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Titre : Luxury brands in China and India Type de document : e-book Auteurs : Glyn ATWAL, ; Douglas, BRYSON Editeur : PALGRAVE Année de publication : 2017 Importance : 1 online resource 263 p. Présentation : illustrations ISBN/ISSN/EAN : 978-1-137-54715-6 Langues : Anglais (eng) Mots-clés : Management
INDUSTRIE DU LUXE SECTEUR ; MARKETING INDUSTRIEL ; PRODUIT DE LUXEMots-clés candidats : Luxury goods industry China. India. Brand name products Branding (Marketing) Résumé : This book provides an analysis of the luxury industry in two of the world's biggest and evolving markets, and identifies and discusses the key issues and dynamics in transforming their luxury landscapes. By discussing the elements that are most likely to dominate boardroom agendas, the pragmatic implications for both strategic and marketing planning are made clear. Special emphasis is placed upon well-contemplated responses to luxury brand marketing challenges that executives are likely to face as they push their brands to adapt and thrive in these shifting markets. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=207911
Titre : Merchants of war and peace : British knowledge of China in the making of the Opium War Type de document : e-book Auteurs : Song-Chuan CHEN,, Auteur Editeur : Hong Kong University Press Année de publication : 2017 Importance : 241 pages Présentation : map (black and white) ISBN/ISSN/EAN : 978-988-8390-27-4 Langues : Anglais (eng) Mots-clés : Management
CHINE ; DROGUE ; GUERRE ; HISTOIRE ; ROYAUME UNIMots-clés candidats : China History Foreign relations Relations Great Britain. China. Opium War, 1840-1842. 1644-1912. Great Britain Index. décimale : 951.033 Résumé : Merchants of War and Peace challenges conventional arguments that the major driving forces of the First Opium War were the infamous opium smuggling trade, the defense of British national honor, and cultural conflicts between `progressive` Britain and `backward` China. Instead, it argues that the war was started by a group of British merchants in the Chinese port of Canton in the 1830s, known as the `Warlike Party`. Living in a period when British knowledge of China was growing rapidly, the Warlike Party came to understand China`s weakness and its members returned to London to lobby for intervention until war broke out in 1839. However, the Warlike Party did not get its way entirely. Another group of British merchants known in Canton as the `Pacific Party` opposed the war. In Britain, the anti-war movement gave the conflict its infamous name, the `Opium War`, which has stuck ever since. Using materials housed in the National Archives, UK, the First Historical Archives of China, the National Palace Museum, the British Library, SOAS Library, and Cambridge University Library, this meticulously researched and lucid volume is a new history of the cause of the First Opium War. Note de contenu : Glossaire. Bibliogr. Index. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=207907
Titre : Doing business in China for dummies Type de document : e-book Auteurs : Robert. COLLINS ; Carson. BLOCK Editeur : Sussex : WILEY Année de publication : 2007. Importance : xix, 364 p. ISBN/ISSN/EAN : 978-0-470-20920-2 Note générale : Includes index. Langues : Anglais (eng) Mots-clés candidats : International business enterprises China. Business etiquette China Commerce. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=110584
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