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Ouvrages de la bibliothèque en indexation E-book (209)
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Titre : Venture capital valuation : case studies and methodology Type de document : e-book Auteurs : Lorenzo CARVER, Auteur Editeur : John Wiley & Sons Année de publication : 2012 Importance : ix, 278 p. ISBN/ISSN/EAN : 978-1-118-18234-5 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
CAPITAL RISQUEMots-clés candidats : Venture capital Case studies. Valuation Index. décimale : E-book Résumé : Very few of the decision makers involved in a venture backed company have a definitive understanding of how valuation techniques are being applied to their financial statements and their decision making process. This casebook provides a quick and accurate road map on how valuation techniques used for tax, financial reporting and deal structure impact a company's past, present and future. The book includes real world case studies to simplify this complex subject for the practitioners serving companies, the founders and executives running the companies, and the investors that fund the companies. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154056
Titre : Web marketing all-in-one for dummies Type de document : e-book Auteurs : John ARNOLD Mention d'édition : 2nd ed. Editeur : Hoboken, N.J. : WILEY Année de publication : c2012. Collection : --For dummies Importance : xxxiv, 898 p. : Présentation : ill. ISBN/ISSN/EAN : 978-1-118-28476-6 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
INTERNET ; MARKETING DIRECTMots-clés candidats : Internet marketing. Index. décimale : E-book Résumé : Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily. Note de contenu : Introduction
Book I : Web Presence
Book II Search Engine Optimization
Book III Web Analytics
Book IV Online Advertising and Pay Per Click
Book V E-Mail Marketing
Book VI Blogging and Podcasting
Book VII Social Media Marketing
Book VIII Mobile Marketing
IndexNombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154043
Titre : Au coeur de la marque : les clés du management de la marque Type de document : e-book Auteurs : Géraldine MICHEL Mention d'édition : 2e éd Editeur : PARIS : DUNOD Année de publication : 2011 Collection : Fonctions de l'entreprise Importance : 242 p. ISBN/ISSN/EAN : 978-2-10-054191-1 Note générale : Bibliographie p.217-222, Index Langues : Français (fre) Mots-clés : Management
IMAGE DE MARQUE ; MARQUE ; PUBLICITEIndex. décimale : E-book Résumé : Ce livre est une clé d’entrée ou d'approfondissement du management de la marque. A travers des outils et techniques de gestion et d’évaluation, cet ouvrage permet de repérer les leviers pour construire une marque forte (image de marque, capital marque, identité de marque...), mettre en œuvre les stratégies de développement efficaces (alliances de marque, extension de marque, gestion de marque sur Internet...) et d’évaluer la pertinence des actions menées. Cette seconde édition mise a jour est enrichie de développements sur les marques dans la culture (Le Louvre, musée Guggenheim), les marques médias (Gala, Elle), la marque employeur. Elle présente également comment mesurer : la marque enseigne, l'image des associations et les facteurs clés de succès des e-marques. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159706
Titre : Current issues in Islamic banking and finance : resilience and stability in the present system / Type de document : e-book Auteurs : Angelo M. VENARDOS, Auteur Editeur : WORLD SCIENTIFIC Année de publication : 2011 Importance : xi, 315 p. ISBN/ISSN/EAN : 978-981-4350-43-3 Note générale : Glossaire. Bibliogr. Index. Langues : Anglais (eng) Mots-clés : Management
BANQUE ; FINANCE ISLAMIQUEIndex. décimale : E-book Résumé : "Islamic Banking and Finance in South-East Asia" by Angelo M Venardos has been a must read since its first edition in 2006 and has already been translated to Arabic. Now in its 3rd edition, this book offers important updates you can look forward to, starting with the foundations of Islamic banking, developments and issues. The reader is then treated to a timely survey of Islamic banking in five South-East Asian countries. Each of these chapters has been completely revamped from the last edition. One additional chapter has been added on Islamic Succession Planning, which introduces an increasingly essential aspect of Muslim life - that of managing one's wealth now and in the afterlife. Whether you are new to the topic or a practitioner in the industry, you will appreciate the accessible way in which the book is written. According to "The Asian Journal of Comparative Law", this book gives a broad overview yet manages to achieve this in a rather slim volume while providing depth of analysis at the same time. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156655
Titre : Grant writing 101 : everything you need to start raising funds today Type de document : e-book Auteurs : Victoria M. JOHNSON, Auteur Editeur : New York ; : MCGRAW-HILL Année de publication : 2011 Importance : xiii, 288 p. ISBN/ISSN/EAN : 978-0-07-175284-8 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
FINANCEMENT ; FINANCEMENT EXTERNEIndex. décimale : E-book Résumé : This title includes a crash course in writing - powerful, persuasive grants! ""Grant Writing 101" provides straightforward and effective strategies for improving results. It is a wonderful reference guide for experienced fundraisers and an invaluable 'how-to' manual for those starting their careers." ?(Emmett D. Carson, Ph.D., CEO and President, Silicon Valley Community Foundation). "This new book is an essential tool in helping nonprofits manage grant writing by keeping it simple, easy, and enjoyable!" (Barb Larson, CEO, American Red Cross, Silicon Valley Grant). "Writing 101" offers quick and easy tactics for getting the funding you need - right now! Written to enable beginners with little or no experience to hit the ground running, it covers: ten tactics for writing a compelling proposal; tips for finding the best grantor for your needs; important components of various types of grants; and, next steps for when you're approved. "Grant Writing 101" has everything you need to start raising funds today: expert tips for making your proposal; stand out research techniques for finding the best grantors; and, dozens of proven proposal templates. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156430 PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalink
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