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Ouvrages de la bibliothèque en indexation E-book (208)



Titre : Inflation, growth, and international finance Type de document : e-book Auteurs : Alec CAIRNCROSS, Auteur Editeur : New York : ROUTLEDGE Année de publication : 2016 Importance : 130 p. ISBN/ISSN/EAN : 978-1-315-62380-1 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
ECONOMIE DE MARCHE ; FINANCE DE MARCHEMots-clés candidats : Inflation (Finance) International finance. Index. décimale : E-book Résumé : This book, originally published in 1975, deals with the sources of economic growth, inflation and the prospects of bringing it under control, floating exchange rates and restrictions on international capital movements. Although aimed at the non-specialist, professional economists will also find the book stimulating. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158375 Integrated advertising, promotion, and marketing communications / Kenneth E. CLOW / Paris : Pearson (2016)
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Titre : Integrated advertising, promotion, and marketing communications Type de document : e-book Auteurs : Kenneth E. CLOW, Auteur ; Donald BAACK, Auteur Mention d'édition : Seventh edition. Editeur : Paris : Pearson Année de publication : 2016 Importance : 496 pages Présentation : illustrations ISBN/ISSN/EAN : 978-1-292-09364-2 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
MARKETING DIRECT ; PUBLICITEMots-clés candidats : Communication in marketing. Advertising. Index. décimale : E-book Résumé : For undergraduate Advertising and Integrated Marketing Communication courses. A Modern Guide to Integrated Marketing Communications Integrated Advertising, Promotion, and Marketing Communications speaks to an evolved definition of integrated marketing and teaches students (of marketing or otherwise) how to effectively communicate in the business world. This text covers advertising and promotions, but also the role of social media, blogs, mobile messaging, and other marketing tactics. As marketing has evolved to include more stealth approaches, so has the text. To help students retain ideas, each chapter includes tools that allow them to apply concepts to real-life situations. The new Seventh Edition includes end-of-chapter blog exercises; links to articles, videos and social media; and new interviews with advertising professionals. Plus, with MyMarketingLab, students have access to interactive tools to help guide them through the entire promotional process. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292093741) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158477
Titre : Integrated water resources management : concept, research and implementation Type de document : e-book Auteurs : Dietrich BORCHARDT, Éditeur scientifique ; János BOGARDI, Éditeur scientifique ; Ralf IBISCH, Éditeur scientifique Editeur : New York, NY : SPRINGER Année de publication : 2016 Importance : xv, 781 p. ISBN/ISSN/EAN : 978-3-319-25071-7 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
ALIMENTATION EN EAU ; EAUMots-clés candidats : Integrated water development. Management. Water-supply Index. décimale : E-book Résumé : This book reviews the concept, contemporary research efforts and the implementation of Integrated Water Resources Management (IWRM). The IWRM concept was established as an international guiding water management paradigm in the early 1990ies and has become a vital approach to solving the problems associated with the topic of water. The book summarizes fourteen comprehensive IWRM research projects with worldwide coverage and analyses their motivations, settings, approaches and implementation of results. Aiming to be an up-to-date interdisciplinary scientific reference, this book provides a comprehensive theoretical and empirical analysis of contemporary IWRM research, examples of science based implementations and a synthesis of the lessons learnt. It concludes with some major future challenges, the solving of which will further strengthen the IWRM concept. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158422
Titre : Irrational persistence : seven business secrets that turned a crazy startup into a 1 national brand Type de document : e-book Auteurs : Dave ZILKO Année de publication : 2016 Importance : xviii, 170 pages ISBN/ISSN/EAN : 978-1-119-24009-9 Note générale : Includes index. Langues : Anglais (eng) Mots-clés : Management
ENTREPRENEURIATMots-clés candidats : Snack food industry United States. Businesspeople Entrepreneurship. Success in business. Index. décimale : E-book Résumé : A modern-day Detroit success story that fuels the entrepreneurial fire Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar annual revenue. Woody Allen famously said that 80 percent of success is just showing up; but any entrepreneur can tell you that it's the other 20 percent that's key. The founders of Garden Fresh took that old saying to heart, building so many strategic advantages into their products and business that their 'sales' team didn't have to do any selling they simply had to show up. In this book, you'll find out what kind of legwork goes into building a mega-success product, and the strategies, methods, and just plain stubbornness that helped two guys from Detroit build a market leader. Garden Fresh Gourmet is now the number-one fresh salsa in the US, shipping over a million units every week to Costco, Walmart, Whole Foods, and other national chains and it all began with two middle-aged guys with negative funds and plenty of ideas. This book shares their journey, insight, and passion to help you build a better business and take it to the top. * Learn how two entrepreneurs went from major debt to major revenue * Discover the key characteristics of a product that sells itself * Consider why selling out might not be the ultimate goal * Track a journey of 'irrational persistence' from rags to riches Garden Fresh Gourmet is an inspiration beyond the journey the way you run things at the top matters, too. Irrational Persistence shows you how to make the tough decisions, live with the sacrifices, and prioritize your values as you build your brand and just keep on going. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158535
Titre : Leadership-as-practice : theory and application Type de document : e-book Auteurs : Joseph A. RAELIN Editeur : Routledge Année de publication : 2016 Importance : xiii, 296 p. Présentation : illustrations (black and white). ISBN/ISSN/EAN : 978-1-315-68412-3 Langues : Anglais (eng) Mots-clés : Management
LEADERSHIPMots-clés candidats : Leadership Study and teaching. Organizational behavior. Index. décimale : E-book Résumé : This book develops a new paradigm in the field of leadership studies, referred to as the "leadership-as-practice" (L-A-P) movement. Its essence is its conception of leadership as occurring as a practice rather than residing in the traits or behaviours of particular individuals. A practice is a coordinative effort among participants who choose through their own rules to achieve a distinctive outcome. It also tends to encompass routines as well as problem-solving or coping skills, often tacit, that are shared by a community. Accordingly, leadership-as-practice is less about what one person thinks or does and more about what people may accomplish together. It is thus concerned with how leadership emerges and unfolds through day-to-day experience. The social and material contingencies impacting the leadership constellation - the people who are effecting leadership at any given time - do not reside outside of leadership but are very much embedded within it. To find leadership, then, we must look to the practice within which it is occurring. The leadership-as-practice approach resonates with a number of closely related traditions, such as collective, shared, distributed, and relational leadership, that converge on leadership processes. These approaches share a line of inquiry that acknowledges leadership as a social phenomenon. The new focus opens up a plethora of research opportunities encouraging the study of social processes beyond influence, such as intersubjective agency, shared sense-making, dialogue, and co-construction of responsibilities. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158519 PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkThe sage handbook of the sociology of work and employment / Stephen EDGELL / Los Angeles, [Calif.] ; : SAGE (2016)
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