| Titre : |
The end of competitive advantage : how to keep your strategy moving as fast as your business |
| Type de document : |
Livre |
| Auteurs : |
Rita Gunther MCGRATH, Auteur |
| Editeur : |
HARVARD BUSINESS REVIEW PRESS |
| Année de publication : |
2013 |
| Importance : |
XVIII, 204 p. |
| ISBN/ISSN/EAN : |
978-1-4221-7281-0 |
| Prix : |
28 EUR |
| Note générale : |
Bibliogr. p. 185-192. Index |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
COMPETITIVITE ; CONCURRENCE ; PLANIFICATION STRATEGIQUE ; STRATEGIE
|
| Index. décimale : |
113.55 STRATEGIE |
| Résumé : |
End of Competitive Advantage The context of business has changed rapidly over the past few decades. At the very least, it's time to challenge some of the established thinking about strategy and competition that used to drive business advantage - but no longer does. The author takes on one of most fundamental notions in strategy: that of sustainable competitive advantage. |
| Permalink : |
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