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Auteur Francesca SOBANDE |
Documents disponibles écrits par cet auteur (2)
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Consuming Crisis : Commodifying Care and COVID-19 Ed. 1 / Francesca SOBANDE / SAGE PUBLICATIONS (2022)
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Titre : Consuming Crisis : Commodifying Care and COVID-19 Ed. 1 Type de document : e-book Auteurs : Francesca SOBANDE Editeur : SAGE PUBLICATIONS Année de publication : 2022 ISBN/ISSN/EAN : 9781529794519 Note générale : copyrighted Langues : Anglais (eng) Résumé : Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to ‘keep calm and consume’. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread’s pandemic ‘moment’, university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called ‘normal’ life during times of crisis. Francesca Sobande is a Senior Lecturer in Digital Media Studies at Cardiff University Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88942672 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=576041 Consuming Crisis : Commodifying Care and COVID-19 Ed. 1 / Francesca SOBANDE / SAGE PUBLICATIONS (2022)
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Titre : Consuming Crisis : Commodifying Care and COVID-19 Ed. 1 Type de document : e-book Auteurs : Francesca SOBANDE Editeur : SAGE PUBLICATIONS Année de publication : 2022 Note générale : copyrighted Langues : Anglais (eng) Résumé : Consuming Crisis is a crucial account of how consumer culture capitalized on Coronavirus (COVID-19). Sobande explores how brands claim to care while they encourage people to ‘keep calm and consume’. This critical analysis of the power and politics of marketing examines an eclectic mix of campaigns, content, and experiences. Such work outlines the societal significance of fast-fashion adverts, banana bread’s pandemic ‘moment’, university social media strategies, and how digital technology mediates memories and work. Based on the belief that brands cannot be activists, Sobande creatively considers how brands construct care, camaraderie, culture, and so-called ‘normal’ life during times of crisis. Francesca Sobande is a Senior Lecturer in Digital Media Studies at Cardiff University Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88942672 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=575518
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