| Titre : |
Disruptive selling : a new approach to sales, marketing and customer service |
| Type de document : |
Livre |
| Auteurs : |
Patrick MAES, Auteur |
| Editeur : |
Kogan Page |
| Année de publication : |
2018 |
| Importance : |
209 p. |
| Présentation : |
ill. |
| Format : |
24 cm |
| ISBN/ISSN/EAN : |
978-0-7494-8234-3 |
| Prix : |
24 EUR |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
GESTION DE LA RELATION CLIENT ; MARKETING DIRECT
|
| Index. décimale : |
121.54 GESTION DE LA RELATION CLIENT |
| Résumé : |
This book will help companies transform themselves to the new age of selling by matching supply to demand in an innovative way. Successful disruptive selling concepts must be based on the right combination of a series of factors, including an understanding of what motivates customers' corresponding value propositions, appropriate organizational structures, and the right overarching business culture. Disruptive Selling demystifies all of this, and more. Featuring case studies and examples from disruptive organizations such as AirBnB, Zalando and Bol.com, it will empower readers to look critically at their organizations and begin their own disruptive selling journeys. Containing a carefully researched, clearly explained framework and practical guidelines that will allow readers to get started immediately, this book is the ultimate guide to remaining competitive and adaptive in a continually changing world. |
| Permalink : |
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