Détail de l'auteur
Auteur Svend HOLLENSEN |
Documents disponibles écrits par cet auteur (14)



Titre : Global marketing Type de document : e-book Auteurs : Svend HOLLENSEN, Auteur Mention d'édition : eight Ed Editeur : Harlow : : PEARSON EDUCATION, Année de publication : 2020 Importance : 873 p. Présentation : illustrations (colour), maps (colour) ISBN/ISSN/EAN : 978-1-292-25180-6 Note générale : Previous edition: 2014. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARKETING STRATEGIQUEMots-clés candidats : Export marketing. Export marketing Index. décimale : 658.84 Résumé : "All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the `Internet of Everything`, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing." Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University In this era of increased globalisation, if there`s one textbook that today`s students and tomorrow`s marketers need to read, it`s Svend Hollensen`s world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Now into its seventh edition, Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level. "The world today truly is flat, and a sound global perspective is an absolute must for all students. Svend Hollensen`s Global Marketing provides a thorough and comprehensive treatment that delivers on this need." Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph`s University, USA, and Professor of Consumer Behaviour, University of Manchester, UK "The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion." Elisabeth Gotze, Vienna University of Economics and Business "Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. " Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University Key Features include: * A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process * End of part and end of chapter case studies helping students to understand how the theory relates to real world application * Video case studies (available at www.pearsoned.co.uk/hollensen), showing how practitioners are using Global Marketing in their work Note de contenu : Index. Nombre d'accès : 3 En ligne : https://neoma-bs.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?d [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=582105
Titre : Marketing Management Type de document : e-book Auteurs : Svend HOLLENSEN Mention d'édition : 4th ed. Editeur : Pearson Année de publication : 2020 Importance : 728 p. ISBN/ISSN/EAN : 978-1-292-30142-6 Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARKETING DIRECTRésumé : This book takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company’s customers, suppliers, stakeholders and personnel has become increasingly vital in today’s business environment. Now in its fourth edition, this best-selling text bridges the gap between relationship marketing and traditional marketing, integrating this approach with the process of developing effective marketing plans by the use of the newest technology. Drawing on a varied and extensive range of international examples, Hollensen demonstrates how companies such as Electrolux, Tinder (Match.com), DJI Technology, Huawei and Spotify make use of relationship marketing theory in order to gain competitive advantage. Marketing Management: A Relationship Approach is invaluable reading for undergraduates studying marketing management in their final year or at postgraduate level and for practitioners and those studying for professional qualifications in marketing management. Nombre d'accès : 1 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509039
Titre : Global marketing Type de document : Livre Auteurs : Svend HOLLENSEN, Auteur Mention d'édition : 7e éd. Editeur : Londres : PEARSON EDUCATION Année de publication : 2017 Importance : XLIII, 756 p. ISBN/ISSN/EAN : 978-1-292-10011-1 Prix : 81 EUR Note générale : Index Langues : Anglais (eng) Mots-clés : Management
MARKETING STRATEGIQUE ; GESTION DU MARKETINGPermalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158883 Exemplaires(4)
Code-barres Cote Support Localisation Section Disponibilité 051129 658.848/HOL Livre Library Campus de Reims Salle de lecture Sorti jusqu'au 17/02/2025 J5555 121.58 HOL Livre Library Campus de Rouen Salle de lecture Disponible J5556 121.58 HOL Livre Library Campus de Rouen Salle de lecture Sorti jusqu'au 13/02/2025 J5557 121.58 HOL Livre Library Campus de Rouen Salle de lecture Exclu du prêt
Titre : Global marketing Type de document : e-book Auteurs : Svend HOLLENSEN, Auteur Mention d'édition : Seventh edition. Editeur : Harlow : : PEARSON EDUCATION, Année de publication : 2016 Importance : 873 p. Présentation : illustrations (colour), maps (colour) ISBN/ISSN/EAN : 978-1-292-10014-2 Note générale : Previous edition: 2014. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARKETING STRATEGIQUEMots-clés candidats : Export marketing. Export marketing Index. décimale : 658.84 Résumé : "All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the `Internet of Everything`, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing." Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University In this era of increased globalisation, if there`s one textbook that today`s students and tomorrow`s marketers need to read, it`s Svend Hollensen`s world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Now into its seventh edition, Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level. "The world today truly is flat, and a sound global perspective is an absolute must for all students. Svend Hollensen`s Global Marketing provides a thorough and comprehensive treatment that delivers on this need." Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph`s University, USA, and Professor of Consumer Behaviour, University of Manchester, UK "The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion." Elisabeth Gotze, Vienna University of Economics and Business "Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. " Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University Key Features include: * A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process * End of part and end of chapter case studies helping students to understand how the theory relates to real world application * Video case studies (available at www.pearsoned.co.uk/hollensen), showing how practitioners are using Global Marketing in their work Note de contenu : Index. Nombre d'accès : 10 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=207876
Titre : Global marketing Type de document : e-book Auteurs : Svend HOLLENSEN Mention d'édition : 6ème édition Editeur : Londres : PEARSON EDUCATION Année de publication : 2013 Importance : 792 pages Présentation : illustrations (colour) ISBN/ISSN/EAN : 978-0-273-77319-1 Note générale : Previous edition: 2011. Langues : Anglais (eng) Mots-clés : Management
MARKETING INTERNATIONALRésumé : Ce livre montre comment fonctionne la commercialisation de produits à l'échelle mondiale à travers un grand nombre d'exemples. L'ouvrage aborde également les sujets tels que glocalisation, la création de valeur, la valeur nette, l'image de marque, la contrefaçon, le marketing viral et la communication marketing via les réseaux sociaux. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=112531 PermalinkPermalinkPermalinkPermalinkPermalinkMarketing research : an international approach / Marcus J. SCHMIDT / Londres : PEARSON EDUCATION (2006)
PermalinkMarketing research : an international approach / Marcus J. SCHMIDT / FINANCIAL TIMES - PRENTICE HALL (2006)
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