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Ouvrages de la bibliothèque en indexation 123.33 (18)



Titre : Retailing management Type de document : Livre Auteurs : Michael LEVY, Auteur ; Barton A. WEITZ, Auteur ; Dhruv GREWAL, Auteur Mention d'édition : 10e ed. Editeur : MCGRAW HILL Année de publication : 2018 Autre Editeur : IRWIN Importance : XXXIII; 670 p. ISBN/ISSN/EAN : 978-1-260-08476-4 Prix : 72 EUR Note générale : Bibliogr. fin chaque chap. Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
COMMERCE DE DETAIL ; CONSOMMATEUR ; MARKETING STRATEGIQUE ; MONDIALISATION ; RESPONSABILITE SOCIALE DE L'ENTREPRISEIndex. décimale : 123.33 COMMERCE DE DETAIL Résumé : The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google.
In preparing this edition, the authors focused on five important developments: (1) the use of big data and analytical methods for decision making, (2) the application of social media and smart phones for communicating with customers and enhancing their shopping experience, (3) the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, (4) the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and (5) the impact of globalization on the retail industry.
We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484530 Exemplaires (2)
Code-barres Cote Support Localisation Section Disponibilité 052705 658.87 LEV Livre Library Campus de Reims Salle de lecture Exclu du prêt 052706 658.87 LEV Livre Library Campus de Reims Salle de lecture Exclu du prêt
Titre : Retail management : A Strategic Approach Type de document : Livre Auteurs : Barry BERMAN ; Joël R. EVANS ; Patrali CHATTERJEE Mention d'édition : 13th ed. Editeur : Pearson Année de publication : 2017 Importance : 572 p. Présentation : ill. ISBN/ISSN/EAN : 978-0-13-379684-1 Langues : Anglais (eng) Mots-clés : Management
COMMERCE DE DETAIL ; GESTION DE LA RELATION CLIENT ; INFORMATION DU CONSOMMATEUR ; STRATEGIEIndex. décimale : 123.33 COMMERCE DE DETAIL Résumé : Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry. Note de contenu : Glossaire, index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=142535 Exemplaires (3)
Code-barres Cote Support Localisation Section Disponibilité J5399 123.33 BER Livre Library Campus de Rouen Salle de lecture Disponible J5400 123.33 BER Livre Library Campus de Rouen Salle de lecture Disponible J5401 123.33 BER Livre Library Campus de Rouen Salle de lecture Exclu du prêt
Titre : Retail management : A Strategic Approach Type de document : e-book Auteurs : Barry BERMAN ; Joël R. EVANS ; Patrali CHATTERJEE Mention d'édition : 13th ed. Editeur : Pearson Année de publication : 2017 Importance : 572 p. Présentation : ill. ISBN/ISSN/EAN : 978-1-292-21468-9 Langues : Anglais (eng) Mots-clés : Management
COMMERCE DE DETAIL ; GESTION DE LA RELATION CLIENT ; INFORMATION DU CONSOMMATEUR ; STRATEGIEIndex. décimale : 123.33 COMMERCE DE DETAIL Résumé : Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry. Note de contenu : Glossaire, index Nombre d'accès : 5 En ligne : http://library.ez.neoma-bs.fr/login?url=https://bc.vitalsource.com/tenants/neoma [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=520310
Titre : Retailing management Type de document : Livre Auteurs : Michael LEVY, Auteur ; Barton A. WEITZ, Auteur ; Dhruv GREWAL, Auteur Mention d'édition : 9e ed. Editeur : MCGRAW HILL Année de publication : 2014 Autre Editeur : IRWIN Importance : XXXIII; 670 p. Prix : 72 EUR Note générale : Bibliogr. fin chaque chap. Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
COMMERCE DE DETAIL ; CONSOMMATEUR ; MARKETING STRATEGIQUE ; MONDIALISATION ; RESPONSABILITE SOCIALE DE L'ENTREPRISEIndex. décimale : 123.33 COMMERCE DE DETAIL Résumé : The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google.
In preparing this edition, the authors focused on five important developments: (1) the use of big data and analytical methods for decision making, (2) the application of social media and smart phones for communicating with customers and enhancing their shopping experience, (3) the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, (4) the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and (5) the impact of globalization on the retail industry.
We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=156057 Exemplaires (4)
Code-barres Cote Support Localisation Section Disponibilité 044928 658.87/LEV Livre Library Campus de Reims Salle de lecture Disponible J5337 123.33 LEV Livre Library Campus de Rouen Salle de lecture Exclu du prêt J5338 123.33 LEV Livre Library Campus de Rouen Salle de lecture Disponible J5339 123.33 LEV Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Le commerce associé : Entreprendre autrement pour réussir Type de document : Livre Auteurs : Michel CHOUKROUN ; FÉDÉRATION DES ENSEIGNES DU COMMERCE ASSOCIÉ, ; Sylvia PINEL, Préfacier, etc. Editeur : PARIS : DUNOD Année de publication : 2013 Collection : entrepreneurs Importance : 238 p. Présentation : ill. ISBN/ISSN/EAN : 978-2-10-058766-7 Langues : Français (fre) Mots-clés : Management
ENTREPRENEURIAT ; CHEF D'ENTREPRISE ; COMMERCE DE DETAIL ; COLLABORATION INTER ENTREPRISES ; ACTIONNAIRE ; ALLIANCE STRATEGIQUE ; SOCIETE COMMERCIALE ; POINT DE VENTE ; SOCIETE COOPERATIVEIndex. décimale : 123.33 COMMERCE DE DETAIL Résumé : Le commerce associé rassemble des points de vente indépendants au sein de réseaux puissants. Cet ouvrage est un guide pour les entrepreneurs du secteur du commerce et des services. Ils y puiseront des réponses à leurs questions : qu'est-ce que le commerce associé ? Quelles sont ses valeurs ? Comment fonctionnent les points de vente et les réseaux au quotidien ? Comment intégrer un réseau ? Comment créer un groupement ? Note de contenu : Annexes (7 p.) Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=107567 Autre formatExemplaires (3)
Code-barres Cote Support Localisation Section Disponibilité 044548 658.87/CHO Livre Library Campus de Reims Salle de lecture Disponible J1683 123.33 CHO Livre Library Campus de Rouen Salle de lecture Disponible J0925 123.33 CHO Livre Library Campus de Rouen Salle de lecture Exclu du prêt PermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkPermalinkInternational retail marketing / Margaret BRUCE / burlington : ELSEVIER BUTTERWORTH-HEINEMANN (2004)
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