6 recherche sur le mot-clé candidats 'Europe.'   

Consumer behaviour / Michael SOLOMON / Paris : Pearson (2019)  

Titre : Consumer behaviour : a European perspective Type de document : e-book Auteurs : Michael SOLOMON, Auteur Mention d'édition : 7ème edition. Editeur : Paris : Pearson Année de publication : 2019 Importance : 706 p. ISBN/ISSN/EAN : 978-1-292-24546-1 Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; EUROPE Mots-clés candidats : Consumer behavior  Europe. Index. décimale : E-book Résumé : Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Soren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: *Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. *Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work. * Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. * New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. * Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon About the authors Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph's University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely used textbook, Marketing: Real People, Real Decisions. Gary J. Bamossy, Ph.D., is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. Soren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark, Odense. Margaret K. Hogg ,Ph.D., is Professor of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School. Nombre d'accès : 6 En ligne : https://neoma-bs.idm.oclc.org/login?url=http://search.ebscohost.com/login.aspx?d [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=577835

Consumer behaviour / Michael SOLOMON / Paris : Pearson (2016)  

Titre : Consumer behaviour : a European perspective Type de document : e-book Auteurs : Michael SOLOMON, Auteur Mention d'édition : Sixth edition. Editeur : Paris : Pearson Année de publication : 2016 Importance : xxv, 706 p. ISBN/ISSN/EAN : 978-1-292-11675-4 Note générale : Glossaire. Index. Langues : Anglais (eng) Mots-clés : Management COMPORTEMENT DU CONSOMMATEUR ; EUROPE Mots-clés candidats : Consumer behavior  Europe. Index. décimale : E-book Résumé : Consumer Behaviour: A European Perspective 6th Edition by Michael R. Solomon, Gary J. Bamossy, Soren T. Askegaard and Margaret K. Hogg Now in its sixth edition, Consumer Behaviour: A European Perspective provides a fully comprehensive, lively and engaging introduction to the behaviour of consumers in Europe and around the world. This text offers a cutting-edge overview of consumer behaviour and is ideal for second and third year undergraduates as well as master's students. The book links consumer behaviour theory with the real-life problems faced by practitioners in many ways: *Marketing opportunity, Marketing pitfalls and Multicultural dimensions boxes throughout the text illustrate the impact consumer behaviour has on marketing activities. *Consumer behaviour as I see it boxes feature marketing professionals talking about the relevance of consumer behaviour issues to their everyday work. * Brand new Case studies about European companies and topics give deep insights into the world of consumer behaviour. * New coverage of sustainable consumption, emerging technologies, social media and online behaviour is woven throughout this edition. * Online materials including multiple-choice questions and links to useful websites are available on the book's website at www.pearsoned.co.uk/solomon About the authors Michael R. Solomon, Ph.D., joined the Haub School of Business at Saint Joseph's University in Philadelphia as Professor of Marketing in 2006, where he also serves as Director of the Center for Consumer Research. He is also Professor of Consumer Behaviour at the Manchester Business School, The University of Manchester. In addition to this book, he is also the co-author of the widely used textbook, Marketing: Real People, Real Decisions. Gary J. Bamossy, Ph.D., is Clinical Professor of Marketing at the McDonough School of Business, Georgetown University, in Washington D.C. Soren Askegaard, Ph.D., is Professor of Marketing at the University of Southern Denmark, Odense. Margaret K. Hogg ,Ph.D., is Professor of Consumer Behaviour and Marketing in the Department of Marketing at Lancaster University Management School. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=158508

Corporate social responsibility and diversity management / SPRINGER-VERLAG FRANCE (2017)  

Titre : Corporate social responsibility and diversity management : theoretical approaches and best practices Type de document : e-book Auteurs : Katrin, HANSEN ; Cathrine, SEIERSTAD Editeur : SPRINGER-VERLAG FRANCE Année de publication : 2017 Importance : 288 p. Présentation : illustrations. ISBN/ISSN/EAN : 978-3-319-43564-0 Langues : Anglais (eng) Mots-clés : Management ALLEMAGNE ; ETATS-UNIS D'AMERIQUE ; INDE ; RESPONSABILITE SOCIALE DE L'ENTREPRISE ; ROYAUME UNI Mots-clés candidats : Diversity in the workplace  Europe. Index. décimale : 658.3008 Résumé : This book highlights the most critical aspects of diversity and their implications for Corporate Social Responsibility (CSR), examining them in a collection of conceptual and practical contributions from researchers and practitioners alike. In particular the book discusses good and best practices for diversity management and analyzes possible links between CSR and diversity within organizations. Examples are drawn from a diverse range of organizational settings including corporations, educational institutions and other (non-profit) organizations and in various countries, including Germany, the UK, the USA and India. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208907

Fashion branding and communication / PALGRAVE (2017)  

Titre : Fashion branding and communication : core strategies of European luxury brands Type de document : e-book Auteurs : Byoungho, JIN ; Elena, CEDROLA (1965-) Editeur : PALGRAVE Année de publication : 2017 Importance : 185 p. Présentation : illustrations. ISBN/ISSN/EAN : 978-1-137-52343-3 Note générale : Series not currenly listed in LC authorities. Langues : Anglais (eng) Mots-clés : Management COMMUNICATION ; MARQUE ; MODE ; PRODUIT DE LUXE Mots-clés candidats : Fashion merchandising  Europe.  Europe  Brand name products  Branding (Marketing)  Luxuries Résumé : This second volume in the Palgrave Studies in Practice: Global Fashion Management series focuses on core strategies of branding and communication of European luxury and premium brands. Brand is a critical asset many firms strive to establish, maintain, and grow. It is more so for fashion companies when consumers purchase styles, dreams and symbolic images through a brand. The volume starts with an introductory chapter that epitomizes the essence of fashion brand management with a particular emphasis on emerging branding practices, challenges and trends in the fashion industry. The subsequent five cases demonstrate how a family workshop from a small town can grow into a global luxury or premium brand within a relatively short amount of time. Scholars and practitioners in fashion, retail, branding, and international business will learn how companies can establish a strong brand identity through innovative strategies and management. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=207884

Macroeconomics / Olivier BLANCHARD / PEARSON ED. (2017)  

Titre : Macroeconomics : a European perspective Type de document : e-book Auteurs : Olivier BLANCHARD ; Alessia, AMIGHINI ; Francesco, GIAVAZZI Mention d'édition : 3rd edition. Editeur : PEARSON ED. Année de publication : 2017 Importance : 593 p. Présentation : illustrations (black and white, colour), maps (colour) ISBN/ISSN/EAN : 978-1-292-08575-3 Note générale : Revised edition of the authors' Macroeconomics, [2013]. Previous edition: 2013. Langues : Anglais (eng) Mots-clés : Management CROISSANCE ECONOMIQUE ; ECONOMIE NATIONALE ; PRODUIT NATIONAL Mots-clés candidats : Macroeconomics  Europe. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208979

Smart city / Renata Paola, DAMERI / Berlin : SPRINGER-VERLAG (2014)  

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