Détail de l'auteur
Auteur Steven PIKE |
Documents disponibles écrits par cet auteur (2)



Titre : Tourism Marketing for Small Businesses Type de document : e-book Auteurs : Steven PIKE Editeur : Goodfellow Publishers Année de publication : 2018 ISBN/ISSN/EAN : 9781911396345 Note générale : copyrighted Langues : Anglais (eng) Résumé : Small tourism businesses form the majority of the employment opportunities within the tourism industry. However, many texts seem to overlook this significant sector of the industry and focus instead on the larger multinational companies. This unique text focuses on the application of global marketing principles specifically for small tourism businesses around the world and links academic theory with real world practice illustrated via international case studies. Written in an engaging style and structured to follow a 12-13 week semester course Tourism Marketing for Small Businesses enables understanding of formulating, implementing and monitoring a marketing strategy. Each chapter will contain summary review questions and a mini case with discussion question. Accompanying the text are lecturer resources in the form of PowerPoint slides for each chapter, with links to relevant URLs and YouTube clips. A vital text for all tourism and marketing students as well as tourism industry practitioners who have marketing responsibilities. Nombre d'accès : Illimité En ligne : https://neoma-bs.idm.oclc.org/login?url=https://www.scholarvox.com/book/88961232 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=596344
Titre : Destination marketing : essentials / Type de document : e-book Auteurs : Steven PIKE, Auteur Mention d'édition : Second edition. Editeur : New York : ROUTLEDGE Année de publication : 2015 Importance : xx, 344 pages : Présentation : illustrations ISBN/ISSN/EAN : 978-1-315-69170-1 Langues : Anglais (eng) Mots-clés : Management
MARKETING DIRECT ; MARKETING OPERATIONNEL ; MARKETING SOCIAL ; THEORIE DU MARKETING ; TOURISMEMots-clés candidats : Tourism Marketing. Index. décimale : E-book Résumé : Destination Marketing offers the reader an integrated and comprehensive overview of the key challenges and constraints facing destination marketing organisations (DMOs) and how destination marketing can be planned, implemented and evaluated to achieve successful destination competitiveness. This new second edition has been revised and updated to include: * new slimline 15-chapter structure * new chapters on Destination Competitiveness and Technology * new and updated case studies throughout, including emerging markets * new content on social media marketing in destination marketing organisations and sustainable destination marketing * additional online resources for lecturers and students including PowerPoint slides, quizzes and discussion questions. It is written in an engaging style and applies theory to a range of tourism destinations at the consumer, business, national and international level by using topical examples. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158417

-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
-
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26
-