| Titre : |
Fans : Understanding the new hyper-connected generation on social media, including YouTube, Twitter, Instagram and Vine |
| Type de document : |
Livre |
| Auteurs : |
Colombe PRINS ; Anthony ZAMECZKOWSKI |
| Editeur : |
EDITIONS KAWA |
| Année de publication : |
2017 |
| Importance : |
156 p. |
| Présentation : |
ill. |
| ISBN/ISSN/EAN : |
978-2-36778-110-5 |
| Prix : |
29.95 EUR |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
RESEAU SOCIAL ; MEDIA ; INTERNET
Entreprise
YOUTUBE ; TWITTER ; INSTAGRAM
|
| Index. décimale : |
164.26 RESEAU SOCIAL |
| Résumé : |
This book explains how an organization like ours can leverage this passionate community of fans empowered by new technologies to reach their goals faster. Jasper Donat, CEO of YouTube FanFest ;This new generation of fans can be described with three simple words: authenticity, accessibility and interaction. #FANS explains this media revolution in an effective way whilst providing great guidance on how to embrace it.; Bing Chen, Co-Founder and Chief Creative Officer of Victorious, Inc., former Global Head of Creator Development and Management at YouTube Historically, content was king. Today, we're in a domain where fans have driven the most material shifts in media's evolution: from the migration to mobile-first screen experiences, YouTube stars as the new mainstream celebrity, and beyond. This is a perfect way to celebrate the next wave of media. |
| Note de contenu : |
Bibliogr. p.143-149 |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208952 |
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