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Titre : Preparing effective business plans : an entrepreneurial approach Type de document : e-book Auteurs : Bruce R. BARRINGER, Auteur Mention d'édition : Second edition, Global edition. Editeur : Paris : Pearson Année de publication : 2015 Importance : 288 pages ISBN/ISSN/EAN : 978-1-292-05967-9 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
ENTREPRENEURIATMots-clés candidats : Business planning. Entrepreneurship. Index. décimale : E-book Résumé : For undergraduate and graduate courses in entrepreneurship This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan. Teaching and Learning Experience This text will provide a better teaching and learning experience-for you and your students. Here's how: *Focus on the "Front End" of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process. *Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book. *Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158542
Titre : Principles of marketing Type de document : e-book Auteurs : Philip KOTLER ; Gary ARMSTRONG Mention d'édition : Sixeenth edition, Global edition. Editeur : Paris : Pearson Année de publication : 2015 Importance : 731 p. ISBN/ISSN/EAN : 978-1-292-09249-2 Note générale : Annexes. Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETINGMots-clés candidats : Marketing. Index. décimale : E-book Résumé : Help students learn how to create customer value and engagement In a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, this edition is packed with stories illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158441
Titre : Risk management in banking Type de document : e-book Auteurs : Joël BESSIS, Auteur Mention d'édition : Fourth edition Editeur : John Wiley & Sons Année de publication : 2015 Importance : xii, 364 p. ISBN/ISSN/EAN : 978-1-118-66018-8 Note générale : Bibliogr. Index. Langues : Anglais (eng) Mots-clés : Management
BANQUE ; RISQUEMots-clés candidats : Bank management. Risk management. Index. décimale : E-book Résumé : The seminal guide to risk management, streamlined and updated Risk Management in Banking is a comprehensive reference for the risk management industry, covering all aspects of the field. Now in its fourth edition, this useful guide has been updated with the latest information on ALM, Basel 3, derivatives, liquidity analysis, market risk, structured products, credit risk, securitizations, and more. The new companion website features slides, worked examples, a solutions manual, and the new streamlined, modular approach allows readers to easily find the information they need. Coverage includes asset liability management, risk-based capital, value at risk, loan portfolio management, capital allocation, and other vital topics, concluding with an examination of the financial crisis through the utilisation of new views such as behavioural finance and nonlinearity of risk. Considered a seminal industry reference since the first edition's release, Risk Management in Banking has been streamlined for easy navigation and updated to reflect the changes in the field, while remaining comprehensive and detailed in approach and coverage. Students and professionals alike will appreciate the extended scope and expert guidance as they: * Find all "need-to-know" risk management topics in a single text * Discover the latest research and the new practices * Understand all aspects of risk management and banking management * See the recent crises and the lessons learned from a new perspective Risk management is becoming increasingly vital to the banking industry even as it grows more complex. New developments and advancing technology continue to push the field forward, and professionals need to stay up-to-date with in-depth information on the latest practices. Risk Management in Banking provides a comprehensive reference to the most current state of the industry, with complete information and expert guidance. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158383
Titre : Supply chain management : strategy, planning, and operation Type de document : e-book Auteurs : Sunil CHOPRA, Auteur ; Peter MEINDL, Auteur Mention d'édition : Sixth edition, Global edition. Editeur : Paris : Pearson Année de publication : 2015 Importance : 528 p. ISBN/ISSN/EAN : 978-1-292-09357-4 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
LOGISTIQUEMots-clés candidats : Business logistics. Index. décimale : E-book Résumé : For MBA or senior level undergraduate supply chain management courses. A Strategic Framework for Understanding Supply Chain Management Borne from a course on supply chain management taught at Northwestern University's Kellogg School of Management, Supply Chain Management introduces high-level strategy and concepts while giving students the practical tools necessary to solve supply chain problems. The Sixth Edition weaves in compelling case study examples, providing students with clear insight into how good supply chain management offers a competitive advantage. On the flip side, students also learn the dangers of poor supply chain management, and how it can damage an organization's overall health and performance. Using a strategic framework, students are guided through all of the key drivers of supply chain performance, including facilities, inventory, transportation, information, sourcing, and pricing. By the end of the course, students will walk away with a deep understanding of supply chains and a firm grasp on the practical managerial levers to pull in order to improve supply chain performance. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158435
Titre : The Dark Side of Emotional Labour Type de document : e-book Auteurs : Jenna WARD, Auteur ; Robert MCMURRAY, Auteur Editeur : London : ROUTLEDGE. Année de publication : 2015 Importance : 148 p. ISBN/ISSN/EAN : 978-0-203-38313-1 Note générale : Bibliogr. Index. Langues : Anglais (eng) Mots-clés : Management
EMPLOI ; THEORIE DE L'EMPLOIIndex. décimale : E-book Résumé : The Dark Side of Emotional Labour explores the work that the rest of society would rather not think about, the often unseen work that is emotionally disturbing, exhausting, upsetting, and stigmatising. This is work that is simultaneously undesirable and rewarding, work whose tasks are eschewed and yet necessary for the effective function of individual organisations and society at large. Diverse and challenging, this book examines how workers such as the doorman, the HR manager, the waiter and the doctor's receptionist experience verbal aggression and intimidation; how the prison officer and home carer respond to the emotions associated with physical violence, and; how the Samaritan, banker and veterinarian deal in death and despair. It also considers how different individuals develop the emotional capital necessary to cope with the dark side of emotional labour, and how individuals can make sense of, and come to take satisfaction and pride in, such difficult work. Finally, the book considers what is to be done with darker emotional work, both in terms of the management and care of those labouring on the dark side. Challenging and original, this book gives a voice to those who undertake the most demanding work on our behalf. It will be of interest to researchers and students of organisation studies and its related fields, and to every one of us who is called on to work or manage on the Dark Side. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159571 PermalinkThe official guide for GMAT review 2016 / GRADUATE MANAGEMENT ADMISSION COUNCIL / John Wiley & Sons (2015)PermalinkThe official guide for GMAT verbal review 2016 / GRADUATE MANAGEMENT ADMISSION COUNCIL / John Wiley & Sons (2015)PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkFinance d'entreprise / Jonathan BERK / PEARSON EDITIONS (2014)Permalink
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