| Titre : |
Going viral : The 9 secrets of irresistible marketing |
| Type de document : |
Livre |
| Auteurs : |
Brent COKER |
| Editeur : |
Harlow : : PEARSON EDUCATION, |
| Année de publication : |
2016 |
| Importance : |
256 p. |
| Présentation : |
ill. |
| ISBN/ISSN/EAN : |
978-1-292-08792-4 |
| Prix : |
18 EUR |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
GESTION DU MARKETING ; MARKETING STRATEGIQUE ; PLAN MARKETING ; THEORIE DU MARKETING
|
| Index. décimale : |
121.67 MARKETING STRATEGIQUE |
| Résumé : |
The Holy Grail for marketers is figuring out how to make something go viral, and for those brands who have figured it out, the recipe remains a closely guarded secret.
But Dr Brent Coker has been researching the techniques and science behind the world’s most viral ideas for over a decade, and for the first time ever discloses the secrets. Packed full of practical techniques, expert research and real-life examples, in this book you’ll learn the science behind why things go viral, the psychology of frenzied word of mouth, and how to create messages that people can’t resist sharing. |
| Note de contenu : |
Bibliogr. p. 131-132, index |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=209019 |
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