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Ouvrages de la bibliothèque en indexation E-book (208)



Titre : Strategic brand management : building, measuring, and managing brand equity / Type de document : e-book Auteurs : Kevin Lane KELLER, Auteur Mention d'édition : 4th ed., Global ed. Editeur : Paris : Pearson Année de publication : 2019 Importance : 622 p. Présentation : col. ill., ports. (chiefly col.) ISBN/ISSN/EAN : 978-1-292-31499-0 Langues : Anglais (eng) Mots-clés : Management
EQUITE ; MARQUE ; STRATEGIEMots-clés candidats : Brand name products Management. Index. décimale : E-book Résumé : For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include: Nombre d'accès : 5 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509641
Titre : Contemporary human resource management : text and cases Type de document : e-book Auteurs : Tom REDMAN, Auteur Mention d'édition : Fifth ed. Editeur : Londres : PEARSON EDUCATION Année de publication : 2017 Importance : xix, 635 pages ISBN/ISSN/EAN : 978-1-292-08826-6 Prix : 65 EUR Langues : Anglais (eng) Mots-clés : Management
GESTION DES RESSOURCES HUMAINESIndex. décimale : E-book Résumé : Contemporary Human Resource Management provides students with a thorough and critical exploration of all the key functions and issues within HRM today.
Written in a clear yet thought-provoking style, the book contains chapters contributed by experts in their field to ensure coverage of the most recent ideas and practices. Each chapter is complemented by extensive case studies, exercises or activities to put concepts into recognisable context.
It is suitable for students studying human resource management on a wide range of HRM and general business / management undergraduate and postgraduate degree programmes.Nombre d'accès : 3 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159302
Titre : Economics Type de document : e-book Auteurs : N. Gregory MANKIW, Auteur ; Mark P., TAYLOR (1958-), Auteur Mention d'édition : Fourth edition Editeur : CENGAGE LEARNING Année de publication : 2017 Importance : xii, 805 pages ISBN/ISSN/EAN : 978-1-4737-2645-1 Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
ECONOMIE INTERNATIONALEIndex. décimale : E-book Résumé : Now firmly established as one of the leading economics principles texts in the UK and Europe, this exciting new fourth edition of Economics by N. Gregory Mankiw (Harvard University) and Mark P. Taylor (Washington University), has been fully updated. New topics have been added in including theories on, for example, Marxist and Feminist theories on labour giving wider context to economic issues. A new chapter on Issues in Financial markets has been added covering the financial crisis and its causes and the final chapter has been updated to reflect the post-crisis world and how theories of the crisis have emerged. Note de contenu : Glossaire. Index. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159775 Global Intermediation and Logistics Service Providers / Cécile CEZANNE / BUSINESS SCIENCE REFERENCE (2017)
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Titre : Global Intermediation and Logistics Service Providers Type de document : e-book Auteurs : Cécile CEZANNE, Auteur Editeur : BUSINESS SCIENCE REFERENCE Année de publication : 2017 ISBN/ISSN/EAN : 978-1-5225-2133-4 Note générale : Glossaire. Langues : Anglais (eng) Mots-clés : Management
CHAINE LOGISTIQUE ; LOGISTIQUEIndex. décimale : E-book Résumé : As modern organizations become more globalized and diverse, they require additional assistance to maintain effective workflows. With the support of intermediary partners, businesses can enhance their various management processes. Global Intermediation and Logistics Service Providers is a comprehensive reference source for the latest scholarly material on outsourcing strategies in contemporary business environments and examines the role of intermediaries in the dynamics of decision-making and process management. Highlighting pivotal discussions across a myriad of relevant topics, such as open innovation, competitive advantage, and social capital, this book is ideally designed for professionals, practitioners, researchers, and students interested in the impact of service providers within industrial organizations. Nombre d'accès : 1 En ligne : http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk& [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159704
Titre : How to get published in the best management journals Type de document : e-book Auteurs : Timothy CLARK, Éditeur scientifique ; Mike WRIGHT, Éditeur scientifique ; David J. KETCHEN, Éditeur scientifique Editeur : EDWARD ELGAR Année de publication : 2017 Importance : xv, 299 p. ISBN/ISSN/EAN : 978-1-78471-468-0 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
DOCUMENT ; EDITION SECTEUR ; RECHERCHEMots-clés candidats : Communication in management. Publishing. Management Business writing. Business literature Index. décimale : E-book Résumé : An increasing number of universities around the globe are rewarding faculty who place their work in top management journals. Drawing on the insights from top journal editors and leading scholars in the field, this book is a treasure trove of tips for publishing in the best management journals. The topics covered include the mysteries of the review process, getting your methodology right, publishing across disciplinary boundaries, the rise of open access journals, publishing ethics, making use of peer review, targeting special issues, sustaining a publications career, and making sense of journal rankings. Drawing on the considerable experience of its authors, and offering candid insights that are often held as secrets among senior faculty, this book takes the reader behind the scenes of the journal review process, making it a must-read for those seeking to advance their career. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159534 PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkIntegrated advertising, promotion, and marketing communications / Kenneth E. CLOW / Paris : Pearson (2016)
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PermalinkMarketplace lending, financial analysis, and the future of credit / Ioannis S AKKIZIDIS / John Wiley & Sons (2015)
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PermalinkThe official guide for GMAT verbal review 2016 / GRADUATE MANAGEMENT ADMISSION COUNCIL / John Wiley & Sons (2015)
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