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Titre : Consumer behaviour : a European perspective Type de document : e-book Mention d'édition : Sixth edition. Editeur : Paris : Pearson Année de publication : 2016 Importance : xxv, 706 p. ISBN/ISSN/EAN : 978-1-292-11675-4 Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
EUROPE ; COMPORTEMENT DU CONSOMMATEURMots-clés candidats : Consumer behavior Europe. Index. décimale : E-book Résumé : Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Soren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: *Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. *Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work. * Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. * New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. * Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon About the authors Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph's University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely used textbook, Marketing: Real People, Real Decisions. Gary J. Bamossy, Ph.D., is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. Soren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark, Odense. Margaret K. Hogg ,Ph.D., is Professor of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158508
Titre : Contemporary issues in microeconomics Type de document : e-book Auteurs : Joseph E. STIGLITZ, Éditeur scientifique ; Martin GUZMAN, Éditeur scientifique Editeur : New York, NY : SPRINGER Année de publication : 2016 Importance : xiv, 198 p. ISBN/ISSN/EAN : 978-1-137-52971-8 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
MICROECONOMIEMots-clés candidats : Microeconomics Index. décimale : E-book Résumé : With international contributors, this second volume in Contemporary Issues, by Joseph Stiglitz, includes theoretical, empirical, and policy oriented chapters based on careful utilization of theory and data analysis. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158436
Titre : Controlling capital : public and private regulation of financial markets Type de document : e-book Auteurs : Nicholas DORN, Éditeur scientifique Editeur : New York : ROUTLEDGE Année de publication : 2016 Importance : viii, 229 p. ISBN/ISSN/EAN : 978-1-315-67272-4 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
MARCHE FINANCIERMots-clés candidats : Financial services industry Law and legislation. Government policy. Banking law. Index. décimale : E-book Résumé : Controlling Capital examines three pressing issues in financial market regulation: the contested status of public regulation, the emergence of 'culture' as a proposed modality of market governance, and the renewed ascendancy of private regulation. In the years immediately following the outbreak of crisis in financial markets, public regulation seemed almost to be attaining a position of command - the robustness and durability of which is explored here in respect of market conduct, European Union capital markets union, and US and EU competition policies. Subsequently there has been a softening of command and a return to public-private co-regulation, positioned within a narrative on culture. The potential and limits of culture as a regulatory resource are unpacked here in respect of occupational and organisational aspects, stakeholder connivance and wider political embeddedness. Lastly the book looks from both appreciative and critical perspectives at private regulation, through financial market associations, arbitration of disputes and, most controversially, market 'policing' by hedge funds. Bringing together a distinguished group of international experts, this book will be a key text for all those concerned with issues arising at the intersection of financial markets, law, culture and governance. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158398
Titre : Empirical asset pricing : the cross section of stock returns Type de document : e-book Auteurs : Turan G BALI ; R. F. ENGLE, Auteur ; Scott MURRAY, Auteur Editeur : John Wiley & Sons Année de publication : 2016 Importance : xvii, 494 p. ISBN/ISSN/EAN : 978-1-118-58947-2 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
BOURSE DES VALEURS ; TITRE BOURSIERMots-clés candidats : Stocks Prices. Rate of return. Stock exchanges. Index. décimale : E-book Résumé : Bali, Engle, and Murray have produced a highly accessible introduction to the techniques and evidence of modern empirical asset pricing. This book should be read and absorbed by every serious student of the field, academic and professional. Eugene Fama, Robert R. McCormick Distinguished Service Professor of Finance, University of Chicago and 2013 Nobel Laureate in Economic Sciences The empirical analysis of the cross-section of stock returns is a monumental achievement of half a century of finance research. Both the established facts and the methods used to discover them have subtle complexities that can mislead casual observers and novice researchers. Bali, Engle, and Murray s clear and careful guide to these issues provides a firm foundation for future discoveries. John Campbell, Morton L. and Carole S. Olshan Professor of Economics, Harvard University Bali, Engle, and Murray provide clear and accessible descriptions of many of the most important empirical techniques and results in asset pricing. Kenneth R. French, Roth Family Distinguished Professor of Finance, Tuck School of Business, Dartmouth College This exciting new book presents a thorough review of what we know about the cross-section of stock returns. Given its comprehensive nature, systematic approach, and easy-to-understand language, the book is a valuable resource for any introductory PhD class in empirical asset pricing. Lubos Pastor, Charles P. McQuaid Professor of Finance, University of Chicago Empirical Asset Pricing: The Cross Section of Stock Returns is a comprehensive overview of the most important findings of empirical asset pricing research. The book begins with thorough expositions of the most prevalent econometric techniques with in-depth discussions of the implementation and interpretation of results illustrated through detailed examples. The second half of the book applies these techniques to demonstrate the most salient patterns observed in stock returns. The phenomena documented form the basis for a range of investment strategies as well as the foundations of contemporary empirical asset pricing research. Empirical Asset Pricing: The Cross Section of Stock Returns also includes: * Discussions on the driving forces behind the patterns observed in the stock market * An extensive set of results that serve as a reference for practitioners and academics alike * Numerous references to both contemporary and foundational research articles Empirical Asset Pricing: The Cross Section of Stock Returns is an ideal textbook for graduate-level courses in asset pricing and portfolio management. The book is also an indispensable reference for researchers and practitioners in finance and economics. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158382
Titre : Experiential marketing : secrets, strategies, and success stories from the world's greatest brands Type de document : e-book Auteurs : Kerry SMITH, Auteur ; Dan HANOVER Editeur : John Wiley & Sons Année de publication : 2016 Importance : ix, 214 p. ISBN/ISSN/EAN : 978-1-119-14588-2 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARQUEMots-clés candidats : Target marketing. Branding (Marketing) Index. décimale : E-book Résumé : The most researched, documented, and comprehensive manifesto on experiential marketing. As customers take control over what, when, why, and how they buy products and services, brands face the complete breakdown and utter failure of passive marketing strategies designed more than a half-century ago. To connect with a new generation of customers, companies must embrace and deploy a new marketing mix, powered by a more effective discipline: experiences. Experiential marketing, the use of live, face-to-face engagements to connect with audiences, create relationships and drive brand affinity, has become the fastest-growing form of marketing in the world as the very companies that built their brands on the old Madison Avenue approach including Coca-Cola, Nike, Microsoft, American Express and others open the next chapter of marketing...as experiential brands. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands spanning a decade, global experiential marketing experts Kerry Smith and Dan Hanover present the most in-depth book ever written on how companies are using experiences as the anchor of reinvented marketing mixes. You ll learn: * The history and fundamental principles of experiential marketing * How top brands have reset marketing mixes as experience-driven portfolios * The anatomy of a brand experience * The psychology of engagement and experience design * The 10 habits of highly experiential brands * How to measure the impact of experiential marketing * How to combine digital and social media in an experiential strategy * The experiential marketing vocabulary * How to begin converting to experiential marketing Marketers still torn between outdated marketing models and the need to reinvent how they market in today s customer-controlled economy will find the clarity they need to refine their marketing strategies, get a roadmap for putting their brands on a winning path, and walk away inspired to transition into experiential brands. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158507 Exploring strategic change / Julia BALOGUN / Londres : PEARSON EDUCATION (2016)PermalinkPermalinkPermalinkPermalinkIntegrated advertising, promotion, and marketing communications / Kenneth E. CLOW / Paris : Pearson (2016)PermalinkPermalinkPermalinkPermalinkPermalinkPermalink
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