| Résumé : |
The Middle East has for a long time been at the centre of global trade as well as political interest. Demographic and social change shifts in global economic power, rapid urbanisation, climate change and resource scarcity, and significant technological development make this region both complex and hugely important. Doing Business in the Middle East highlights both the opportunities and constraints confronting foreign investors in the region and proposes strategies on how best to overcome them. The book explores the existing and emerging political and legal frameworks, sociocultural patterns, national infrastructures, regulatory environment, conflict resolution and how to negotiate in the Middle East. It also provides useful insights into how to approach advertising and marketing, promotion and distribution, and also at the strategies for investing in the region and appropriate modes of entry. |
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