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Auteur Rucchi GARG |
Documents disponibles écrits par cet auteur (1)



Driving Customer Appeal Through the Use of Emotional Branding / Rucchi GARG / BUSINESS SCIENCE REFERENCE (2017)
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Titre : Driving Customer Appeal Through the Use of Emotional Branding Type de document : e-book Auteurs : Rucchi GARG, Auteur Editeur : BUSINESS SCIENCE REFERENCE Année de publication : 2017 Importance : 366 p. ISBN/ISSN/EAN : 978-1-5225-2922-4 Langues : Anglais (eng) Mots-clés : Management
CONSOMMATION ; IMAGE DE MARQUE ; PUBLICITERésumé : The value of advertising has always been an effective way to increase consumerism among customers. Through the use of emotional branding, companies and organizations can now target new and old patrons while building a strong relationship with them at the same time, to ensure future sales. Driving Customer Appeal Through the Use of Emotional Branding is a critical scholarly resource that examines the responses consumers have to differing advertising strategies, and how these reactions impact sales. Featuring relevant topics such as multisensory experiences, customer experience management, brand hate, and product innovation, this publication is ideal for CEOs, business managers, academicians, students, and researchers that are interested in discovering more effective and efficient methods for driving business. Nombre d'accès : Illimité En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=233007

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