Sustainable marketing / Donald A. FULLER / SAGE PUBLICATIONS (1999)

Titre : Sustainable marketing : managerial-ecological issues Type de document : Livre Auteurs : Donald A. FULLER, Auteur Editeur : SAGE PUBLICATIONS Année de publication : 1999 Importance : xi, 395 p. ISBN/ISSN/EAN : 978-0-7619-1219-4 Note générale : Bibliogr. p363-380. Index. Langues : Anglais (eng) Mots-clés : Management GESTION DU MARKETING ; DEVELOPPEMENT DURABLE ; ECOLOGIE Résumé : There has long been a gap for a text that bridges the fundamental ecological issues facing society and modern marketing. This is that text. Following an ecological imperative, Fuller, explores the reasons for studying sustainable marketing in 8 key chapters which encompass strategy, products, channel networks, Communications, pricing and market development. At a time when one is looking at global warming, hydrocarbon taxes, air and water pollution and increased incidences of respiratory diseases this is a very opportune text. In the UK, BAA have just launched a sustainable company strategy for its business and this is the book that outlines what that approach means for the modern marketer. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158501

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Code-barres	Cote	Support	Localisation	Section	Disponibilité
049982	658.8/FUL	Livre	Library Campus de Reims	Salle de lecture	Disponible