| Résumé : |
Innovation expert Clayton Christensen shows how even the most outstanding companies can do everything right—yet still lose market leadership. Christensen explains why most companies miss out on new waves of innovation. No matter the industry, he says, a successful company with established products will get pushed aside unless managers know how and when to abandon traditional business practices. Offering both successes and failures from leading companies as a guide, The Innovator’s Dilemma gives you a set of rules for capitalizing on the phenomenon of disruptive innovation. Sharp, cogent, and provocative—and consistently noted as one of the most valuable business ideas of all time—The Innovator’s Dilemma is the book no manager, leader, or entrepreneur should be without. |
Ajouter le résultat dans votre panier Faire une suggestion Affiner la rechercheThe Innovator's Dilemma : When New Technologies Cause Great Firms to Fail / HARVARD BUSINESS REVIEW PRESS (2013)
Seeing what's next / Boston : HARVARD BUSINESS SCHOOL PRESS (2004)
