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Titre : Liking Ike : Eisenhower, advertising, and the rise of celebrity politics Type de document : e-book Auteurs : David Haven BLAKE, Editeur : OXFORD UNIVERSITY PRESS Année de publication : 2016 Importance : 1 online resource (xiv, 281 pages) : Présentation : illustrations ISBN/ISSN/EAN : 978-0-19-027819-9 Langues : Anglais (eng) Mots-clés : Management
ELECTION ; ETATS-UNIS D'AMERIQUE ; PUBLICITEMots-clés candidats : Political culture History Election Political activity United States 20th century. 1952. 1956. Presidents Celebrities Politics and government 1953-1961. Résumé : Liking Ike examines the prominent role that celebrities and advertising agencies played in Dwight Eisenhower`s presidency. Guided by Madison Avenue executives and television pioneers, Eisenhower cultivated famous supporters as a way of building the broad-based support that had eluded Republicans for twenty years. It is customary to see the charismatic John F. Kennedy and his Rat Pack entourage as the beginning of presidential glamour in the United States, but from Walt Disney and Irving Berlin to Jimmy Stewart and Helen Hayes, celebrities regularly appeared in Eisenhower`s campaigns. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208970
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