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Irrational persistence / Dave ZILKO / 2016
Titre : Irrational persistence : seven business secrets that turned a crazy startup into a 1 national brand Type de document : e-book Auteurs : Dave ZILKO Année de publication : 2016 Importance : xviii, 170 pages ISBN/ISSN/EAN : 978-1-119-24009-9 Note générale : Includes index. Langues : Anglais (eng) Mots-clés : Management
Mots-clés candidats : Snack food industry United States. Businesspeople Entrepreneurship. Success in business. Index. décimale : E-book Résumé : A modern-day Detroit success story that fuels the entrepreneurial fire Irrational Persistence tells the story of Garden Fresh Gourmet, and how two entrepreneurs turned a million-dollar debt to a 100-million-dollar annual revenue. Woody Allen famously said that 80 percent of success is just showing up; but any entrepreneur can tell you that it's the other 20 percent that's key. The founders of Garden Fresh took that old saying to heart, building so many strategic advantages into their products and business that their 'sales' team didn't have to do any selling they simply had to show up. In this book, you'll find out what kind of legwork goes into building a mega-success product, and the strategies, methods, and just plain stubbornness that helped two guys from Detroit build a market leader. Garden Fresh Gourmet is now the number-one fresh salsa in the US, shipping over a million units every week to Costco, Walmart, Whole Foods, and other national chains and it all began with two middle-aged guys with negative funds and plenty of ideas. This book shares their journey, insight, and passion to help you build a better business and take it to the top. * Learn how two entrepreneurs went from major debt to major revenue * Discover the key characteristics of a product that sells itself * Consider why selling out might not be the ultimate goal * Track a journey of 'irrational persistence' from rags to riches Garden Fresh Gourmet is an inspiration beyond the journey the way you run things at the top matters, too. Irrational Persistence shows you how to make the tough decisions, live with the sacrifices, and prioritize your values as you build your brand and just keep on going. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : How entrepreneurs do what they do / Royaume-Uni : EDWARD ELGAR (2013)
Titre : How entrepreneurs do what they do : case studies in knowledge intensive entrepreneurship Type de document : e-book Auteurs : Maureen D MCKELVEY, Éditeur scientifique ; Astrid Heidemann LASSEN, Éditeur scientifique Editeur : Royaume-Uni : EDWARD ELGAR Année de publication : 2013 Importance : xi, 218 pages ISBN/ISSN/EAN : 978-1-78100-550-7 Note générale : Index. Langues : Anglais (eng) Mots-clés candidats : Entrepreneurship Case studies. Businesspeople ENTREPRENEURSHIP EMPRENDIMIENTO ENTREPRENEURIAT Résumé : How entrepreneurs do what they do presents fourteen case studies of knowledge intensive entrepreneurship. The book focuses on 'doing', in essence, what happens when entrepreneurs are engaging practically in venture creation processes. Case studies can be used as a key element in learning and understanding what really occurs, as well as for illustrating theoretical points. This insightful book provides a series of in-depth case studies of knowledge intensive entrepreneurship from different industries to elucidate relevant phenomena and topics. They focus upon the venture creation process, involving close interactions between the individual, the company, and the external eco-system and environment. The cases primarily provide a managerial perspective on the process, from the sources of ideas, through opportunities and strategies, to outcomes and interactions with external networks. This enriching book will be relevant to academics and practitioners, as well as advanced students. The suggestions for further reflections can be used as inspiration for class discussions, Master thesis projects, academic research projects or stimulating successful entrepreneurship. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink :