6 recherche sur le mot-clé candidats 'CONSUMER BEHAVIOR'   

Perspectives on consumer choice / G. R FOXALL, / PALGRAVE (2016)  

Titre : Perspectives on consumer choice : from behavior to action, from action to agency Type de document : e-book Auteurs : G. R FOXALL, Editeur : PALGRAVE Année de publication : 2016 Importance : 1 online resource : 326 p. Présentation : illustrations. ISBN/ISSN/EAN : 978-1-137-50121-9 Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; PSYCHOLOGIE ; RECHERCHE Mots-clés candidats : Consumer behavior.  Psychological aspects.  Research.  Consumer behavior  Consumers Résumé : Evaluating the ways in which we construe consumer choice, this book examines the psychology, methods and realities of the role it plays for today`s consumer. Confronted by competing brands and products, services, and e-tailed opportunities that are but a click away, how does the consumer choose among them to achieve the particular array of goods to suit their lifestyle? Consumer researchers often seek to explain consumer choice by attributing it to beliefs, desires, attitudes, and intentions in the absence of any theoretical justification. Perspectives on Consumer Choice is the outcome of a research program that employs cognitive explanations in a responsible and disciplined way to genuinely elucidate consumer choice in social scientific terms. Employing a reasoned approach to understanding consumption, this book builds upon theoretical and empirical research in economic psychology, behavioral economics and philosophy as well as marketing and consumer research. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208898

Consumer behaviour / Michael SOLOMON / Paris : Pearson (2019)  

Titre : Consumer behaviour : a European perspective Type de document : e-book Auteurs : Michael SOLOMON, Auteur Mention d'édition : 7ème edition. Editeur : Paris : Pearson Année de publication : 2019 Importance : 706 p. ISBN/ISSN/EAN : 978-1-292-24546-1 Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; EUROPE Mots-clés candidats : Consumer behavior  Europe. Index. décimale : E-book Résumé : Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Soren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: *Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. *Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work. * Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. * New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. * Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon About the authors Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph's University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely used textbook, Marketing: Real People, Real Decisions. Gary J. Bamossy, Ph.D., is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. Soren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark, Odense. Margaret K. Hogg ,Ph.D., is Professor of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School. Nombre d'accès : 6 En ligne : http://search.ebscohost.com.library.ez.neoma-bs.fr/login.aspx?direct=true&db=nle [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577835

Consumer behaviour / Michael SOLOMON / Paris : Pearson (2016)  

Titre : Consumer behaviour : a European perspective Type de document : e-book Auteurs : Michael SOLOMON, Auteur Mention d'édition : Sixth edition. Editeur : Paris : Pearson Année de publication : 2016 Importance : xxv, 706 p. ISBN/ISSN/EAN : 978-1-292-11675-4 Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; EUROPE Mots-clés candidats : Consumer behavior  Europe. Index. décimale : E-book Résumé : Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Soren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: *Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. *Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work. * Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. * New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. * Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon About the authors Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph's University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely used textbook, Marketing: Real People, Real Decisions. Gary J. Bamossy, Ph.D., is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. Soren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark, Odense. Margaret K. Hogg ,Ph.D., is Professor of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158508

Consumer culture theory / EMERALD GROUP PUBLISHING (2016)  

Titre : Consumer culture theory Type de document : e-book Auteurs : Nil, TOULOUSE ; Diego, RINALLO (1973-) ; Russell W., BELK Editeur : EMERALD GROUP PUBLISHING Année de publication : 2016 Importance : 263 p. Présentation : illustrations. ISBN/ISSN/EAN : 978-1-78635-495-2 Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; CONSOMMATEUR Mots-clés candidats : Consumption (Economics)  Social aspects  Consumer behavior Index. décimale : 306.3 Résumé : The chapters in this volume are selected from the best papers presented at the 11th Annual Consumer Culture Theory Conference held in Lille, France in July 2016. The diverse interpretive research and theory represented in this volume provides the reader with intellectually stimulating opportunities to examine the intersections between a variety of topics that represent the cutting edge in consumer research. These studies draw on an array of qualitative methodologies and the substantive topics represent crucial issues for our times. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208989

Consumer culture and the media / Mehita IQANI / New York : PALGRAVE MACMILLAN (2012)  

Titre : Consumer culture and the media : magazines in the public eye Type de document : e-book Auteurs : Mehita IQANI, Auteur Editeur : New York : PALGRAVE MACMILLAN Année de publication : 2012 Importance : X ; 190 p. ISBN/ISSN/EAN : 978-1-137-27213-3 Note générale : Bibliogr. p.173-185. Index. Langues : Anglais (eng) Mots-clés candidats : Consumption (Economics)  Social aspects.  Consumer behavior  Psychological aspects.  Magazine covers  Mass media  Influence.  MEDIA  MEDIO DE COMUNICACIÓN  CONSUMER  CONSUMIDOR  CONSOMMATEUR  PRESS MAGAZINE  PRENSA REVISTA  PRESSE MAGAZINE Résumé : Consumer culture is synonymous with westernised societies. How did this particular ethic come to achieve so much success? This book argues that one reason is the seductive way in which it is promoted through the media. To demonstrate this, the book provides a detailed analysis of the case study of consumer magazine covers and argues that the ways magazines are displayed and sold in retail spaces, the literal glossiness of the texts, and the intertwined messages about sexiness, commodities and self-identity communicated by them combine to create a powerful and seductive advertisement for consumer culture. These strategies are not taken for granted, but questioned and put into the context of bigger scholarly debates about 'the public', 'power' and identity in neoliberal societies. Note de contenu : Acknowledgements List of figures Media in Consumer Culture: An Introduction The Public, Identity and Power in Mediated Consumer Culture A Research Approach for Mediated Consumer Culture Media Retail Spaces as Multimodal Spectacles: The Case of the Newsstand Glossiness in Hyperreal Celebrity Portraiture Commodity Choice and Commercial Heteroglossia in Consumer Media Sexiness and Selling: Consumerism's Pornographic Imagination Paper Mirrors: Images of Ideal Consumers Media Strategies for Selling Consumer Culture: a Conclusion References Index Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=110868

Mercator / Jacques LENDREVIE / PARIS : DUNOD (2012)  

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