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Ouvrages de la bibliothèque en indexation E-book (208)
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Titre : Management consultancy : boundaries and knowledge in action Type de document : e-book Editeur : OXFORD UNIVERSITY PRESS Année de publication : 2009 Importance : x, 204 p. ISBN/ISSN/EAN : 978-0-19-154977-9 Note générale : Bibliogr. Index. Langues : Anglais (eng) Mots-clés : Management
CABINET DE CONSEIL SECTEURMots-clés candidats : Business consultants. Consultants. Business consultants Consultants Index. décimale : E-book Résumé : Management consultants are typically seen as key mediators in the flow of management ideas. And yet little is known about exactly what happens when they work together with clients, behind closed doors in consulting projects. Do they really innovate or simply legitimate existing knowledge? This book presents research from a three year long 'fly-on-the-wall study' of consulting projects and challenges our taken for granted view of consultancy. It draws on and integrates theories of knowledge and social boundaries to reveal a picture of complex and shifting insider-outsider relationships. Here, the outsider or expert status of consultants in relation to their clients cannot be assumed in their day-to-day project interactions. Different actors, roles, and types of knowledge are involved in an interactive and dynamic process where various boundaries are constructed, reinforced, negotiated and transformed. The chapters selectively explore these dynamics, revealing the importance of boundary complexity, the role of humour and challenge in often tense relationships, and the importance of shared knowledge domains such as sector knowledge. This in-depth analysis of inter-organizational project teams also covers a wide range of consultancy contexts, drawing on cases studies which include: * a US-based strategy firm and a multinational client, * the public and private sectors, * a sole practitioner consultant, * IT implementation in financial services. The book is important for all those with an interest in management consultancy, project working and management knowledge as well as in innovation/change, inter-organisational relations, boundaries and professional services. The authors include some of the leading research experts on management consultancy as well as a former management consultant and current expert in management learning. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159719
Titre : Marketing Type de document : e-book Auteurs : Eva DELACROIX, Auteur ; Alain DEBENEDETTI, Auteur ; Ouidade SABRI Editeur : PARIS : DUNOD Année de publication : 2009 Collection : Maxi fiches Importance : 187 p. ISBN/ISSN/EAN : 978-2-10-071509-1 Note générale : Bibliogr. p. 166-167. Glossaire. Index Langues : Français (fre) Mots-clés : Management
GESTION DU MARKETING ; MARKETING STRATEGIQUEIndex. décimale : E-book Résumé : Cet ouvrage présente les thèmes essentiels du marketing en 40 Fiches synthétiques, claires et structurées. Il se destine à un public d'étudiants inscrits dans un cours d'introduction au marketing, et/ou désireux d'acquérir rapidement les connaissances élémentaires. Chaque fiche peut être étudiée séparément. Chaque thème est introduit par un mini encadré (Point clé) et clôturé par « L'oeil du professionnel » qui donne un éclairage professionnel sur les notions présentées dans la fiche. Cette 2e édition constitue un outil indispensable pour acquérir les notions de base du marketing. Nombre d'accès : Illimité En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156554
Titre : Marketing : a critical introduction / Type de document : e-book Auteurs : Christopher E HACKLEY, Auteur Editeur : Los Angeles, [Calif.] ; : SAGE Année de publication : 2009 Importance : 186 p. ISBN/ISSN/EAN : 978-1-4462-0222-7 Langues : Anglais (eng) Mots-clés : Management
ETHIQUE ; GESTION DU MARKETING ; MARKETING SOCIALMots-clés candidats : Marketing. Index. décimale : E-book Résumé : I see this book as an important addition to the marketing literature. A weakness in critical approaches to marketing is that they are often not made easily accessible to undergraduate students. Chris Hackley has done a wonderful job in producing a rigorous text that remedies this situation and makes critical perspectives accessible to all". (Professor Rob Lawson, University of Otago). Does marketing really work for organizations, managers and citizens? How can marketing management be studied and practised critically? This key text introduces the essentials of critical thinking within the field of marketing in easy to read and understandable terms. Integrating critical perspectives with the topics of the typical marketing curriculum, Chris Hackley has produced an indispensable supporting text for upper level, undergraduate and postgraduate Marketing courses. A wide range of issues are covered including: historical origins and influences in marketing; introduction to the concepts of Critical Theory; marketing 'orientation' and the marketing 'mix'; critique of marketing principles; marketing and strategy; the role of research in marketing; marketing and managerial ideology; and marketing ethics. Each chapter includes Chapter Review questions, Case studies reflecting issues in the chapters, along with supporting case questions and reflections, as well as stimulating practical examples Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158415 What every real estate investor needs to know about cash flow... and 36 other key financial measures / Frank GALLINELLI / New York ; : MCGRAW-HILL (2009)
Titre : What every real estate investor needs to know about cash flow... and 36 other key financial measures Type de document : e-book Auteurs : Frank GALLINELLI, Auteur Editeur : New York ; : MCGRAW-HILL Année de publication : 2009 Importance : XXIV; 285 p. ISBN/ISSN/EAN : 978-0-07-160328-7 Note générale : Annexes. Index. Langues : Anglais (eng) Mots-clés : Management
AUTOFINANCEMENT ; IMMOBILIER
Delphes
INVESTISSEMENT IMMOBILIERIndex. décimale : E-book Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=153413
Titre : Exploring Corporate Strategy : Text and cases Type de document : e-book Auteurs : Gerry JOHNSON ; Kevan SCHOLES ; Richard WHITTINGTON Mention d'édition : 8e éd. Editeur : PRENTICE HALL Année de publication : 2008 Autre Editeur : FINANCIAL TIMES Importance : XXXVI p. + 878 p. ISBN/ISSN/EAN : 978-0-273-72418-6 Note générale : Bibliogr. fin de chaque chapitre. Glossaire pp. 852-858. Index Langues : Anglais (eng) Mots-clés : Management
DECISION ; STRATEGIE ; THEORIE DE LA DECISIONIndex. décimale : E-book Résumé : Over 750,000 students worldwide have used this best-selling book to understand and explore strategic management through their academic and professional careers. "Available in two versions (Text and Text & Cases),"Exploring Corporate Strategy"has established a reputation as a pre-eminent textbook in its field, based upon the expertise of authorship, range of cases, depth of commentary and wealth of supporting resources. The 8th edition builds on these strengths, including coverage of key topic areas in this fast-moving discipline such as internationalisation, innovation and entrepreneurship. It is written for students of Strategic Management at all levels. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156398 PermalinkAdvanced Robust and Nonparametric Methods in Efficiency Analysis / Cinzia DARAIO / New York, NY : SPRINGER (2007)PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkAccounting and Financial Systems Reform in Eastern Europe and Asia / Robert W MCGEE / New York, NY : SPRINGER (2006)PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkAGILITY by ARIS Business Process Management / August-Wilhelm SCHEER / New York, NY : SPRINGER (2006)PermalinkAllocating Public and Private Resources across Generations / Anne H GAUTHIER / New York, NY : SPRINGER (2006)PermalinkPermalink
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