and employees. On Purpose is a practical guide to executing business purpose successfully by delivering a branded customer experience people love. It presents a framework for success based on being clear about your brand purpose and promise so you can achieve exceptional results through exceptional experiences. It provides the tools for brands to stand out by defining, designing and delivering distinctive, valuable customer experiences across multiple channels. Because purpose is what you do, not what you claim, On Purpose helps you act on your business purpose by showing you how to make your brand stand out. Each chapter illustrates how to succeed in a specific channel by presenting interviews with purpose-driven leaders such as Vernon Hill (Metro Bank), John Forrest (Premier Inn) and Gav Thompson (giffgaff) and case studies of companies including: - Altro - Barclays Bank - Best Western - citizenM - IKEA - Lego - Liberty Global Business Services - London 2012 Olympics - Lush - Nissan - O2 - Timpson - Zappos"-- Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158213 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 050587 658.81/SMI Livre Library Campus de Reims Salle de lecture Disponible BRANDS AND BRANDING / Rita CLIFTON / Paris : BLOOMBERG PRESS (2004)
Titre : BRANDS AND BRANDING Type de document : Livre Auteurs : Rita CLIFTON ; John SIMMONS ; Sameena AHMAD ; Tony ALLEN ; Simon ANHOLT ; Anne BAHR THOMPSON ; Patrick BARWISE ; Tom BLACKETT ; Deborah BOWKER ; Chuck BRYMER ; Deborah DOANE ; Kim FAULKNER ; Paul FELDWICK ; Steve HILTON ; Jan LINDEMANN ; Allan POULTER ; Shaun SMITH Editeur : Paris : BLOOMBERG PRESS Année de publication : 2004 Importance : 1 vol., 256 p. ISBN/ISSN/EAN : 978-1-57660-147-1 Prix : 47,45 EUR Langues : Anglais (eng) Mots-clés : Management
MARQUE ; COMMUNICATION PAR L'IMAGE ; COMMUNICATION ; PROPRIETE INTELLECTUELLE ; ASIEIndex. décimale : 121.92 MARQUE Résumé : Définition des marques et de leur importance sociale et financière. Etude du positionnement et de la valeur des marques. Analyse des effets et opportunités de la mondialisation ainsi que du potentiel des marques asiatiques. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=21310 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité A5435 121.92 BRA Livre Library Campus de Rouen Salle de lecture Disponible
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