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Retailing Management Retailing Management / Michael LEVY / MCGRAW HILL (2023)
Titre : Retailing Management Retailing Management Type de document : Livre Auteurs : Michael LEVY ; Dhruv GREWAL Mention d'édition : 11th ed. Editeur : MCGRAW HILL Année de publication : 2023 Importance : 643 p. ISBN/ISSN/EAN : 978-1-265-07246-9 Prix : 60 eur Langues : Anglais (eng) Mots-clés : Management
COMMERCE DE DETAILIndex. décimale : 123.33 COMMERCE DE DETAIL Résumé : Retailing Management, 11th Edition, highlights the many ways the retail industry has transformed and evolved over the past several years. In keeping with market-leading tradition, the eleventh edition, focuses on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. Strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling both merchandise and services. Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577791 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 056607 658.87 LEV Livre Library Campus de Reims Salle de lecture Disponible J7242 123.33 LEV Livre Library Campus de Rouen Salle de lecture Disponible
Titre : Retail and channel marketing Type de document : e-book Auteurs : S. CASTALDO ; Monica GROSSO ; Katia PREMAZZI Editeur : Royaume-Uni : EDWARD ELGAR Année de publication : 2020 Importance : 261 p. Langues : Anglais (eng) Mots-clés : Management
CANAL DE DISTRIBUTION ; COMMERCE DE DETAIL ; COMMERCE ELECTRONIQUE ; ENTREPRISE DE DISTRIBUTION ; FABRICATION ; SERVICE CLIENTIndex. décimale : 123.33 COMMERCE DE DETAIL Résumé : Ouvrage sur le commerce de détail : performance, innovation, gestion de la marque. Management des circuits de distribution, pour le fabricant et le distributeur. Management multi-canal. E-commerce, services proposés et logistique. Note de contenu : Bibliogr. p. 226-231, glossaire, index Nombre d'accès : 1 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=582059 Retailing management / Michael LEVY / MCGRAW HILL (2018)
Titre : Retailing management Type de document : Livre Auteurs : Michael LEVY, Auteur ; Barton A. WEITZ, Auteur ; Dhruv GREWAL, Auteur Mention d'édition : 10e ed. Editeur : MCGRAW HILL Année de publication : 2018 Autre Editeur : IRWIN Importance : XXXIII; 670 p. ISBN/ISSN/EAN : 978-1-260-08476-4 Prix : 72 EUR Note générale : Bibliogr. fin chaque chap. Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management
COMMERCE DE DETAIL ; CONSOMMATEUR ; MARKETING STRATEGIQUE ; MONDIALISATION ; RESPONSABILITE SOCIALE DE L'ENTREPRISEIndex. décimale : 123.33 COMMERCE DE DETAIL Résumé : The primary objective in the ninth edition of Retailing Management is to inform students about the exciting new developments in the retail industry. Retailing has evolved into a high tech, global, growth industry. Retailers like Wal-Mart, Home Depot, Amazon, Starbucks, and Kroger are some of the most admired and sophisticated businesses in the world. The developments in the industry are providing challenging and rewarding opportunities for students interested in retailing careers and companies supporting the retail industry such as IBM, Procter & Gamble, and Google.
In preparing this edition, the authors focused on five important developments: (1) the use of big data and analytical methods for decision making, (2) the application of social media and smart phones for communicating with customers and enhancing their shopping experience, (3) the issues involved in utilizing a mobile channel and providing a seamless multichannel experience for customers, (4) the engagement in corporate social responsibility activities - the consideration of society when making business decisions, and (5) the impact of globalization on the retail industry.
We are pleased to announce the addition of Professor Dhruv Grewal, The Toyota Chair of Commerce and Electronic Business, and Professor of Marketing at Babson College to the Retailing Management author team. Dhruv brings years of academic experience to the project, as evidenced by dozens of retailing-related articles that he has co-authored. He also co-edited the Journal of Retailing from 2001 to 2007 with Michael Levy, a close colleague and collaborator for over 20 years.Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=484530 Exemplaires(2)
Code-barres Cote Support Localisation Section Disponibilité 052705 658.87 LEV Livre Library Campus de Reims Salle de lecture Exclu du prêt 052706 658.87 LEV Livre Library Campus de Reims Salle de lecture Exclu du prêt Retail management / Barry BERMAN / Pearson (2017)
Titre : Retail management : A Strategic Approach Type de document : Livre Auteurs : Barry BERMAN ; Joël R. EVANS ; Patrali CHATTERJEE Mention d'édition : 13th ed. Editeur : Pearson Année de publication : 2017 Importance : 572 p. Présentation : ill. ISBN/ISSN/EAN : 978-0-13-379684-1 Langues : Anglais (eng) Mots-clés : Management
COMMERCE DE DETAIL ; GESTION DE LA RELATION CLIENT ; INFORMATION DU CONSOMMATEUR ; STRATEGIEIndex. décimale : 123.33 COMMERCE DE DETAIL Résumé : Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry. Note de contenu : Glossaire, index Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=142535 Exemplaires(3)
Code-barres Cote Support Localisation Section Disponibilité J5399 123.33 BER Livre Library Campus de Rouen Salle de lecture Disponible J5400 123.33 BER Livre Library Campus de Rouen Salle de lecture Disponible J5401 123.33 BER Livre Library Campus de Rouen Salle de lecture Exclu du prêt
Titre : Retail management : A Strategic Approach Type de document : e-book Auteurs : Barry BERMAN ; Joël R. EVANS ; Patrali CHATTERJEE Mention d'édition : 13th ed. Editeur : Pearson Année de publication : 2017 Importance : 572 p. Présentation : ill. ISBN/ISSN/EAN : 978-1-292-21468-9 Langues : Anglais (eng) Mots-clés : Management
COMMERCE DE DETAIL ; GESTION DE LA RELATION CLIENT ; INFORMATION DU CONSOMMATEUR ; STRATEGIEIndex. décimale : 123.33 COMMERCE DE DETAIL Résumé : Retail Management: A Strategic Approach is built on the fundamental principle that retailers have to plan for and adapt to a complex, changing environment. Without a pre-defined and well-integrated strategy, retailers may flounder and be unable to cope with the environment that surrounds them. This text helps readers become good retail planners and decision makers. The 13th Edition incorporates updated data that reflects the current world economic climate, extensive coverage of omnichannel retailing, and many new vignettes, questions, and cases, so that students can thrive in today’s retailing industry. Note de contenu : Glossaire, index Nombre d'accès : 5 En ligne : https://neoma-bs.idm.oclc.org/login?url=https://bc.vitalsource.com/tenants/neoma [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=586870 Retailing management / Michael LEVY / MCGRAW HILL (2014)PermalinkLe commerce associé / Michel CHOUKROUN / PARIS : DUNOD (2013)PermalinkReshaping Retail / Stefan NIEMEIER / Sussex : WILEY (2013)PermalinkRetail and channel marketing / S. CASTALDO / Royaume-Uni : EDWARD ELGAR (2013)PermalinkLe retail aux Etats-Unis / Frank ROSENTHAL / EDITIONS KAWA (2013)PermalinkRetail management: / Barry BERMAN / PEARSON INTERNATIONAL EDITION (2013)PermalinkRetail management: / Barry BERMAN / PEARSON INTERNATIONAL EDITION (2013)PermalinkRetail Analytics : The Secret Weapon / Emmett COX / JOHN WILEY (2011)PermalinkThe retailing reader / John DAWSON / London : ROUTLEDGE (2008)PermalinkStrategic issues in international retailing / John DAWSON / London : ROUTLEDGE (2006)Permalink
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