| Résumé : |
This handbook is a resource for students, faculty, and researchers who are focused on understanding the role communication plays in the formation and execution of corporate social responsibility (CSR) activities. Bringing together authors who are thought-leaders and emerging scholars from diverse theoretical and methodological perspectives, it examines the issues central to CSR communication including: theoretical underpinnings, form and content of CSR messaging, the boundaries of engagement, and the tensions associated with CSR communication. |
Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheThe Routledge Handbook of Corporate Social Responsibility Communication / TAYLOR AND FRANCIS (2022)
