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Economics / N. Gregory MANKIW / CENGAGE LEARNING (2023)

Titre : Economics
Type de document : e-book
Auteurs : N. Gregory MANKIW, Auteur ; Mark P., TAYLOR (1958-), Auteur
Mention d'édition : Fourth edition
Editeur : CENGAGE LEARNING
Année de publication : 2023
Importance : xii, 805 pages
Note générale : Glossaire. Index.
Langues : Anglais (eng)
Mots-clés : Management
ECONOMIE INTERNATIONALE

Index. décimale : E-book
Résumé : Now firmly established as one of the leading economics principles texts in the UK and Europe, this exciting new fourth edition of Economics by N. Gregory Mankiw (Harvard University) and Mark P. Taylor (Washington University), has been fully updated. New topics have been added in including theories on, for example, Marxist and Feminist theories on labour giving wider context to economic issues. A new chapter on Issues in Financial markets has been added covering the financial crisis and its causes and the final chapter has been updated to reflect the post-crisis world and how theories of the crisis have emerged.
Note de contenu : Glossaire. Index.
Nombre d'accès : 3
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Voir aussi
Economics / N. Gregory MANKIW / CENGAGE LEARNING (2017)

Operations management / Jay HEIZER / Paris : Pearson (2022)

Titre : Operations management : sustainability and supply chain management
Type de document : e-book
Auteurs : Jay HEIZER, Auteur ; Barry RENDER, Auteur ; Chuck, MUNSON, Auteur
Mention d'édition : 14th edition
Editeur : Paris : Pearson
Année de publication : 2022
Importance : 907 p.
ISBN/ISSN/EAN : 978-1-292-44489-5
Note générale : Annexes. Bibliogr. Index.
Langues : Anglais (eng)
Mots-clés : Management
CHAINE LOGISTIQUE ; LOGISTIQUE

Mots-clés candidats : Production management.
Index. décimale : E-book
Résumé : For courses in Operations Management. A broad, practical introduction to operations, reinforced with an extensive collection of practice problems Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of issues on the market. Problems found in the Twelfth Edition contain ample support-found in the book's solved-problems and worked examples-to help readers better understand concepts important to today's operations management professionals. MyOMLab(TM) not included. Students, if MyOMLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyOMLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyOMLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts.
Nombre d'accès : 2
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Autre format
Operations management / Jay HEIZER / Paris : Pearson (2016)

Consumer behaviour / Michael SOLOMON / Paris : Pearson (2019)

Titre : Consumer behaviour : a European perspective
Type de document : e-book
Auteurs : Michael SOLOMON, Auteur
Mention d'édition : 7ème edition.
Editeur : Paris : Pearson
Année de publication : 2019
Importance : 706 p.
ISBN/ISSN/EAN : 978-1-292-24546-1
Note générale : Glossaire. Index.
Langues : Anglais (eng)
Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; EUROPE

Mots-clés candidats : Consumer behavior Europe.
Index. décimale : E-book
Résumé : Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Soren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: *Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. *Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work. * Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. * New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. * Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon About the authors Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph's University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely used textbook, Marketing: Real People, Real Decisions. Gary J. Bamossy, Ph.D., is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. Soren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark, Odense. Margaret K. Hogg ,Ph.D., is Professor of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School.
Nombre d'accès : 6
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Strategic brand management / Kevin Lane KELLER / Paris : Pearson (2019)

Titre : Strategic brand management : building, measuring, and managing brand equity /
Type de document : e-book
Auteurs : Kevin Lane KELLER, Auteur
Mention d'édition : 5th ed., Global ed.
Editeur : Paris : Pearson
Année de publication : 2019
Importance : 622 p.
Présentation : col. ill., ports. (chiefly col.)
ISBN/ISSN/EAN : 978-1-292-31499-0
Langues : Anglais (eng)
Mots-clés : Management
EQUITE ; MARQUE ; STRATEGIE

Mots-clés candidats : Brand name products Management.
Index. décimale : E-book
Résumé : For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:
Nombre d'accès : 5
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Strategic brand management / Kevin Lane KELLER / Paris : Pearson (2019)

Titre : Strategic brand management : building, measuring, and managing brand equity /
Type de document : e-book
Auteurs : Kevin Lane KELLER, Auteur
Mention d'édition : 5th ed., Global ed.
Editeur : Paris : Pearson
Année de publication : 2019
Importance : 622 p.
Présentation : col. ill., ports. (chiefly col.)
ISBN/ISSN/EAN : 978-1-292-31499-0
Langues : Anglais (eng)
Mots-clés : Management
EQUITE ; MARQUE ; STRATEGIE

Mots-clés candidats : Brand name products Management.
Index. décimale : E-book
Résumé : For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include:
Nombre d'accès : 10
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Contemporary human resource management / Tom REDMAN / Londres : PEARSON EDUCATION (2017)

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Economics / N. Gregory MANKIW / CENGAGE LEARNING (2017)

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Global Intermediation and Logistics Service Providers / Cécile CEZANNE / BUSINESS SCIENCE REFERENCE (2017)

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How to get published in the best management journals / EDWARD ELGAR (2017)

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New luxury management / SPRINGER-VERLAG FRANCE (2017)

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Advances in water resources management / New York, NY : SPRINGER (2016)

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Advisory leadership / Greg H FRIEDMAN / John Wiley & Sons (2016)

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Banking and capital markets / David ADAMS / COLLEGE OF LAW (2016)

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Banking crises / New York : PALGRAVE MACMILLAN (2016)

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Behavioural corporate finance / Julio LOBAO / CAMBRIDGE SCHOLARS PUBLISHING (2016)

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Capital without borders / Brooke HARRINGTON / HARVARD UNIVERSITY PRESS (2016)

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Competitive social media marketing strategies / BUSINESS SCIENCE REFERENCE (2016)

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Consumer behaviour / Michael SOLOMON / Paris : Pearson (2016)

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Contemporary issues in microeconomics / New York, NY : SPRINGER (2016)

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Controlling capital / New York : ROUTLEDGE (2016)

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Empirical asset pricing / Turan G BALI / John Wiley & Sons (2016)

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Experiential marketing / Kerry SMITH / John Wiley & Sons (2016)

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Exploring strategic change / Julia BALOGUN / Londres : PEARSON EDUCATION (2016)

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Exploring strategic change / Julia BALOGUN / Londres : PEARSON EDUCATION (2016)

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Human resource management / GARY DESSLER / Paris : Pearson (2016)

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Inflation, growth, and international finance / Alec CAIRNCROSS / New York : ROUTLEDGE (2016)

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Integrated advertising, promotion, and marketing communications / Kenneth E. CLOW / Paris : Pearson (2016)

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Integrated water resources management / New York, NY : SPRINGER (2016)

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Irrational persistence / Dave ZILKO / 2016

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Leadership-as-practice / Routledge (2016)

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Leadership lessons from compelling contexts / EMERALD GROUP PUBLISHING (2016)

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Leadership paradoxes / Routledge (2016)

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Luxury Indian fashion / Tereza KULDOVA / 2016

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Money, banking, financial markets & institutions / Michael W. BRANDL / CENGAGE LEARNING (2016)

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Multinational business finance / David K. EITEMAN / Paris : Pearson (2016)

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Operations management / Jay HEIZER / Paris : Pearson (2016)

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Principles of marketing / Philip KOTLER / Paris : Pearson (2016)

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Principles of microeconomics / Karl E. CASE / Paris : Pearson (2016)

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Record label marketing / Amy MACY / 2016

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Reshaping markets / Cambridge : CAMBRIDGE UNIVERSITY PRESS (2016)

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Service design for business / Ben REASON / 2016

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Sustainable fibres for fashion industry / 2016

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The aspiring entrepreneurship scholar / Dean A. SHEPHERD / PALGRAVE (2016)

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The European banking union / Angelo BAGLIONI / New York, NY : SPRINGER (2016)

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The leadership journey / Gary BURNISON / 2016

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The road to luxury / Ashok SOM / 2016

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The sage handbook of the sociology of work and employment / Stephen EDGELL / Los Angeles, [Calif.] ; : SAGE (2016)

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World politics / Shannon Lindsey BLANTON / CENGAGE LEARNING (2016)

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11 Cas de stratégie / PARIS : DUNOD (2015)

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Bank governance structures and risk taking / Dennis FRONEBERG / PETER LANG (2015)

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Bank mergers and acquisitions in the Asia-Pacific region / Sascha KOLARIC / PETER LANG (2015)

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Behavioural approaches to corporate governance / Cameron Elliott GORDON / New York : ROUTLEDGE (2015)

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Destination marketing / Steven PIKE / New York : ROUTLEDGE (2015)

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Entrepreneurship / Bruce R. BARRINGER / Paris : Pearson (2015)

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La gestion des coopérations dans la pratique / SPRINGER-VERLAG FRANCE (2015)

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Gestion de projets / Robert BUTTRICK / Paris : Pearson (2015)

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Goals-based wealth management / Jean L. P BRUNEL / John Wiley & Sons (2015)

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Management information systems for microfinance / CAMBRIDGE SCHOLARS PUBLISHING (2015)

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Marketing challenges in a turbulent business environment / Mark D., GROZA / SPRINGER-VERLAG FRANCE (2015)

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Marketplace lending, financial analysis, and the future of credit / Ioannis S AKKIZIDIS / John Wiley & Sons (2015)

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Modern corporate finance, investments and taxation / SPRINGER-VERLAG FRANCE (2015)

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A practical guide to corporate finance / Christophe THIBIERGE / SPRINGER-VERLAG FRANCE (2015)

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Preparing effective business plans / Bruce R. BARRINGER / Paris : Pearson (2015)

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Principles of marketing / Philip KOTLER / Paris : Pearson (2015)

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Risk management in banking / Joël BESSIS / John Wiley & Sons (2015)

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Supply chain management / Sunil CHOPRA / Paris : Pearson (2015)

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The Dark Side of Emotional Labour / Jenna WARD / London : ROUTLEDGE. (2015)

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The maze of banking / Gary GORTON, / OXFORD UNIVERSITY PRESS (2015)

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The official guide for GMAT review 2016 / GRADUATE MANAGEMENT ADMISSION COUNCIL / John Wiley & Sons (2015)

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The official guide for GMAT verbal review 2016 / GRADUATE MANAGEMENT ADMISSION COUNCIL / John Wiley & Sons (2015)

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Armstrong's Handbook of Human Resource Management Practice / Michael ARMSTRONG / Kogan Page (2014)

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Barolo and Barbaresco / Kerin O'KEEFE, / Berkeley ; : UNIVERSITY OF CALIFORNIA PRESS (2014)

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Commodity option pricing / Iain J CLARK, / Hoboken, NJ : : JOHN WILEY & SONS, INC., (2014)

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Contemporary marketing / Louis E BOONE / CENGAGE LEARNING (2014)

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Entrepreneurial marketing / E. J NIJSSEN / TAYLOR AND FRANCIS (2014)

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Exploring strategy / Paris : Pearson (2014)

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Finance d'entreprise / Jonathan BERK / PEARSON EDITIONS (2014)

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Leading public health / James W. BEGUN / New York, NY : SPRINGER (2014)

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Native wine grapes of Italy / Ian D'AGATA, / Berkeley ; : UNIVERSITY OF CALIFORNIA PRESS (2014)

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Political marketing / Jennifer LEES-MARSHMENT, / TAYLOR AND FRANCIS (2014)

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Principles of marketing / Philip KOTLER / Londres : PEARSON EDUCATION (2014)

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Quantitative analysis for management / Paris : Pearson (2014)

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Real estate finance in the new economy / Piyush TIWARI, / Oxford : WILEY-BLACKWELL (2014)

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The Best Digital Marketing Campaigns in the World II / Damian RYAN / Kogan Page (2014)

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The mind and heart of the negotiator / Leigh L. THOMPSON / Paris : Pearson (2014)

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Wine science / Ron S JACKSON, / ACADEMIC PRESS (2014)

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Entrepreneurship, finance, governance and ethics / Robert CRESSY / New York, NY : SPRINGER (2013)

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Financial theory and corporate policy / Thomas E. COPELAND / Paris : Pearson (2013)

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Services management / Paris : Pearson (2013)

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Strategic brand management / Kevin Lane KELLER / Paris : Pearson (2013)

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Stratégies d'internationalisation / Jean-Paul LEMAIRE / PARIS : DUNOD (2013)

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The app generation / Howard GARDNER / New Haven, Conn. ; : YALE UNIVERSITY PRESS (2013)

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Vulnerability / OXFORD UNIVERSITY PRESS (2013)

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Wine and Identity / TAYLOR AND FRANCIS (2013)

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Accountability and school leadership / 2012

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Accounting for real estate transactions / Maria K. DAVIS / John Wiley & Sons (2012)

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Action Learning in Practice / Mike PEDLER / Farnham : GOWER (2012)

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Global women's entrepreneurship research / Karen D. HUGHES ; Jennifer E. JENNINGS / EDWARD ELGAR (2012)

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Islamic Financial Markets / Rodney WILSON / New York : ROUTLEDGE (2012)

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Managing quality / S. Thomas FOSTER / Paris : Pearson (2012)

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