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Auteur Annmarie HANLON |
Documents disponibles écrits par cet auteur (3)
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Titre : The SAGE Handbook of Digital Marketing Ed. 1 Type de document : e-book Auteurs : Annmarie HANLON Editeur : SAGE PUBLICATIONS Année de publication : 2022 ISBN/ISSN/EAN : 9781529788440 Note générale : copyrighted Langues : Anglais (eng) Résumé : Digital marketing changes the dynamics of traditional routes to market, augments conversations and facilitates the measurement of activities by organisations and consumers alike. This Handbook strives to advance the study and understanding of this domain and provides a digital marketing journey that flows from methods and methodologies. It moves from the fundamentals to the different aspects of digital marketing strategy, tactics, metrics and management, and ethics. This Handbook brings together the critical factors in digital marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring digital marketing. Part 1: Foundations of Digital Marketing Part 2: Methodologies and Theories in Digital Marketing Part 3: Channels and Platforms in Digital Marketing Part 4: Tools, Tactics and Techniques in Digital Marketing Part 5: Management and Metrics in Digital Marketing Part 6: Ethical Issues in Digital Marketing Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88942674 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=575683
Titre : The SAGE Handbook of Social Media Marketing Ed. 1 Type de document : e-book Auteurs : Annmarie HANLON Editeur : SAGE PUBLICATIONS Année de publication : 2022 Note générale : copyrighted Langues : Anglais (eng) Résumé : Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88942812 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=575413
Titre : The SAGE Handbook of Social Media Marketing Ed. 1 Type de document : e-book Auteurs : Annmarie HANLON ISBN/ISSN/EAN : 9781529743784 Note générale : copyrighted Langues : Anglais (eng) Résumé : Social media marketing has become indispensable for marketers who utilize social media to achieve marketing objectives ranging from customer care to advertising to commerce. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales. This Handbook brings together the critical factors in social media marketing as the essential reference set for researchers in this area of continued growth. It is essential reading for postgraduate students, researchers, and practitioners in a range of disciplines exploring the area. Part 1: Foundations of Social Media Marketing Part 2: Methodologies and Theories in Social Media Part 3: Channels and Platforms in Social Media Part 4: Tools, Tactics, and Techniques in Social Media Marketing Part 5: Management and Metrics in Social Media Part 6: Ethical Issues in Social Media Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88942812 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=575784
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