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Titre : B2B Brand Management Type de document : e-book Auteurs : Philip KOTLER ; Waldemar PFOERTSCH Editeur : New York, NY : SPRINGER Année de publication : 2006 Importance : XVI, 357 p ISBN/ISSN/EAN : 978-3-540-44729-0 Langues : Anglais (eng) Mots-clés : Management
MARQUE ; MARKETING ACHATIndex. décimale : E-book Résumé : As products become increasingly similar, companies are turning to branding as a way to create a preference for their offerings. Branding has been the essential factor in the success of well-known consumer goods such as Coca Cola, McDonald's, Kodak, and Mercedes. Now it is time for more industrial companies to start using branding in a sophisticated way. Some industrial companies have led the way... Caterpillar, DuPont, Siemens, GE. But industrial companies must understand that branding goes far beyond building names for a set of offerings. Branding is about promising that the company's offering will create and deliver a certain level of performance. The promise behind the brand becomes the motivating force for all the activities of the company and its partners. Our book is one of the first to probe deeply into the art and science of branding industrial products. We provide the concepts, the theory, and dozens of cases illustrating the successful branding of industrial goods Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=http://dx.doi.org/10.1007/978-3-540-4472 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154583
Titre : Company Tax Reform in the European Union : Guidance from the United States and Canada on Implementing Formulary Apportionment in the EU Type de document : e-book Auteurs : Joann MARTENS-WEINER Editeur : New York, NY : SPRINGER Année de publication : 2006 Importance : XVII, 122 p ISBN/ISSN/EAN : 978-0-387-29487-2 Langues : Anglais (eng) Mots-clés : Management
ENTREPRISE MULTINATIONALE ; FISCALITE ; UNION EUROPEENNEIndex. décimale : E-book Résumé : Even though multinational companies doing business across the European Union generally operate at the EU level, they must still compute a separate company tax base for each Member State where they do business. This process creates enormous compliance burdens as integrated multinational enterprises struggle to find appropriate "arm?s length" prices for their internal transfers of goods, services and intangibles. This process fails to tax EU companies in a manner consistent with how they do business in the European Union. By contrast to this system of separate acounting with arm?s length pricing, consolidated base taxation with formulary apportionment is an ideal system to apply to tax multinational enterprises in the European Union. Company Tax Reform in the European Union. Guidance from the United States and Canada on Implementing Formulary Apportionment in the EU draws from experiences in the U.S. states and Canadian provinces to provide guidance to the European Union. The book describes the new landscape for company tax reform in the EU and how formulary apportionment fits into that landscape. It discusses practical issues concerning the fundamental elements of a formulary apportionment system and evaluates technical issues concerning how formulary apportionment may affect investment, employment, tax planning, and tax competition in the European Union. The book emphasizes that formulary apportionment preserves EU Member State tax sovereignty and allows them to remain competitive in the drive to stimulate new investment and employment. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=http://dx.doi.org/10.1007/0-387-29487-2 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154589
Titre : Computers and Productivity : How Firms Make a General Purpose Technology Work Type de document : e-book Auteurs : Thomas HEMPELL Editeur : New York, NY : SPRINGER Année de publication : 2006 Importance : X, 194 p. ISBN/ISSN/EAN : 978-3-7908-1648-8 Langues : Anglais (eng) Mots-clés : Management
PRODUCTIVITE ; TICIndex. décimale : E-book Résumé : Information and communication technologies (ICTs) create potentials for considerable productivity gains and for higher economic growth. However, ICTs also pose varied challenges to firms in order to benefit from these potentials. Highlighting the importance of innovations, firm-sponsored training, and recruitment of high-skilled workers, this monograph analyses why and to what extent firms differ in their capabilities to make ICT work productively. The work also comprises a detailed discussion of economic theory concerning ICT use and complementary firm strategies. In addition it provides a comprehensive treatment of various methodological issues concerning the measurement of firm-level productivity in econometric analyses. Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=http://dx.doi.org/10.1007/3-7908-1648-5 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154595
Titre : Convergence or Divergence in Europe? : Growth and Business Cycles in France, Germany and Italy Type de document : e-book Auteurs : Olivier BANDT ; Heinz HERRMANN ; Giuseppe PARIGI Editeur : New York, NY : SPRINGER Année de publication : 2006 Importance : XIII, 384 p. ISBN/ISSN/EAN : 978-3-540-32611-3 Langues : Anglais (eng) Mots-clés : Management
ECONOMIE INTERNATIONALE ; EUROPE ; FRANCE ; ALLEMAGNE ; ITALIE ; ECONOMETRIEIndex. décimale : E-book Résumé : Against the background of the introduction of the euro in 1999, France, Germany and Italy have recently experienced higher divergence in terms of GDP growth. Indeed, there is no consensus among economists regarding the effects of monetary union, which can lead either to more specialisation as in the United States, or to increasing intra-industry trade, hence higher co-movements. Based on a set of original papers produced by a team of economists from the three main National Central Banks of the euro area, presented to an International Conference held in Paris as well as the contributions of panel of leading economists, the book analyses the latest developments in three largest European economies in a broad perspective, using modern econometric techniques. One of the conclusions is that, while business cycles are more strongly correlated across the three countries, as evidenced by the common reaction to the 2001 slowdown, the three countries still exhibit differences in terms of long term growth Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=http://dx.doi.org/10.1007/3-540-32611-1 Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154593
Titre : Corporate Governance in Japan : From the Viewpoints of Management, Accounting, and the Market Type de document : e-book Editeur : New York, NY : SPRINGER Année de publication : 2006 Importance : X, 122 p. ISBN/ISSN/EAN : 978-4-431-30920-8 Langues : Anglais (eng) Mots-clés : Management
RESPONSABILITE SOCIALE DE L'ENTREPRISE ; FINANCE DE MARCHE ; JAPON ; GOUVERNANCE DE L'ENTREPRISEIndex. décimale : E-book Résumé : The cases of Enron and WorldCom in 2001 in the United States focused worldwide attention on the issue of whether corporations have a social responsibility beyond stockholder value. Recent incidents in Japan have raised similar questions as corporate governance in the broad sense and corporate social responsibility in particular have been taken up by committees established by government ministries. This book is the result of an international comparative study of corporate governance begun in 2002, and provides in-depth analysis of the issue as it applies to management, moral hazards, accounting practices, and the institutional investor from both a Japanese and a global perspective. The study presents a view of the company as an entity that not only maximizes profit for stockholders but that also has a social role to play in maintaining a sustainable society. In this way the book is a valuable source for managers, investors, and others in business, finance, and economics Nombre d'accès : Illimité En ligne : http://library.ez.neoma-bs.fr/login?url=http://dx.doi.org/10.1007/978-4-431-3092 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154600 PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkThe world's newest profession / Christopher D. MCKENNA / Cambridge : CAMBRIDGE UNIVERSITY PRESS (2006)PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkAccountability for International Humanitarian Law Violations: The Case of Rwanda and East Timor / Mohamed C OTHMAN / New York, NY : SPRINGER (2005)PermalinkAccounting and financial analysis in the hospitality industry / Jonathan A. HALES / ELSEVIER BUTTERWORTH-HEINEMANN (2005)PermalinkAccounting and Financial System Reform in a Transition Economy: A Case Study of Russia / Robert W MCGEE / New York, NY : SPRINGER (2005)PermalinkPermalinkPermalink
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