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Auteur Elizabeth K. BRIODY |
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The Cultural Dimension of Global Business / Gary P. FERRARO / Routledge (2017)
Titre : The Cultural Dimension of Global Business Type de document : Livre Auteurs : Gary P. FERRARO ; Elizabeth K. BRIODY Mention d'édition : 8th ed. Editeur : Routledge Année de publication : 2017 Importance : 329 p. ISBN/ISSN/EAN : 978-1-138-20229-0 Prix : 50 EUR Langues : Anglais (eng) Mots-clés : Management
ENTREPRISE MULTINATIONALE ; COMMUNICATION INTERCULTURELLEIndex. décimale : 112.37 ENTREPRISE MULTINATIONALE Résumé : This book provides an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals and organizations face as they work globally and across cultures. The cross-cultural scenarios presented in each chapter allow students of business, management, and anthropology alike to explore cultural difference while gaining valuable practice in thinking through a variety of complex and thorny cultural issues. Note de contenu : Bibliogr. p. 302-319, index, glossaire Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=367347 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité J6053 112.37 FER Livre Library Campus de Rouen Salle de lecture Disponible
Titre : The Cultural Dimension of Global Business Type de document : e-book Auteurs : Gary P. FERRARO ; Elizabeth K. BRIODY Mention d'édition : 8th ed. Editeur : Routledge Année de publication : 2017 Importance : 355 p. ISBN/ISSN/EAN : 978-1-315-41100-2 Prix : 188 EUR Langues : Anglais (eng) Mots-clés : Management
CULTURE ; ENTREPRISE ; MONDIALISATIONRésumé : Now in its eighth edition, The Cultural Dimension of Global Business continues to provide an essential foundation for understanding the impact of culture on global business and global business on culture. The highly experienced authors demonstrate how the theory and insights of cultural anthropology can positively influence the conduct of global business, examining a range of issues that individuals and organizations face as they work globally and across cultures. The cross-cultural scenarios presented in each chapter allow students of business, management, and anthropology alike to explore cultural difference while gaining valuable practice in thinking through a variety of complex and thorny cultural issues. The fully updated eighth edition offers: * an expanded focus on organizational activities, with two new chapters that provide greater insight into organizational culture and change, and customer engagement; * fresh case study material with a range of examples drawn from around the world; * further resources via a companion website, including a fully updated Instructor's Manual and new interactive quiz questions for students. Nombre d'accès : 3 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=367360 The cultural dimension of global business / Gary FERRARO / Londres : PEARSON EDUCATION (2013)
Titre : The cultural dimension of global business Type de document : Livre Auteurs : Gary FERRARO, Auteur ; Elizabeth K. BRIODY, Auteur Mention d'édition : 7th edition Editeur : Londres : PEARSON EDUCATION Année de publication : 2013 Importance : XII-292 p. Présentation : ill. ISBN/ISSN/EAN : 978-0-205-90072-5 Prix : 60 EUR Note générale : Bibliogr. p. 268-280. Index Langues : Anglais (eng) Mots-clés : Management
MANAGEMENT INTERCULTUREL ; SOCIOLOGIE DES ORGANISATIONS ; COMMERCE INTERNATIONALRésumé : Demonstrates how the theory and insights of cultural anthropology can positively influence the conduct of global business.
The Cultural Dimension of Global Business provides a foundation for understanding the impact of culture on global business and global business on culture.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154814 Exemplaires(1)
Code-barres Cote Support Localisation Section Disponibilité 044316 302.35/FER Livre Library Campus de Reims Salle de lecture Disponible
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