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Auteur Ayantunji GBADAMOSI |
Documents disponibles écrits par cet auteur (2)
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Contemporary Issues in Marketing : Principles and Practice Ed. 1 / Ayantunji GBADAMOSI / SAGE PUBLICATIONS (2019)
Titre : Contemporary Issues in Marketing : Principles and Practice Ed. 1 Type de document : e-book Auteurs : Ayantunji GBADAMOSI Editeur : SAGE PUBLICATIONS Année de publication : 2019 Note générale : copyrighted Langues : Anglais (eng) Résumé : As the landscape of marketing knowledge changes, contemporary buyers, be it individuals or organisations are now more informed, more demanding and crave value co-creation with marketers. This, coupled with technological and socio-cultural changes, provides robust evidence that the old perspectives, assumptions, and practices of marketing are no longer satisfactory. Contemporary Issues in Marketing is a comprehensive, up-to-date, and cutting edge resource that presents a coherent understanding of topical issues in marketing. Bringing together theory and practitioners’ perspectives, it firmly addresses the prevailing challenges in the marketing world. Using vignettes on topics such as technology, ethics and practitioner viewpoints, this book explores the paradigm shift in marketing and developments in thoughts throughout the discipline. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=https://www.scholarvox.com/book/88903174 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=521673 PRINCIPLES OF MARKETING / Ayantunji GBADAMOSI ; Ian K. BATHGATE ; Sonny NWANKWO / New York : PALGRAVE MACMILLAN (2013)
Titre : PRINCIPLES OF MARKETING : A VALUE-BASED APPROACH / Type de document : Livre Auteurs : Ayantunji GBADAMOSI, Auteur ; Ian K. BATHGATE, Auteur ; Sonny NWANKWO, Auteur Editeur : New York : PALGRAVE MACMILLAN Année de publication : 2013 Importance : XXVII-400 p. Présentation : ill. ISBN/ISSN/EAN : 978-0-230-39270-0 Prix : 55 EUR Note générale : Index Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MANAGEMENT ; ETUDE DE CAS ; MARKETING DIRECT ; PLAN MARKETINGRésumé : Delivering value to customers is an integral part of contemporary marketing. For a firm to deliver value, it must consider its total market offering - including the reputation of the organization, staff representation, product benefits and technologcial characteristics - and benchmark this against competitors' market offerings and prices.
In Principles of Marketing each part of the marketing process is explored from the value perspective. The book also looks in detail at the impact of social media upon marketing practices and customer relationships, and the dramatic impact that new technologies have had on the marketing environment.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=155453 Exemplaires (1)
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