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Strategic brand management / Kevin Lane KELLER / Paris : Pearson (2019)

Titre : Strategic brand management : building, measuring, and managing brand equity /
Type de document : e-book
Auteurs : Kevin Lane KELLER, Auteur
Mention d'édition : 4th ed., Global ed.
Editeur : Paris : Pearson
Année de publication : 2019
Importance : 622 p.
Présentation : col. ill., ports. (chiefly col.)
ISBN/ISSN/EAN : 978-1-292-31499-0
Langues : Anglais (eng)
Mots-clés : Management
EQUITE ; MARQUE ; STRATEGIE

Mots-clés candidats : Brand name products Management.
Index. décimale : E-book
Résumé : For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:
Nombre d'accès : 5
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Contemporary human resource management / Tom REDMAN / Londres : PEARSON EDUCATION (2017)

Titre : Contemporary human resource management : text and cases
Type de document : e-book
Auteurs : Tom REDMAN, Auteur
Mention d'édition : Fifth ed.
Editeur : Londres : PEARSON EDUCATION
Année de publication : 2017
Importance : xix, 635 pages
ISBN/ISSN/EAN : 978-1-292-08826-6
Prix : 65 EUR
Langues : Anglais (eng)
Mots-clés : Management
GESTION DES RESSOURCES HUMAINES

Index. décimale : E-book
Résumé : Contemporary Human Resource Management provides students with a thorough and critical exploration of all the key functions and issues within HRM today.

Written in a clear yet thought-provoking style, the book contains chapters contributed by experts in their field to ensure coverage of the most recent ideas and practices. Each chapter is complemented by extensive case studies, exercises or activities to put concepts into recognisable context.

It is suitable for students studying human resource management on a wide range of HRM and general business / management undergraduate and postgraduate degree programmes.
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Economics / N. Gregory MANKIW / CENGAGE LEARNING (2017)

Titre : Economics
Type de document : e-book
Auteurs : N. Gregory MANKIW, Auteur ; Mark P., TAYLOR (1958-), Auteur
Mention d'édition : Fourth edition
Editeur : CENGAGE LEARNING
Année de publication : 2017
Importance : xii, 805 pages
ISBN/ISSN/EAN : 978-1-4737-2645-1
Note générale : Glossaire. Index.
Langues : Anglais (eng)
Mots-clés : Management
ECONOMIE INTERNATIONALE

Index. décimale : E-book
Résumé : Now firmly established as one of the leading economics principles texts in the UK and Europe, this exciting new fourth edition of Economics by N. Gregory Mankiw (Harvard University) and Mark P. Taylor (Washington University), has been fully updated. New topics have been added in including theories on, for example, Marxist and Feminist theories on labour giving wider context to economic issues. A new chapter on Issues in Financial markets has been added covering the financial crisis and its causes and the final chapter has been updated to reflect the post-crisis world and how theories of the crisis have emerged.
Note de contenu : Glossaire. Index.
Nombre d'accès : 1
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Autre format
Economics / N. Gregory MANKIW / CENGAGE LEARNING (2017)

Global Intermediation and Logistics Service Providers / Cécile CEZANNE / BUSINESS SCIENCE REFERENCE (2017)

Titre : Global Intermediation and Logistics Service Providers
Type de document : e-book
Auteurs : Cécile CEZANNE, Auteur
Editeur : BUSINESS SCIENCE REFERENCE
Année de publication : 2017
ISBN/ISSN/EAN : 978-1-5225-2133-4
Note générale : Glossaire.
Langues : Anglais (eng)
Mots-clés : Management
CHAINE LOGISTIQUE ; LOGISTIQUE

Index. décimale : E-book
Résumé : As modern organizations become more globalized and diverse, they require additional assistance to maintain effective workflows. With the support of intermediary partners, businesses can enhance their various management processes. Global Intermediation and Logistics Service Providers is a comprehensive reference source for the latest scholarly material on outsourcing strategies in contemporary business environments and examines the role of intermediaries in the dynamics of decision-making and process management. Highlighting pivotal discussions across a myriad of relevant topics, such as open innovation, competitive advantage, and social capital, this book is ideally designed for professionals, practitioners, researchers, and students interested in the impact of service providers within industrial organizations.
Nombre d'accès : 1
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Autre format
Global Intermediation and Logistics Service Providers / Laurence SAGLIETTO / IGI GLOBAL (2017)

How to get published in the best management journals / EDWARD ELGAR (2017)

Titre : How to get published in the best management journals
Type de document : e-book
Auteurs : Timothy CLARK, Éditeur scientifique ; Mike WRIGHT, Éditeur scientifique ; David J. KETCHEN, Éditeur scientifique
Editeur : EDWARD ELGAR
Année de publication : 2017
Importance : xv, 299 p.
ISBN/ISSN/EAN : 978-1-78471-468-0
Note générale : Index.
Langues : Anglais (eng)
Mots-clés : Management
DOCUMENT ; EDITION SECTEUR ; RECHERCHE

Mots-clés candidats : Communication in management. Publishing. Management Business writing. Business literature
Index. décimale : E-book
Résumé : An increasing number of universities around the globe are rewarding faculty who place their work in top management journals. Drawing on the insights from top journal editors and leading scholars in the field, this book is a treasure trove of tips for publishing in the best management journals. The topics covered include the mysteries of the review process, getting your methodology right, publishing across disciplinary boundaries, the rise of open access journals, publishing ethics, making use of peer review, targeting special issues, sustaining a publications career, and making sense of journal rankings. Drawing on the considerable experience of its authors, and offering candid insights that are often held as secrets among senior faculty, this book takes the reader behind the scenes of the journal review process, making it a must-read for those seeking to advance their career.
Nombre d'accès : 2
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New luxury management / SPRINGER-VERLAG FRANCE (2017)

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Advances in water resources management / New York, NY : SPRINGER (2016)

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Advisory leadership / Greg H FRIEDMAN / John Wiley & Sons (2016)

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Banking and capital markets / David ADAMS / COLLEGE OF LAW (2016)

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Banking crises / New York : PALGRAVE MACMILLAN (2016)

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Behavioural corporate finance / Julio LOBAO / CAMBRIDGE SCHOLARS PUBLISHING (2016)

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Capital without borders / Brooke HARRINGTON / HARVARD UNIVERSITY PRESS (2016)

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Competitive social media marketing strategies / BUSINESS SCIENCE REFERENCE (2016)

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Consumer behaviour / Paris : Pearson (2016)

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Contemporary issues in microeconomics / New York, NY : SPRINGER (2016)

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Controlling capital / New York : ROUTLEDGE (2016)

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Empirical asset pricing / Turan G BALI / John Wiley & Sons (2016)

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Experiential marketing / Kerry SMITH / John Wiley & Sons (2016)

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Exploring strategic change / Julia BALOGUN / Londres : PEARSON EDUCATION (2016)

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Exploring strategic change / Julia BALOGUN / Londres : PEARSON EDUCATION (2016)

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Human resource management / GARY DESSLER / Paris : Pearson (2016)

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Inflation, growth, and international finance / Alec CAIRNCROSS / New York : ROUTLEDGE (2016)

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Integrated advertising, promotion, and marketing communications / Kenneth E. CLOW / Paris : Pearson (2016)

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Integrated water resources management / New York, NY : SPRINGER (2016)

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Irrational persistence / Dave ZILKO / 2016

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Leadership-as-practice / Routledge (2016)

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Leadership lessons from compelling contexts / EMERALD GROUP PUBLISHING (2016)

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Leadership paradoxes / Routledge (2016)

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Luxury Indian fashion / Tereza KULDOVA / 2016

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Money, banking, financial markets & institutions / Michael W. BRANDL / CENGAGE LEARNING (2016)

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Multinational business finance / David K. EITEMAN / Paris : Pearson (2016)

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Operations management / Jay HEIZER / Paris : Pearson (2016)

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Principles of marketing / Philip KOTLER / Paris : Pearson (2016)

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Principles of microeconomics / Karl E. CASE / Paris : Pearson (2016)

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Record label marketing / Amy MACY / 2016

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Reshaping markets / Cambridge : CAMBRIDGE UNIVERSITY PRESS (2016)

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Service design for business / Ben REASON / 2016

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Sustainable fibres for fashion industry / 2016

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The aspiring entrepreneurship scholar / Dean A. SHEPHERD / PALGRAVE (2016)

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The European banking union / Angelo BAGLIONI / New York, NY : SPRINGER (2016)

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The leadership journey / Gary BURNISON / 2016

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The road to luxury / Ashok SOM / 2016

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The sage handbook of the sociology of work and employment / Stephen EDGELL / Los Angeles, [Calif.] ; : SAGE (2016)

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World politics / Shannon Lindsey BLANTON / CENGAGE LEARNING (2016)

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11 Cas de stratégie / PARIS : DUNOD (2015)

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Bank governance structures and risk taking / Dennis FRONEBERG / PETER LANG (2015)

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Bank mergers and acquisitions in the Asia-Pacific region / Sascha KOLARIC / PETER LANG (2015)

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Behavioural approaches to corporate governance / Cameron Elliott GORDON / New York : ROUTLEDGE (2015)

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Destination marketing / Steven PIKE / New York : ROUTLEDGE (2015)

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Entrepreneurship / Bruce R. BARRINGER / Paris : Pearson (2015)

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La gestion des coopérations dans la pratique / SPRINGER-VERLAG FRANCE (2015)

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Gestion de projets / Robert BUTTRICK / Paris : Pearson (2015)

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Goals-based wealth management / Jean L. P BRUNEL / John Wiley & Sons (2015)

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Management information systems for microfinance / CAMBRIDGE SCHOLARS PUBLISHING (2015)

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Marketing challenges in a turbulent business environment / Mark D., GROZA / SPRINGER-VERLAG FRANCE (2015)

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Marketplace lending, financial analysis, and the future of credit / Ioannis S AKKIZIDIS / John Wiley & Sons (2015)

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Modern corporate finance, investments and taxation / SPRINGER-VERLAG FRANCE (2015)

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A practical guide to corporate finance / Christophe THIBIERGE / SPRINGER-VERLAG FRANCE (2015)

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Preparing effective business plans / Bruce R. BARRINGER / Paris : Pearson (2015)

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Principles of marketing / Philip KOTLER / Paris : Pearson (2015)

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Risk management in banking / Joël BESSIS / John Wiley & Sons (2015)

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Supply chain management / Sunil CHOPRA / Paris : Pearson (2015)

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The Dark Side of Emotional Labour / Jenna WARD / London : ROUTLEDGE. (2015)

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The maze of banking / Gary GORTON, / OXFORD UNIVERSITY PRESS (2015)

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The official guide for GMAT review 2016 / GRADUATE MANAGEMENT ADMISSION COUNCIL / John Wiley & Sons (2015)

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The official guide for GMAT verbal review 2016 / GRADUATE MANAGEMENT ADMISSION COUNCIL / John Wiley & Sons (2015)

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Armstrong's Handbook of Human Resource Management Practice / Michael ARMSTRONG / Kogan Page (2014)

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Barolo and Barbaresco / Kerin O'KEEFE, / Berkeley ; : UNIVERSITY OF CALIFORNIA PRESS (2014)

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Commodity option pricing / Iain J CLARK, / Hoboken, NJ : : JOHN WILEY & SONS, INC., (2014)

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Contemporary marketing / Louis E BOONE / CENGAGE LEARNING (2014)

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Entrepreneurial marketing / E. J NIJSSEN / TAYLOR AND FRANCIS (2014)

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Exploring strategy / Paris : Pearson (2014)

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Finance d'entreprise / Jonathan BERK / PEARSON EDITIONS (2014)

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Leading public health / James W. BEGUN / New York, NY : SPRINGER (2014)

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Native wine grapes of Italy / Ian D'AGATA, / Berkeley ; : UNIVERSITY OF CALIFORNIA PRESS (2014)

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Political marketing / Jennifer LEES-MARSHMENT, / TAYLOR AND FRANCIS (2014)

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Principles of marketing / Philip KOTLER / Londres : PEARSON EDUCATION (2014)

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Quantitative analysis for management / Paris : Pearson (2014)

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Real estate finance in the new economy / Piyush TIWARI, / Oxford : WILEY-BLACKWELL (2014)

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The Best Digital Marketing Campaigns in the World II / Damian RYAN / Kogan Page (2014)

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The mind and heart of the negotiator / Leigh L. THOMPSON / Paris : Pearson (2014)

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Wine science / Ron S JACKSON, / ACADEMIC PRESS (2014)

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Entrepreneurship, finance, governance and ethics / Robert CRESSY / New York, NY : SPRINGER (2013)

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Financial theory and corporate policy / Thomas E. COPELAND / Paris : Pearson (2013)

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Services management / Paris : Pearson (2013)

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Strategic brand management / Kevin Lane KELLER / Paris : Pearson (2013)

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Stratégies d'internationalisation / Jean-Paul LEMAIRE / PARIS : DUNOD (2013)

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The app generation / Howard GARDNER / New Haven, Conn. ; : YALE UNIVERSITY PRESS (2013)

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Vulnerability / OXFORD UNIVERSITY PRESS (2013)

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Wine and Identity / TAYLOR AND FRANCIS (2013)

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Accountability and school leadership / 2012

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Accounting for real estate transactions / Maria K. DAVIS / John Wiley & Sons (2012)

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Action Learning in Practice / Mike PEDLER / Farnham : GOWER (2012)

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Global women's entrepreneurship research / Karen D. HUGHES ; Jennifer E. JENNINGS / EDWARD ELGAR (2012)

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Islamic Financial Markets / Rodney WILSON / New York : ROUTLEDGE (2012)

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Managing quality / S. Thomas FOSTER / Paris : Pearson (2012)

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Photoshop CS6 / Pierre LABBE / EYROLLES (2012)

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Project management / Jeffrey K PINTO / Paris : Pearson (2012)

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Sociology, work and organisation / Tony J. WATSON / New York : ROUTLEDGE (2012)

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Théorie et management des organisations / Jean-Michel PLANE / PARIS : DUNOD (2012)

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