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HBR Guide to Better Business Writing / Bryan A. GARNER / HARVARD BUSINESS REVIEW PRESS (2013)
Titre : HBR Guide to Better Business Writing Type de document : Livre Auteurs : Bryan A. GARNER, Auteur Editeur : HARVARD BUSINESS REVIEW PRESS Année de publication : 2013 Collection : Harvard business review guides Importance : 208 p. ISBN/ISSN/EAN : 978-1-4221-8403-5 Prix : 20 EUR Note générale : Bibliogr. p. 199-201. Index Langues : Anglais (eng) Mots-clés : Management
COMMUNICATION ECRITE ; ANGLAIS ; CORRESPONDANCE COMMERCIALE ; MANAGEMENT ; METHODOLOGIERésumé : Don't let your writing hold you back.When you're fumbling for words and pressed for time, you might be tempted to dismiss good business writing as a nicety. But it's a skill you "must" cultivate to succeed: You'll lose time, money, and influence if your e-mails, proposals, and other important documents fail to win people over. The "HBR Guide to Better Business Writing," by writing expert Bryan A.Garner, gives you the tools you need to express your ideas clearly and persuasively so clients, colleagues, stakeholders, and partners will get behind them. This book will help you : - push past writer's block -grab (and keep) reader's attention - earn credibility with tough audiences - trim the fat from your writing -strike the right tone - brush up on grammar, punctuation, and usage. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154775 Exemplaires(1)
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