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Ouvrages de la bibliothèque en indexation E-book (208)



Titre : Stratégies d'internationalisation : Nouveaux enjeux d'ouverture des organisations, des activités et des territoires Type de document : e-book Auteurs : Jean-Paul LEMAIRE, Auteur Mention d'édition : 3e éd. Editeur : PARIS : DUNOD Année de publication : 2013 ISBN/ISSN/EAN : 978-2-10-059680-5 Note générale : Bibliogr. Index. Langues : Français (fre) Mots-clés : Management
STRATEGIEIndex. décimale : E-book Résumé : Face aux mutations rapides et souvent brutales de l'environnement économique international, l'entreprise se doit d'en évaluer l'impact. Au-delà d'une approche descriptive et analytique, les auteurs s'attachent à appliquer la démarche de développement international à la stratégie d'ensemble de l'entreprise, à partir de nombreux exemples et situations d'entreprises, sans oublier la dimension interculturelle de ce développement. Cette nouvelle édition a été entièrement actualisée pour tenir compte des derniers développements de l'environnement international. Elle offre une refonte totale des cas d'entreprise et des exemples. Très opérationnel, cet ouvrage propose une méthode pour aider les entreprises à établir le processus d'internationalisation (de l'analyse de l'environnement à la prise de décision). Nombre d'accès : 2 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158510
Titre : The app generation : how today's youth navigate identity, intimacy, and imagination in a digital world Type de document : e-book Auteurs : Howard GARDNER, Auteur ; Katie DAVIS, Auteur Editeur : New Haven, Conn. ; : YALE UNIVERSITY PRESS Année de publication : 2013 Importance : xii, 244 p. ISBN/ISSN/EAN : 978-1-299-97557-6 Langues : Anglais (eng) Mots-clés : Management
INTERNET ; JEUNE ; RESEAU SOCIALIndex. décimale : E-book Résumé : "No one has failed to notice that the current generation of youth is deeply-some would say totally-involved with digital media. Professors Howard Gardner and Katie Davis name today's young people The App Generation, and in this spellbinding book they explore what it means to be "app-dependent" versus "app-enabled" and how life for this generation differs from life before the digital era. Gardner and Davis are concerned with three vital areas of adolescent life: identity, intimacy, and imagination. Through innovative research, including interviews of young people, focus groups of those who work with them, and a unique comparison of youthful artistic productions before and after the digital revolution, the authors uncover the drawbacks of apps: they may foreclose a sense of identity, encourage superficial relations with others, and stunt creative imagination. On the other hand, the benefits of apps are equally striking: they can promote a strong sense of identity, allow deep relationships, and stimulate creativity. The challenge is to venture beyond the ways that apps are designed to be used, Gardner and Davis conclude, and they suggest how the power of apps can be a springboard to greater creativity and higher aspirations"-- Nombre d'accès : 3 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159675
Titre : Vulnerability : new essays in ethics and feminist philosophy Type de document : e-book Auteurs : Catriona, MACKENZIE, Éditeur scientifique ; Rogers WENDY, Éditeur scientifique ; Susan DODDS, Éditeur scientifique Editeur : OXFORD UNIVERSITY PRESS Année de publication : 2013 Importance : x, 318 pages ISBN/ISSN/EAN : 978-0-19-931666-3 Note générale : Index Langues : Anglais (eng) Mots-clés : Management
ETHIQUE ; PERSONNALITEMots-clés candidats : Feminist theory. Ethics. Vulnerability (Personality trait) Index. décimale : E-book Résumé : The aim of this volume is to open up reflection on the nature of vulnerability, the responsibilities owed to the vulnerable, who bears these responsibilities, and how they are best fulfilled. In canvassing responses to these questions, the contributors engage with a range of ethical traditions and with issues in contemporary political philosophy and bioethics. Some essays in the volume explore the connections between vulnerability, autonomy, dignity, and justice. Other essays engage with a feminist ethics of care to articulate the relationship between vulnerability, dependence, and care. These theoretical approaches are complemented by detailed examination of vulnerability in specific contexts, including disability; responsibilities to children; intergenerational justice; and care of the elderly. The essays thus address fundamental questions concerning our moral duties to each other as individuals and as citizens. Contributing significantly to the development of an ethics of vulnerability, this volume opens up promising avenues for future research in feminist philosophy, moral and political philosophy, and bioethics. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158563
Titre : Wine and Identity : Branding, Heritage, Terroir. Type de document : e-book Auteurs : Matt HARVEY, Auteur ; Leanne WHITE, Auteur ; Warwick FROST Editeur : TAYLOR AND FRANCIS Année de publication : 2013 Importance : 240 p. ISBN/ISSN/EAN : 978-0-203-06760-4 Langues : Anglais (eng) Mots-clés : Management
MARQUE ; TOURISME SECTEUR ; VIN SECTEURIndex. décimale : E-book Résumé : In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products – whether wine or wine tourism – from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories – engaging and provocative stories which engage consumers and tourists and translate into sales.
This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time. It takes a global approach, drawing on research studies from around the world including old and new world wine regions. The volume is divided into three parts. The first – branding – investigates cases where established regions have sought to strengthen their brands or newer regions are striving to create effective emerging brands. The second – heritage – considers cases where there are strong linkages between cultural heritage and wine marketing. The third section – terroir – explores how a ‘sense of place’ is inherent in winescapes and regional identities and is increasingly being used as a distinctive selling proposition.
This significant volume showcasing the connections between place, identity, variety and wine will be valuable reading for students, researchers and academics interested in tourism, marketing and wine studies.Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=155599
Titre : Accountability and school leadership Type de document : e-book Auteurs : Louis Karen SEASHORE Année de publication : 2012 Importance : 1 online resource (pages 534-725) : Présentation : illustrations. ISBN/ISSN/EAN : 978-1-78190-177-9 Langues : Anglais (eng) Langues originales : Anglais (eng) Mots-clés : Management
EDUCATION ; LEADERSHIP ; DECISIONMots-clés candidats : Educational leadership. School administrators. Index. décimale : E-book Résumé : This ebook studies the twin concepts of school leadership and accountability. Authors discuss risk management and accountability, teachers as citizens, professional values in the context of perceived student needs and the obligations of accountability within the international education sector. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158385 PermalinkPermalinkGlobal women's entrepreneurship research / Karen D. HUGHES ; Jennifer E. JENNINGS / EDWARD ELGAR (2012)
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