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Marketing strategy & competitive positioning / Graham J HOOLEY, / PEARSON ED. (2017)
Titre : Marketing strategy & competitive positioning Type de document : e-book Auteurs : Graham J HOOLEY, ; Brigitte, NICOULAUD ; Nigel, PIERCY ; John, RUDD Mention d'édition : Sixth edition. Editeur : PEARSON ED. Année de publication : 2017 Importance : 569 p. Présentation : illustrations ISBN/ISSN/EAN : 978-1-292-01731-0 Note générale : First edition. published in 1993 as: Competitive positioning : the key to marketing strategy / Graham J. Hooley and John A. Saunders.
Previous edition: 2012.
Langues : Anglais (eng) Mots-clés : Management
CONCURRENCE ; MARKETING STRATEGIQUE
Mots-clés candidats : Target marketing. Management. Marketing Business planning. Marketing. Résumé : Marketing Strategy and Competitive Positioning 6e deals with the process of developing and implementing a marketing strategy. The book focuses on competitive positioning at the heart of marketing strategy and includes in-depth discussion of the processes used in marketing to achieve competitive advantage. The book is primarily about creating and sustaining superior performance in the marketplace. It focuses on the two central issues in marketing strategy formulation - the identification of target markets and the creation of a differential advantage. In doing that, it recognises the emergence of new potential target markets born of the recession and increased concern for climate change; and it examines ways in which firms can differentiate their offerings through the recognition of environmental and social concerns. New to this edition * Updated to reflect the on-going global economic crisis and its impact on business and marketing. * New coverage including the impact of emerging market on innovation, the perverse customer as a market force, the new realities in competing through services and market analysis and segmentation. * Updated chapters on strategic customer management and strategic alliances. * Increased emphasis on competing through innovation including new business models such as Uber, Netflix and new types of retailing. * Updates vignettes at the beginning of chapters focusing on companies such as Amadeus, Mastercard and Samsung Pay and including discussion questions. * New cases throughout the book including Ryanair, Amazon and Lego. * Up-dated online resources include an Instructor's Manual and PowerPoint slides for instructors, along with additional case studies for students. The book is ideal for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management. Graham Hooley is Emeritus Professor of Marketing at Aston University. He is a past President of the European Marketing Academy, Fellow of the Chartered Institute of Marketing, British Academy of Management, EMAC and the Higher Education Academy. Brigitte Nicoulaud is Senior Teaching Fellow at Aston Business School. Nigel F. Piercy was previously Professor of Marketing & Strategic Management & Associate Dean at Warwick Business School, Warwick University. John M Rudd is a Professor of Marketing and Head of the Marketing Group at Warwick Business School. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : Strategic management / John L THOMPSON, / CENGAGE LEARNING (2017)
Titre : Strategic management : awareness and change Type de document : e-book Auteurs : John L THOMPSON, ; Jonathan M SCOTT (1975-) ; Frank, MARTIN (1946-) Mention d'édition : Eighth edition. Editeur : CENGAGE LEARNING Année de publication : 2017 Importance : 1 online resource 674 p. Présentation : illustrations ISBN/ISSN/EAN : 978-1-4737-2650-5 Langues : Anglais (eng) Mots-clés : Management
STRATEGIE ; MANAGEMENT
Mots-clés candidats : Strategic planning. Business planning. Résumé : This eighth edition of Strategic Management: Awareness and Change provides a comprehensive introduction to modern strategy. Thoroughly revised and updated to include the latest research in the field, the book covers all the main topics within strategic management to give students a comprehensive understanding of tomorrow's business world. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : Preparing effective business plans / Bruce R. BARRINGER / Paris : Pearson (2015)
Titre : Preparing effective business plans : an entrepreneurial approach Type de document : e-book Auteurs : Bruce R. BARRINGER, Auteur Mention d'édition : Second edition, Global edition. Editeur : Paris : Pearson Année de publication : 2015 Importance : 288 pages ISBN/ISSN/EAN : 978-1-292-05967-9 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
Mots-clés candidats : Business planning. Entrepreneurship. Index. décimale : E-book Résumé : For undergraduate and graduate courses in entrepreneurship This book is for the future entrepreneur who wants to understand the critical issues and feasibility of developing a business venture, while developing an extensive business plan. Teaching and Learning Experience This text will provide a better teaching and learning experience-for you and your students. Here's how: *Focus on the "Front End" of the Entrepreneurial Process: The entrepreneurial process is discussed and defined as part of the comprehensive business plan process. *Give Students a Solid Point of Reference: A business plan, for a fictitious company name Prime Adult Fitness, is built throughout the course of the book. *Present Special Insights on Presenting and Writing a Business Plan: The book provides tips and suggesting for presenting a business plan with confidence and pose and includes a 12 slide PowerPoint with suggestions on what to include on each slide. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink :