5 recherche sur le mot-clé candidats 'Brand name products'   

Strategic brand management / Kevin Lane KELLER / Paris : Pearson (2019)  

Titre : Strategic brand management : building, measuring, and managing brand equity / Type de document : e-book Auteurs : Kevin Lane KELLER, Auteur Mention d'édition : 4th ed., Global ed. Editeur : Paris : Pearson Année de publication : 2019 Importance : 622 p. Présentation : col. ill., ports. (chiefly col.) ISBN/ISSN/EAN : 978-1-292-31499-0 Langues : Anglais (eng) Mots-clés : Management EQUITE ; MARQUE ; STRATEGIE Mots-clés candidats : Brand name products  Management. Index. décimale : E-book Résumé : For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include: Nombre d'accès : 5 En ligne : http://library.ez.neoma-bs.fr/login?url=https://ebookcentral.proquest.com/lib/ne [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=509641

Strategic brand management / Kevin Lane KELLER / Paris : Pearson (2013)  

Titre : Strategic brand management : building, measuring, and managing brand equity / Type de document : e-book Auteurs : Kevin Lane KELLER, Auteur Mention d'édition : 4th ed., Global ed. Editeur : Paris : Pearson Année de publication : 2013 Importance : 590 p. Présentation : col. ill., ports. (chiefly col.) ISBN/ISSN/EAN : 978-0-273-73788-9 Langues : Anglais (eng) Mots-clés : Management EQUITE ; MARQUE ; STRATEGIE Mots-clés candidats : Brand name products  Management. Index. décimale : E-book Résumé : For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include: Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158486

Fashion branding and communication / PALGRAVE (2017)  

Titre : Fashion branding and communication : core strategies of European luxury brands Type de document : e-book Auteurs : Byoungho, JIN ; Elena, CEDROLA (1965-) Editeur : PALGRAVE Année de publication : 2017 Importance : 185 p. Présentation : illustrations. ISBN/ISSN/EAN : 978-1-137-52343-3 Note générale : Series not currenly listed in LC authorities. Langues : Anglais (eng) Mots-clés : Management COMMUNICATION ; MARQUE ; MODE ; PRODUIT DE LUXE Mots-clés candidats : Fashion merchandising  Europe.  Europe  Brand name products  Branding (Marketing)  Luxuries Résumé : This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=207884

Luxury brands in China and India / Glyn ATWAL, / PALGRAVE (2017)  

Titre : Luxury brands in China and India Type de document : e-book Auteurs : Glyn ATWAL, ; Douglas, BRYSON Editeur : PALGRAVE Année de publication : 2017 Importance : 1 online resource 263 p. Présentation : illustrations ISBN/ISSN/EAN : 978-1-137-54715-6 Langues : Anglais (eng) Mots-clés : Management INDUSTRIE DU LUXE SECTEUR ; MARKETING INDUSTRIEL ; PRODUIT DE LUXE Mots-clés candidats : Luxury goods industry  China.  India.  Brand name products  Branding (Marketing) Résumé : This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=207911

Sustainable luxury brands / Cesare AMATULLI, / PALGRAVE (2017)  

Titre : Sustainable luxury brands : evidence from research and implications for managers Type de document : e-book Auteurs : Cesare AMATULLI, ; Matteo, DE ANGELIS ; Michele, COSTABILE ; Gianluigi, GUIDO Editeur : PALGRAVE Année de publication : 2017 Importance : 1 online resource : xv, 244 p. Présentation : illustrations. ISBN/ISSN/EAN : 978-1-137-60159-9 Note générale : Cesare Amatulli and Michele Costabile not currently listed in LC authorities. Palgrave Advances in Luxury not currently listed as series in LC authorities. Langues : Anglais (eng) Mots-clés : Management DEVELOPPEMENT DURABLE ; INDUSTRIE DU LUXE SECTEUR ; PRODUIT DE LUXE Mots-clés candidats : Social responsibility of business.  Management.  Social aspects.  Sustainability  Luxuries  Brand name products Résumé : This book counteracts the claim that luxury and sustainability are conflicting concepts, and contends that they can successfully co-exist. Discussing key characteristics of luxury such as craftsmanship and preservation of artisan skills, product quality and durability, and limited quantities of luxury goods, the authors argue that luxury brands are inherently sustainable from economic, social and environmental perspectives. Sustainable Luxury Brands gives a comprehensive overview of luxury to demonstrate this claim, also focusing on sustainable luxury from a consumer perspective. The authors furthermore compare and contrast sustainability within the mass market to the luxury sector, and present insights into current and upcoming topics in luxury research. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=207883