Write to Sell : The ultimate guide to great copywriting / Andy MASLEN / Marshall Cavendish Editions (2019)  

Titre : Write to Sell : The ultimate guide to great copywriting Type de document : e-book Auteurs : Andy MASLEN Editeur : Marshall Cavendish Editions Année de publication : 2019 ISBN/ISSN/EAN : 9789814868235 Note générale : copyrighted Langues : Anglais (eng) Résumé : How do you persuade someone to buy from you just by writing to them? What does effective copywriting look like – and sound like? Write to Sell has the answers! Read this book and you’ll learn: • The confidence and skills to write better copy• New ways to gain readers’ attention, respect and trust• Hints and tips on turning selling skills into copywriting skills• Simple techniques to improve the readability of your copy• The impact of design and layout on copywriting• The meaning of good written English – the rules you must follow, the rules you can safely ignore “If I were starting out as a writer tomorrow, I would definitely want to read this book. I pretty much taught myself most of the tricks all those years ago – and it took me far too long! Had I read this book, it would have saved me years of trial and, for the most part, error.” — Drayton Bird, the godfather of direct marketing Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88875944 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=494614

Persuasive copywriting / Andy MASLEN / Kogan Page (2015)

Titre : Persuasive copywriting : using psychology to influence, engage and sell Type de document : Livre Auteurs : Andy MASLEN, Auteur Editeur : Kogan Page Année de publication : 2015 Importance : xxv, 226 p. ISBN/ISSN/EAN : 978-0-7494-7399-0 Prix : 30 EUR Note générale : Index. Langues : Anglais (eng) Mots-clés : Management PUBLICITE Résumé : "We ordered coffee, cut open a human brain and discovered the secret of persuasive copywriting." A chance encounter with a neuroscientist showed Andy Maslen that his belief in the power of emotion was founded on hard science. Over coffee, the two discussed brain anatomy and the reason-defying power of human emotions. Andy's subsequent research led him to realise that how people think and feel haven't changed since the time of cavemen. We make decisions on emotional grounds and rationalise them later. Persuasive Copywriting takes you deep inside customers' brains. You'll learn the relationship between selling and storytelling. And the market-tested techniques that get people to engage with, and be persuaded by, your copy. Use it to modify people's behaviour by tapping into their deepest psychological drives. Gain copywriting confidence This course-in-a-book explains the neuroscience behind our appetite for stories. It demystifies advanced copywriting skills with examples, exercises and tips. And it helps you hone your skills with easy-to-use tools included in the book, and online... 13 real-world case studies 25 psychological copywriting techniques 75 practical exercises 125 words and phrases that trigger emotions 125-question copywriting quiz All help you improve your copywriting skills and perfect the emotion-driven sale. Who should buy Persuasive Copywriting? Junior copywriters can use it to catch up with their more experienced peers. Senior copywriters can use it to stay ahead of the game. Now you can employ this powerful psychological approach. This enjoyable book helps you find the right tone of voice, avoid common copywriting traps and tap into customers' deepest drives. You'll find yourself writing enjoyable, compelling copy that stands out in today's cluttered marketplace. Andy has achieved amazing results for his clients by focusing on stories and their deep connection to customers' needs and wants. With this book by your side, you can too. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158502

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Code-barres	Cote	Support	Localisation	Section	Disponibilité
049994	659.13/MAS	Livre	Library Campus de Reims	Salle de lecture	Disponible

The Copywriting Sourcebook : How to write better copy, faster - for everything from ads to websites / Andy MASLEN / Marshall Cavendish Editions (2010)  

Titre : The Copywriting Sourcebook : How to write better copy, faster - for everything from ads to websites Type de document : e-book Auteurs : Andy MASLEN Editeur : Marshall Cavendish Editions Année de publication : 2010 ISBN/ISSN/EAN : 9780462099743 Note générale : copyrighted Langues : Anglais (eng) Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/45003848 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=460088

100 Great Copywriting Ideas : From Leading Companies Around The World / Andy MASLEN / Marshall Cavendish Editions (2009)  

Titre : 100 Great Copywriting Ideas : From Leading Companies Around The World Type de document : e-book Auteurs : Andy MASLEN Editeur : Marshall Cavendish Editions Année de publication : 2009 ISBN/ISSN/EAN : 9780462099736 Note générale : copyrighted Langues : Anglais (eng) Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/45003837 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=460079