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Auteur C. Michael HALL |
Documents disponibles écrits par cet auteur (3)
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Titre : Tourism and Innovation Type de document : e-book Auteurs : C. Michael HALL ; Allan WILLIAMS Mention d'édition : 2d ed. Editeur : TAYLOR & FRANCIS GROUP Année de publication : 2019 Importance : 497 p. ISBN/ISSN/EAN : 978-1-351-66939-9 Langues : Anglais (eng) Mots-clés : Management
INNOVATION ; TOURISME SECTEURRésumé : This ground-breaking volume on the relationships between tourism and innovation provides an overview of relevant innovation theories and related literatures on entrepreneurship, productivity, regional development and competitiveness, and their significance to contemporary tourism practices. Innovation is a key concept in business and entrepreneurial studies and the broader social sciences. Yet, despite its policy and academic importance, historically little attention has been given to the role of innovation in tourism and the corresponding contribution of tourism-related human mobility to regional, firm, and product innovation. This book emphasises that innovation in tourism is much more than a series of technological innovations, as important as they are, and instead needs to be understood in an economic, social, and political context, with particular stress being placed on the extent to which innovations are shaped by the framework of governance and regulation, as well as by institutional factors and activities of individual actors and entrepreneurs. It is structured so as to introduce the reader to the overall significance of innovation at various levels and the role that innovation plays in firm and place competition. Supported with case studies throughout, this book is essential reading for all tourism students. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=506738 Wine marketing / C. Michael HALL / London : ROUTLEDGE (2008)
Titre : Wine marketing : A practical guide Type de document : Livre Auteurs : C. Michael HALL ; Richard MITCHELL Editeur : London : ROUTLEDGE Année de publication : 2008 Importance : 344 p. ISBN/ISSN/EAN : 978-0-7506-5420-3 Prix : 46 EUR Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; VIN SECTEURIndex. décimale : 420.88 VIN SECTEUR Résumé : Guide pratique consacré au marketing du vin. Dimensions marketing de la production de vin. Rôle des intermédiaires. Commerce de détail et débits de boissons. Image de marque. Types de coopération marketing, réseaux sur le Web et clusters. Note de contenu : Bibliogr. p. 309-339, index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=112831 Autre formatExemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 025813 658.8/HAL Livre Library Campus de Reims Salle de lecture Disponible J2963 420.88 HAL Livre Library Campus de Rouen Salle de lecture Disponible Geography of tourism and recreation [The] / C. Michael HALL / New York : ROUTLEDGE (2006)
Titre : Geography of tourism and recreation [The] : environment, place and space Type de document : Livre Auteurs : C. Michael HALL ; Stephen PAGE Mention d'édition : 3rd ed. Editeur : New York : ROUTLEDGE Année de publication : 2006 Importance : xxi; 427 p ISBN/ISSN/EAN : 978-0-415-33561-4 Prix : 45 EUR Note générale : Bibliogr. p.358-422. Index. Langues : Anglais (eng) Mots-clés : Management
TOURISME ; LOISIRRésumé :
Highlighting the inter-relationships between tourism, leisure and recreation, this revised edition introduces growing theoretical debates (from geography and the wider social science arena) to assess how new conceptualizations of tourism and leisure are advancing knowledge and understanding.
Underpinning this book is the concept of the evolving nature of geography and social science, and their role in leading the analysis of the leisure phenomenon as a living subject which has recently seen significant contributions from the new cultural geographies of consumption and leisure. These developments are clearly introduced, giving readers new to the subject area bite-sized introductions to key issues.
Whilst this third edition retains the successful format and structure of previous editions, making it attractive and user-friendly to students without being overwhelming, it is completely revised and redeveloped to accommodate new case studies, insights, summary points and learning objectives. It is the only book to systematically compare and contrast in a spatial context, tourism and recreation in relation to leisure time, and its encyclopaedic reference section provides an excellent resource for new students. Retaining a global focus, this edition now features a greater emphasis on North America, and investigates the importance of less developed countries and the critical issues surrounding inequality, exploitation, underdevelopment and globalization as powerful forces affecting tourism and leisure.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154091
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