| Titre : |
Social selling : Techniques to influence buyers and changemakers |
| Type de document : |
Livre |
| Auteurs : |
Thomas HUGHES ; Matt REYNOLDS |
| Editeur : |
Kogan Page |
| Année de publication : |
2016 |
| Importance : |
194 p. |
| ISBN/ISSN/EAN : |
978-0-7494-7801-8 |
| Prix : |
28.47 EUR |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
RESEAU SOCIAL ; GESTION DU MARKETING ; INTERNET ; MARKETING STRATEGIQUE
|
| Index. décimale : |
121.55 GESTION DU MARKETING |
| Résumé : |
As the digital landscape has changed buyers' habits it's increasingly difficult to reach them early enough in their decision-making process using traditional sales methods. Developing relationships with decision-makers through social networks has become an increasingly critical skill - enabling sales professionals to engage early on and 'hack' the buying process. Social Selling provides a practical, step-by-step blueprint for harnessing these specific and proven techniques including:
- How to use networks purposefully to build social trust and create a high quality community
- How to develop real influence and authority in your subject area and connect with change-makers
- How to scale the social selling strategy across an organisation including maturity and investment models, risk and governance, and technology platforms. |
| Note de contenu : |
Bibliogr. p. 189, index |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208951 |
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