Détail de l'auteur
Auteur Alan FYALL |
Documents disponibles écrits par cet auteur (4)



Titre : Contemporary Cases in Sport Type de document : e-book Auteurs : Alan FYALL Editeur : Goodfellow Publishers Année de publication : 2013 ISBN/ISSN/EAN : 9781908999214 Note générale : copyrighted Langues : Anglais (eng) Résumé : Contemporary Cases in Sport: Volume 1 examines 12 international cases under the sections of policy and politics, impacts and legacy, and identity and experiences. Cases include: the economics of international sports events, sport and corporate social responsibility, leveraging benefits from sports events, resident impacts of sports events, sport and visitor behaviour and nostalgia and sport, and more. Written by established experts in the field, the volume comprises substantial, in-depth and detailed case studies, written with specific learning objectives in mind. Furthermore, each case is fully referenced in academic style and accompanied by a wealth of supplementary material including discussion questions, further reading and links to websites. Teaching notes, slides, essay questions, exam questions with guide answers, links to further resources are also available from the website (www.goodfellowpublishers.com). All cases within Contemporary Cases in Sport: Volume 1 are available for individual download from the Contemporary Cases Online website (see www.goodfellowpublishers.com) or for e-readers (Kindle, Kobo), and can be purchased in a ‘pick-and-mix’ fashion to suit the needs of the reader. The online cases are packed with hyperlinks to original sources, further readings and websites. Readers can follow these links to obtain further information about the specific concepts, terms, issues and organisations identified in each case. Features of this book and those in the series include: * Topical currency: a series of up-to-date, topical case studies in the allied fields of tourism, heritage, hospitality, leisure, retail, events and sport; * Rich, in-depth treatment of material: extensive case studies with copious illustrative material to draw students in to the cases; * Additional student material: discussion questions, further reading, links to websites; * Tutor resources: teaching notes, slides, essay questions, exam questions with guide answers, links to further resources; * Online purchase: individual cases chapters will be available for purchase individually or in volume packages. Also in this series – Contemporary Cases in Tourism Volume 1. Dr Brian Garrod is Reader in Tourism Management at Aberystwyth University. Professor Alan Fyall is Deputy Dean Research & Enterprise in the School of Tourism, Bournemouth University. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88961151 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=596270
Titre : Revenue Management for Hospitality and Tourism Type de document : e-book Auteurs : Alan FYALL Editeur : Goodfellow Publishers Année de publication : 2013 ISBN/ISSN/EAN : 9781908999481 Note générale : copyrighted Langues : Anglais (eng) Résumé : Written by leading academic and industry experts actively engaged in revenue management, research and teaching this is a new and original treatment of the whole field for students and professionals. The first part of the book provides academically rigorous challenging and contemporary material to get to the core of the subject and to make the theory and practice lively, relevant and engaging. Throughout this, and the second section, numerous references to past and present good practice are used- giving insight into best practice in cutting-edge companies leading the revenue management agenda in markets all over the world. The second part of the book is authored by a range of academics and practitioners all currently engaged in revenue management practice, balancing the theory with the best overview possible of best real world practice. Drawn from the widest possible range of sectors including hospitality, car rental, airlines, tour operators, restaurants and advertising it gives an unrivalled industry perspective. The book is designed for students at many levels in universities, business schools, schools of tourism and hospitality studying marketing, pricing, distribution, selling and commercial issues in the service industry. It will also be ideal for practitioners (consulting experts, revenue managers, pricing managers) studying part-time or on CPD programmes requiring a strong theoretical and practical orientation. It will be essential for those working in revenue management, reservations, operations and logistics and generic marketing. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88961115 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=596238
Titre : Tourism : Principles and practice Type de document : Livre Auteurs : John FLETCHER ; Alan FYALL ; David GILBERT ; Stephen WANHILL Mention d'édition : 5th ed. Editeur : Harlow : PEARSON Année de publication : 2013 Importance : 643 p. ISBN/ISSN/EAN : 978-0-273-75827-3 Prix : 55 EUR Langues : Anglais (eng) Mots-clés : Management
TOURISME ; MARKETING MIX ; COMPORTEMENT DU CONSOMMATEURIndex. décimale : 361.45 TOURISME Résumé : Le secteur du tourisme : consommation, impact économique, tourisme durable, transports, intermédiaires du tourisme, marketing-mix. Note de contenu : Index, glossaire Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=109705 Exemplaires(3)
Code-barres Cote Support Localisation Section Disponibilité J0575 361.45 TOU Livre Library Campus de Rouen Salle de lecture Disponible J0576 361.45 TOU Livre Library Campus de Rouen Salle de lecture Disponible J0577 361.45 TOU Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Marketing Innovations for Sustainable Destinations Type de document : e-book Auteurs : Alan FYALL Editeur : Goodfellow Publishers Année de publication : 2009 ISBN/ISSN/EAN : 9781906884055 Note générale : copyrighted Langues : Anglais (eng) Résumé : A collection of groundbreaking and stimulating chapters that explore innovative marketing operations, interactions and experiences, illustrating how each contributes to the sustainable development of destinations. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88961104 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=596229

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