Platform Revolution / Geoffrey G. PARKER / W. W. NORTON & COMPANY (2016)

Titre : Platform Revolution : How networked markets are transforming the economy Type de document : Livre Auteurs : Geoffrey G. PARKER ; Marshall VAN ALSTYNE ; Sangeet Paul CHOUDARY Editeur : W. W. NORTON & COMPANY Année de publication : 2016 Importance : 336 p. ISBN/ISSN/EAN : 978-0-393-24913-2 Prix : 31.32 EUR Langues : Anglais (eng) Mots-clés : Management ECONOMIE DE MARCHE ; RESEAU COMMERCIAL ; WEBMARKETING ; INTERNET Index. décimale : 121.38 RESEAU COMMERCIAL Résumé : Platform Revolution teaches newcomers how to start and run a successful platform business, explaining ways to identify prime markets and monetize networks. Addressing current business leaders, the authors reveal strategies behind some of today’s up-and-coming platforms, such as Tinder and SkillShare, and explain how traditional companies can adapt in a changing marketplace. The authors also cover essential issues concerning security, regulation, and consumer trust, while examining markets that may be ripe for a platform revolution, including healthcare, education, and energy. Note de contenu : Index, glossaire Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208944

Exemplaires(2)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
051720	658.872 PAR	Livre	Library Campus de Reims	Salle de lecture	Disponible
J5384	121.38 PAR	Livre	Library Campus de Rouen	Salle de lecture	Disponible

Platform scale / Sangeet Paul CHOUDARY / FIRST EDITION (2015)

Titre : Platform scale : How an emerging business model helps startups build large empires with minimum investment Type de document : Livre Auteurs : Sangeet Paul CHOUDARY Editeur : FIRST EDITION Année de publication : 2015 Importance : 325 p. Présentation : ill. ISBN/ISSN/EAN : 978-981-09-6758-1 Prix : 36.36 EUR Langues : Anglais (eng) Mots-clés : Management INNOVATION TECHNOLOGIQUE ; STRATEGIE ; ENTREPRENEURIAT ; CREATION D'ENTREPRISE ; MODELE D'ENTREPRISE Index. décimale : 112.56 MODELE D'ENTREPRISE Résumé : Over the last decade or so, we're seeing the emergence of a new form of scale. Today's massively scaling startups - which rapidly grow to millions of users and billions in valuation - do not sell a product or service. Instead, they build a platform on which others can create and exchange value. The many manifestations of the platform business model - social media, the peer economy, cryptocurrencies, APIs and developer ecosystems, the Internet of things, crowdsourcing models, and many others - are becoming increasingly relevant. Yet, most new platform ideas fail because the business design and growth strategies involved in building platforms are not well understood. Platform Scale lays out a structured approach to designing and growing a platform business model and addresses the key factors leading to the success and failure of these businesses. Six core concepts for successful platform business model design. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208945

Exemplaires(1)

Code-barres	Cote	Support	Localisation	Section	Disponibilité
J5657	112.56 CHO	Livre	Library Campus de Rouen	Salle de lecture	Disponible