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Auteur Victoria K. WELLS
Documents disponibles écrits par cet auteur (2)
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Research handbook on employee pro-environmental behaviour / Victoria K. WELLS / Cheltenham : EDWARD ELGAR PUBLISHING LTD (2018)
Titre : Research handbook on employee pro-environmental behaviour Type de document : Livre Auteurs : Victoria K. WELLS, Auteur ; Diana GREGORY-SMITH, Auteur ; Danae MANIKA, Auteur Editeur : Cheltenham : EDWARD ELGAR PUBLISHING LTD Année de publication : 2018 Importance : 496 p. ISBN/ISSN/EAN : 978-1-78643-282-7 Prix : 180 EUR Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT ; ENTREPRENEURIAT SOCIAL ; RESPONSABILITE SOCIALE DE L'ENTREPRISE
Résumé : As the importance of corporate social responsibility (CSR) grows, especially environmental responsibility, it is imperative to acknowledge the impact of the individual on a company's environmental performance. Given that individuals spend much of their day in the workplace, it is crucial to understand both their behaviours and the potential impact they can have on the company's environmental performance and the environment. Bringing together leading academics from various research fields, this Handbook examines the features and challenges within the area of employee pro-environmental behaviour. The Research Handbook on Employee Pro-Environmental Behaviour brings contributions consolidating existing research in the field as well as adds new insights from organisational psychology, human resource management and social marketing. Drawing on studies from across the methodological spectrum, this Handbook covers a broad range of topics from the antecedents and consequences of employee pro-environmental behaviour to ways in which employers can encourage pro-environmental behaviour. This Handbook will be an invaluable tool for those engaged in research in employee environmental behaviour and sustainability. It will be especially useful for postgraduate students of environmental employee behaviour, and will also be of use for environmental consultants and practitioners seeking to gain an understanding of employee behaviour. Permalink :
Code-barres Cote Support Localisation Section Disponibilité 056053 658.408 WEL Livre Library Campus de Reims Salle de lecture Sorti jusqu'au 30/06/2020Consumer behavior analysis / Donald A. HANTULA / New York : ROUTLEDGE (2013)
Titre : Consumer behavior analysis : a rational approach to consumer choice Type de document : Livre Auteurs : Donald A. HANTULA, Auteur ; Victoria K. WELLS, Auteur Editeur : New York : ROUTLEDGE Année de publication : 2013 Importance : IX; 255 p. ISBN/ISSN/EAN : 978-0-415-51920-5 Prix : 119 EUR Note générale : Bibliogr. à chaque fin de chap. Index. Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR
Résumé : 1. Introduction: The Analysis of Consumer Behavior Donald A. Hantula and Victoria K. Wells Part I: Theoretical and Conceptual Issues in Consumer Behavior Analysis 2. Invitation to Consumer Behavior Analysis Gordon R. Foxall 3. Implications of Motivating Operations for the Functional Analysis of Consumer Choice Asle Fagerstrom, Gordon R. Foxall and Erik Arntzen 4. On the Evolutionary Bases of Consumer Reinforcement Michael Nicholson and Sarah Hong Xiao 5. Organizational Performance and Customer Value Donald Tosti and Scott A. Herbst Part II: Empirical Research in Consumer Behavior Analysis 6. A Prompting Procedure for Increasing Sales in a Small Pet Store Jacqueline Milligan and Donald A. Hantula 7. Substitutability and Independence: Matching Analyses of Brands and Products Gordon R. Foxall, Victoria K. Wells, Shing Wan Chang and Jorge M. Oliveira-Castro 8. Consumer Brand Choice: Money Allocation as a Function of Brand Reinforcing Attributes Jorge M. Oliveira-Castro, Gordon R. Foxall and Victoria K. Wells 9. Market Segmentation From a Behavioral Perspective Victoria K. Wells, Shing Wan Chang, Jorge M. Oliveira-Castro and John Pallister 10. The Motivating Effect of Antecedent Stimuli on the Web Shop: A Conjoint Analysis of the Impact of Antecedent Stimuli at the Point of Online Purchase Asle Fagerstrom 11. The Effects of a Point-of-Purchase Display on Relative Sales: An In-Store Experimental Evaluation Valdimar Sigurdsson, Halldor Engilbertsson and Gordon R. Foxall 12. In-Store Experimental Approach to Pricing and Consumer Behavior Valdimar Sigurdsson, Gordon R. Foxall and Hugi Saevarsson 13. Trick or Treat? An Examination of Marketing Relationships in a Nondeceptive Counterfeit Market Sarah Hong Xiao and Michael Nicholson 14. From Job Analysis to Performance Management: A Synergistic Rapprochement to Organizational Effectiveness Charles R. Crowell, Donald A. Hantula and Kari L. McArthur 15. From Producers to Consumers: Organizational Behavior Management Meets Consumer Behavior Analysis, and the Future Looks Bright Donald A. Hantula Note de contenu : Consumption is the primary economic activity in our post-industrial society. We are consumers, not producers. Consumer behavior analysis is leading heterodox marketing scholarship and innovative applied behavioral work, with much to offer both constituencies. This volume shows how consumer behavior analysis fits within a larger-scale approach to marketing, consumer psychology, behavior analysis and organizational behavior management. Describing both theoretical analyses and empirical studies including laboratory experiments in e-commerce, in-store experiments in grocery shopping, and an analysis of the counterfeit goods market, this book is a working example of translational research. It contains tools and studies to help understand contemporary consumer behavior, particularly for those in marketing. Scholars will appreciate the theory and real-world applications evident in each chapter when considering their own research direction. All students of marketing theory, behavior analysis and consumer choice will find this collection a thought-provoking tool for further understanding of a new behavioral approach to marketing strategy, consumer decisions and marketing firms.
This book comprises articles originally published in the Journal of Organizational Behavior Management.
Code-barres Cote Support Localisation Section Disponibilité 044046 658.834/HAN Livre Library Campus de Reims Salle de lecture Disponible