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Titre : Web marketing all-in-one for dummies Type de document : e-book Auteurs : John ARNOLD Mention d'édition : 2nd ed. Editeur : Hoboken, N.J. : WILEY Année de publication : c2012. Collection : --For dummies Importance : xxxiv, 898 p. : Présentation : ill. ISBN/ISSN/EAN : 978-1-118-28476-6 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
INTERNET ; MARKETING DIRECTMots-clés candidats : Internet marketing. Index. décimale : E-book Résumé : Build an online presence for your business with web marketing Why buy several books on web marketing when you can buy just one? With this must-have resource, five marketing professionals team up to share their expertise in the field of web marketing so that you can benefit from their know-how. Covering everything from site building, search engine optimization, and web analytics to online advertising, e-mail marketing, and harnessing the potential of social media, this team of web marketing gurus brings their insight and experience to the table and it's yours for the taking. Provides invaluable advice for establishing a web presence and getting your message out with online advertising Zeroes in on search engine optimization so that your site can be discovered by search engines and, ultimately, consumers Explains how web analytics can offer you a better understanding of your web marketing efforts Details ways to establish an online voice with blogging and podcasting Walks you through the potential of social media marketing with Facebook, Twitter, and Google+ Looks at various options for getting your message onto mobile platforms Web Marketing All in One For Dummies, 2nd Edition shows you how to get your online name out there so that customers can find you easily. Note de contenu : Introduction
Book I : Web Presence
Book II Search Engine Optimization
Book III Web Analytics
Book IV Online Advertising and Pay Per Click
Book V E-Mail Marketing
Book VI Blogging and Podcasting
Book VII Social Media Marketing
Book VIII Mobile Marketing
IndexNombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=154043
Titre : Au coeur de la marque : les clés du management de la marque Type de document : e-book Auteurs : Géraldine MICHEL Mention d'édition : 2e éd Editeur : PARIS : DUNOD Année de publication : 2011 Collection : Fonctions de l'entreprise Importance : 242 p. ISBN/ISSN/EAN : 978-2-10-054191-1 Note générale : Bibliographie p.217-222, Index Langues : Français (fre) Mots-clés : Management
IMAGE DE MARQUE ; MARQUE ; PUBLICITEIndex. décimale : E-book Résumé : Ce livre est une clé d’entrée ou d'approfondissement du management de la marque. A travers des outils et techniques de gestion et d’évaluation, cet ouvrage permet de repérer les leviers pour construire une marque forte (image de marque, capital marque, identité de marque...), mettre en œuvre les stratégies de développement efficaces (alliances de marque, extension de marque, gestion de marque sur Internet...) et d’évaluer la pertinence des actions menées. Cette seconde édition mise a jour est enrichie de développements sur les marques dans la culture (Le Louvre, musée Guggenheim), les marques médias (Gala, Elle), la marque employeur. Elle présente également comment mesurer : la marque enseigne, l'image des associations et les facteurs clés de succès des e-marques. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159706
Titre : Current issues in Islamic banking and finance : resilience and stability in the present system / Type de document : e-book Auteurs : Angelo M. VENARDOS, Auteur Editeur : WORLD SCIENTIFIC Année de publication : 2011 Importance : xi, 315 p. ISBN/ISSN/EAN : 978-981-4350-43-3 Note générale : Glossaire. Bibliogr. Index. Langues : Anglais (eng) Mots-clés : Management
BANQUE ; FINANCE ISLAMIQUEIndex. décimale : E-book Résumé : "Islamic Banking and Finance in South-East Asia" by Angelo M Venardos has been a must read since its first edition in 2006 and has already been translated to Arabic. Now in its 3rd edition, this book offers important updates you can look forward to, starting with the foundations of Islamic banking, developments and issues. The reader is then treated to a timely survey of Islamic banking in five South-East Asian countries. Each of these chapters has been completely revamped from the last edition. One additional chapter has been added on Islamic Succession Planning, which introduces an increasingly essential aspect of Muslim life - that of managing one's wealth now and in the afterlife. Whether you are new to the topic or a practitioner in the industry, you will appreciate the accessible way in which the book is written. According to "The Asian Journal of Comparative Law", this book gives a broad overview yet manages to achieve this in a rather slim volume while providing depth of analysis at the same time. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156655
Titre : Grant writing 101 : everything you need to start raising funds today Type de document : e-book Auteurs : Victoria M. JOHNSON, Auteur Editeur : New York ; : MCGRAW-HILL Année de publication : 2011 Importance : xiii, 288 p. ISBN/ISSN/EAN : 978-0-07-175284-8 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
FINANCEMENT ; FINANCEMENT EXTERNEIndex. décimale : E-book Résumé : This title includes a crash course in writing - powerful, persuasive grants! ""Grant Writing 101" provides straightforward and effective strategies for improving results. It is a wonderful reference guide for experienced fundraisers and an invaluable 'how-to' manual for those starting their careers." ?(Emmett D. Carson, Ph.D., CEO and President, Silicon Valley Community Foundation). "This new book is an essential tool in helping nonprofits manage grant writing by keeping it simple, easy, and enjoyable!" (Barb Larson, CEO, American Red Cross, Silicon Valley Grant). "Writing 101" offers quick and easy tactics for getting the funding you need - right now! Written to enable beginners with little or no experience to hit the ground running, it covers: ten tactics for writing a compelling proposal; tips for finding the best grantor for your needs; important components of various types of grants; and, next steps for when you're approved. "Grant Writing 101" has everything you need to start raising funds today: expert tips for making your proposal; stand out research techniques for finding the best grantors; and, dozens of proven proposal templates. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156430
Titre : Islamic banking : how to manage risk and improve profitability Type de document : e-book Auteurs : Amr Mohamed EL TIBY, Auteur Editeur : Hoboken, N.J. : WILEY Année de publication : 2011 Importance : xxiii, 211 p. ISBN/ISSN/EAN : 978-0-470-93008-3 Note générale : Glossaire. Bibliogr. Index. Mots-clés : Management
FINANCE ISLAMIQUE ; RISQUEIndex. décimale : E-book Résumé : A detailed look at the fast-growing field of Islamic finance and banking The guiding principle of Islamic finance has existed throughout Islamic history, yet modern Islamic banking has been around for a relatively short period of time. Author Amr Mohamed El Tiby is an expert in this field, and with this new book, he reveals how you can benefit from the use of Islamic banking strategies in your financial endeavors. Engaging and accessible, Islamic Banking shows the impact this approach has made on conventional banking since the 1950s, and why it's such a big player in the current market. It offers a unique look at various aspects of this field, including the salient features of Islamic banking that distinguishes it from non-Islamic banking, the development of the regulatory bodies and supervisory agencies that support the Islamic banking system, and much more. It also explores the nature of risk in Islamic banking and the issues of capital adequacy, corporate governance, transparency, and risk associated with Islamic banking. Discusses the history and development of Islamic finance Offers straightforward strategies for implementing Islamic finance into your business activities Sheds light on the effect of the global economic crisis on Islamic banks versus conventional banks Filled with in-depth insights and expert advice, this detailed analysis of Islamic finance will help you gain a firm understanding of how effective this proven approach can be. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156653 PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalink
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