| Titre : |
Strategic brand management : building, measuring, and managing brand equity / |
| Type de document : |
e-book |
| Auteurs : |
Kevin Lane KELLER, Auteur |
| Mention d'édition : |
5th ed., Global ed. |
| Editeur : |
Paris : Pearson |
| Année de publication : |
2019 |
| Importance : |
622 p. |
| Présentation : |
col. ill., ports. (chiefly col.) |
| ISBN/ISSN/EAN : |
978-1-292-31499-0 |
| Langues : |
Anglais (eng) |
| Mots-clés : |
Management
EQUITE ; MARQUE ; STRATEGIE
|
| Mots-clés candidats : |
Brand name products Management. |
| Index. décimale : |
E-book |
| Résumé : |
For students, managers and senior executives studying Brand Management. Keller's market leading strategic brand management book provides insights into profitable brand strategies by building, measuring, and managing brand equity. The Global Edition strengthens relevance by using locally applicable examples that include Scoot, Hyundai, Etisalat, Qantas, Uniqlo, Mambo. This Global Edition has been edited to include enhancements making it more relevant to students outside the United States. The editorial team at Pearson has worked closely with educators around the globe to include: |
| Nombre d'accès : |
10 |
| En ligne : |
https://neoma-bs.idm.oclc.org/login?url=https://bc.vitalsource.com/tenants/neoma [...] |
| Permalink : |
https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577831 |
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