Digital Sport Marketing : Concepts, Cases and Conversations / Alan SEYMOUR / TAYLOR AND FRANCIS (2020)  

Titre : Digital Sport Marketing : Concepts, Cases and Conversations Type de document : e-book Auteurs : Alan SEYMOUR, Auteur ; Paul BLAKEY, Auteur Editeur : TAYLOR AND FRANCIS Année de publication : 2020 Importance : 267 p. ISBN/ISSN/EAN : 978-1-351-78992-9 Langues : Anglais (eng) Mots-clés : Management SPORT ; WEBMARKETING Résumé : Digital sport marketing is a new, dynamic and rapidly evolving area that is having a profound impact on contemporary sport business. This is the only textbook to introduce core principles and best practice in digital sports marketing, focusing on key issues, emerging topics and practical techniques. The book surveys the new international digital landscape in sport business and explains how to apply digital marketing across key areas from fan engagement and public relations to strategic communication and branding. Nombre d'accès : 3 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=576957