Capital without borders / Brooke HARRINGTON / HARVARD UNIVERSITY PRESS (2016)  

Titre : Capital without borders : wealth managers and the one percent Type de document : e-book Auteurs : Brooke HARRINGTON, Auteur Editeur : HARVARD UNIVERSITY PRESS Année de publication : 2016 Importance : 392 p. ISBN/ISSN/EAN : 978-0-674-97361-9 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management ECONOMIE INTERNATIONALE ; FINANCE INTERNATIONALE ; PRODUIT NATIONAL Mots-clés candidats : Financial planners.  Economic aspects.  Moral and ethical aspects.  Globalization  Wealth.  Wealth  Income distribution.  International finance. Index. décimale : E-book Résumé : How do the one percent keep getting richer despite financial crises and the myriad of taxes on income, capital gains, and inheritance? Brooke Harrington interviewed professionals who specialize in protecting the fortunes of the world’s richest people: wealth managers. To gain access to their tactics and mentality, she trained to become one of them. Nombre d'accès : Illimité En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159718

Competitive social media marketing strategies / BUSINESS SCIENCE REFERENCE (2016)  

Titre : Competitive social media marketing strategies Type de document : e-book Auteurs : Gordon BOWEN (1950-) ; Wilson OZUEM (1974-) Editeur : BUSINESS SCIENCE REFERENCE Année de publication : 2016 Importance : 1 online resource (xx, 317 pages) : Présentation : illustrations (black and white, colour), maps (colour). ISBN/ISSN/EAN : 978-1-4666-9777-5 Langues : Anglais (eng) Mots-clés : Management MARKETING SOCIAL ; MARKETING STRATEGIQUE ; MEDIA Mots-clés candidats : Internet marketing  Social aspects.  Online social networks.  Social media.  Marketing Index. décimale : E-book Résumé : Competitive Social Media Marketing Strategies presents a critical examination on the integration of social networking platforms into business tactics and the challenges presented by consumers’ use of these online communities. Highlighting pivotal issues such as brand management, customer loyalty, and online services, this publication is a pivotal reference source for business managers, professionals, advanced-level students, and consultants interested in the latest research on the use of digital media tools for business opportunities. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158416

Consumer behaviour / Michael SOLOMON / Paris : Pearson (2016)  

Titre : Consumer behaviour : a European perspective Type de document : e-book Auteurs : Michael SOLOMON, Auteur Mention d'édition : Sixth edition. Editeur : Paris : Pearson Année de publication : 2016 Importance : xxv, 706 p. ISBN/ISSN/EAN : 978-1-292-11675-4 Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; EUROPE Mots-clés candidats : Consumer behavior  Europe. Index. décimale : E-book Résumé : Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Soren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: *Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. *Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work. * Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. * New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. * Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon About the authors Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph's University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely used textbook, Marketing: Real People, Real Decisions. Gary J. Bamossy, Ph.D., is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. Soren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark, Odense. Margaret K. Hogg ,Ph.D., is Professor of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158508

Contemporary issues in microeconomics / New York, NY : SPRINGER (2016)  

Titre : Contemporary issues in microeconomics Type de document : e-book Auteurs : Joseph E. STIGLITZ, Éditeur scientifique ; Martin GUZMAN, Éditeur scientifique Editeur : New York, NY : SPRINGER Année de publication : 2016 Importance : xiv, 198 p. ISBN/ISSN/EAN : 978-1-137-52971-8 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management MICROECONOMIE Mots-clés candidats : Microeconomics Index. décimale : E-book Résumé : With international contributors, this second volume in Contemporary Issues, by Joseph Stiglitz, includes theoretical, empirical, and policy oriented chapters based on careful utilization of theory and data analysis. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158436

Controlling capital / New York : ROUTLEDGE (2016)  

Titre : Controlling capital : public and private regulation of financial markets Type de document : e-book Auteurs : Nicholas DORN, Éditeur scientifique Editeur : New York : ROUTLEDGE Année de publication : 2016 Importance : viii, 229 p. ISBN/ISSN/EAN : 978-1-315-67272-4 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management MARCHE FINANCIER Mots-clés candidats : Financial services industry  Law and legislation.  Government policy.  Banking law. Index. décimale : E-book Résumé : Controlling Capital examines three pressing issues in financial market regulation: the contested status of public regulation, the emergence of 'culture' as a proposed modality of market governance, and the renewed ascendancy of private regulation. In the years immediately following the outbreak of crisis in financial markets, public regulation seemed almost to be attaining a position of command - the robustness and durability of which is explored here in respect of market conduct, European Union capital markets union, and US and EU competition policies. Subsequently there has been a softening of command and a return to public-private co-regulation, positioned within a narrative on culture. The potential and limits of culture as a regulatory resource are unpacked here in respect of occupational and organisational aspects, stakeholder connivance and wider political embeddedness. Lastly the book looks from both appreciative and critical perspectives at private regulation, through financial market associations, arbitration of disputes and, most controversially, market 'policing' by hedge funds. Bringing together a distinguished group of international experts, this book will be a key text for all those concerned with issues arising at the intersection of financial markets, law, culture and governance. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158398

Empirical asset pricing / Turan G BALI / John Wiley & Sons (2016)  

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Experiential marketing / Kerry SMITH / John Wiley & Sons (2016)  

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Exploring strategic change / Julia BALOGUN / Londres : PEARSON EDUCATION (2016)

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Exploring strategic change / Julia BALOGUN / Londres : PEARSON EDUCATION (2016)  

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Human resource management / GARY DESSLER / Paris : Pearson (2016)  

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Inflation, growth, and international finance / Alec CAIRNCROSS / New York : ROUTLEDGE (2016)  

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Integrated advertising, promotion, and marketing communications / Kenneth E. CLOW / Paris : Pearson (2016)  

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Integrated water resources management / New York, NY : SPRINGER (2016)  

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Irrational persistence / Dave ZILKO / 2016  

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Leadership-as-practice / Routledge (2016)  

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