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Titre : Multinational business finance Type de document : e-book Auteurs : David K. EITEMAN, Auteur ; Arthur I. STONEHILL, Auteur ; Michael H. MOFFETT, Auteur Mention d'édition : Fourteenth edition, Global edition. Editeur : Paris : Pearson Année de publication : 2016 Importance : 609 pages ISBN/ISSN/EAN : 978-1-292-09788-6 Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
FINANCE D'ENTREPRISEMots-clés candidats : International business enterprises Finance. Index. décimale : E-book Résumé : For courses in International Finance. Authoritative, Comprehensive Coverage of Contemporary International Finance Renowned for its authoritative, comprehensive coverage of contemporary international finance, Multinational Business Finance trains the leaders of tomorrow's multinational enterprises to recognize and capitalize on the unique characteristics of global markets. Because the job of a manager is to make financial decisions that increase firm value, the authors have embedded real-world mini-cases throughout to apply chapter concepts to the types of situations managers of multinational firms face. The Fourteenth Edition, now with MyFinanceLab, attempts to capture the rapid evolution of our global marketplace, taking a closer look at the types of organizations that permeate the widespread arena, competition and opportunities in emerging markets, and how financial leadership can integrate the strategic and financial challenges that global businesses face today. MyFinanceLab(R) not included. Students, if MyFinanceLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyFinanceLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyFinanceLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Please note that the product you are purchasing does not include MyFinanceLab. MyFinanceLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyfinanceLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyfinanceLab to accelerate your learning? You need both an access card and a course ID to access MyfinanceLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyfinanceLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyfinanceLab (ISBN:9781292097985) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.myfinancelab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158482
Titre : Operations management : sustainability and supply chain management Type de document : e-book Auteurs : Jay HEIZER, Auteur ; Barry RENDER, Auteur ; Chuck, MUNSON, Auteur Mention d'édition : Twelfth edition, Global edition. Editeur : Paris : Pearson Année de publication : 2016 Importance : 907 p. ISBN/ISSN/EAN : 978-1-292-14865-6 Note générale : Annexes. Bibliogr. Index. Langues : Anglais (eng) Mots-clés : Management
CHAINE LOGISTIQUE ; LOGISTIQUEMots-clés candidats : Production management. Index. décimale : E-book Résumé : For courses in Operations Management. A broad, practical introduction to operations, reinforced with an extensive collection of practice problems Operations Management: Sustainability and Supply Chain Management presents a broad introduction to the field of operations in a realistic and practical manner, while offering the largest and most diverse collection of issues on the market. Problems found in the Twelfth Edition contain ample support-found in the book's solved-problems and worked examples-to help readers better understand concepts important to today's operations management professionals. MyOMLab(TM) not included. Students, if MyOMLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyOMLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyOMLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158484
Titre : Principles of marketing Type de document : e-book Auteurs : Philip KOTLER ; Gary ARMSTRONG Mention d'édition : Seven edition, Global edition. Editeur : Paris : Pearson Année de publication : 2016 Importance : 731 p. ISBN/ISSN/EAN : 978-1-292-14652-2 Note générale : Annexes. Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETINGMots-clés candidats : Marketing. Index. décimale : E-book Résumé : Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. MyMarketingLab not included. Students, if MyMarketingLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyMarketingLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. MyMarketingLab is an online homework, tutorial, and assessment product designed to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. Also available with MyMarketingLab This title is also available with MyMarketingLab-an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Hands-on activities and exercises enable students to better understand and master course concepts, and the skills required to be successful marketers today. Please note that the product you are purchasing does not include MyMarketingLab. MyMarketingLab Join over 11 million students benefiting from Pearson MyLabs. This title can be supported by MyMarketingLab, an online homework and tutorial system designed to test and build your understanding. Would you like to use the power of MyMarketingLab to accelerate your learning? You need both an access card and a course ID to access MyMarketingLab. These are the steps you need to take: 1. Make sure that your lecturer is already using the system Ask your lecturer before purchasing a MyLab product as you will need a course ID from them before you can gain access to the system. 2. Check whether an access card has been included with the book at a reduced cost If it has, it will be on the inside back cover of the book. 3. If you have a course ID but no access code, you can benefit from MyMarketingLab at a reduced price by purchasing a pack containing a copy of the book and an access code for MyMarketingLab (ISBN:9781292092591) 4. If your lecturer is using the MyLab and you would like to purchase the product...Go to www.MyMarketingLab.com to buy access to this interactive study programme. For educator access, contact your Pearson representative. To find out who your Pearson representative is, visit www.pearsoned.co.uk/replocator Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=373794
Titre : Principles of microeconomics Type de document : e-book Auteurs : Karl E. CASE, Auteur ; Ray C. FAIR, Auteur ; Sharon M. OSTER, Auteur Mention d'édition : Twelfth edition, Global edition. Editeur : Paris : Pearson Année de publication : 2016 Importance : 526 p. ISBN/ISSN/EAN : 978-1-292-15270-7 Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
MICROECONOMIEMots-clés candidats : Microeconomics. Index. décimale : E-book Résumé : For the two-semester course in Principles of Microeconomics. An Introduction to the Functioning of the Economy and the Power and Breadth of Economics Reviewers tell us that Case/Fair/Oster is one of the all-time bestselling Principles of Economics texts because they trust it to be clear, thorough, and complete. Readers of Principles of Microeconomics, Twelfth Edition, Global Edition, come away with a basic understanding of how market economies function, an appreciation for the things they do well, and a sense of things they do poorly. With the latest research and added exercises, students begin to learn the art and science of economic thinking and start to look at some policy and even personal decisions in a different way. MyEconLab not included. Students, if MyEconLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyEconLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information. Also Available with MyEconLab This title is also available with MyEconLab an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158437
Titre : Record label marketing : how music companies brand and market artists in the digital era. Type de document : e-book Auteurs : Amy MACY ; Clyde, ROLSTON ; Paul, ALLEN (1946-) ; Thomas W HUTCHISON Mention d'édition : Third edition / Année de publication : 2016 Importance : xx, 471 p. Présentation : illustrations (black and white), map (black and white) ISBN/ISSN/EAN : 978-1-315-88205-5 Note générale : Previous edition: published by Tom Hutchison, Amy Macy, Paul Allen. 2010. Langues : Anglais (eng) Mots-clés : Management
MUSIQUEMots-clés candidats : Music trade. Marketing. Sound recordings Index. décimale : E-book Résumé : Record Label Marketing, Third Edition is the essential resource to help you understand how recorded music is professionally marketed. Fully updated to reflect current trends in the industry, this edition is designed to benefit marketing professionals, music business students, and independent artists alike. As with previous editions, the third edition is accessible for readers new to marketing or to the music business. The book addresses classic marketing concepts while providing examples that are grounded in industry practice. Armed with this book, you'll master the jargon, concepts, and language to understand how music companies brand and market artists in the digital era. Features new to this edition include: * Social media strategies including step-by-step tactics used by major and independent labels are presented in a new section contributed by Ariel Hyatt, owner of CYBER PR. An in-depth look at SoundScan and other big data matrices used as tools by all entities in the music business. * An exploration of the varieties of branding with particular attention paid to the impact of branding to the artist and the music business in a new chapter contributed by Tammy Donham, former Vice President of the Country Music Association. * The robust companion website, focalpress.com/cw/macy, features weblinks, exercises, and suggestions for further reading. Instructor resources include PowerPoint lecture outlines, a test bank, and suggested lesson plans. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158525 Reshaping markets / Cambridge : CAMBRIDGE UNIVERSITY PRESS (2016)
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