Résultat de la recherche
3 recherche sur le mot-clé candidats 'Export marketing'
Ajouter le résultat dans votre panier Affiner la recherche Générer le flux rss de la recherche
Partager le résultat de cette recherche Faire une suggestion
Titre : Global marketing Type de document : e-book Auteurs : Svend HOLLENSEN,, Auteur Mention d'édition : Seventh edition. Editeur : Harlow : : PEARSON EDUCATION, Année de publication : 2019 Importance : 873 p. Présentation : illustrations (colour), maps (colour) ISBN/ISSN/EAN : 978-1-292-25180-6 Note générale : Previous edition: 2014. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARKETING STRATEGIQUEMots-clés candidats : Export marketing. Export marketing Index. décimale : 658.84 Résumé : "All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the `Internet of Everything`, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing." Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University In this era of increased globalisation, if there`s one textbook that today`s students and tomorrow`s marketers need to read, it`s Svend Hollensen`s world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Now into its seventh edition, Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level. "The world today truly is flat, and a sound global perspective is an absolute must for all students. Svend Hollensen`s Global Marketing provides a thorough and comprehensive treatment that delivers on this need." Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph`s University, USA, and Professor of Consumer Behaviour, University of Manchester, UK "The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion." Elisabeth Gotze, Vienna University of Economics and Business "Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. " Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University Key Features include: * A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process * End of part and end of chapter case studies helping students to understand how the theory relates to real world application * Video case studies (available at www.pearsoned.co.uk/hollensen), showing how practitioners are using Global Marketing in their work Note de contenu : Index. Nombre d'accès : 3 En ligne : http://search.ebscohost.com.library.ez.neoma-bs.fr/login.aspx?direct=true&db=nle [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=582105
Titre : Global marketing Type de document : e-book Auteurs : Warren J. KEEGAN,, Auteur ; Mark C. GREEN, Auteur Mention d'édition : Ninth edition., Global edition. Editeur : Harlow : PEARSON Année de publication : 2017 Importance : 627 p. Présentation : illustrations, maps ISBN/ISSN/EAN : 978-1-292-15077-2 Note générale : Previous edition published: 2015. Langues : Anglais (eng) Mots-clés : Management
MARKETING STRATEGIQUEMots-clés candidats : Export marketing. Management. Export marketing International trade. Index. décimale : 658.8 Résumé : For courses in global marketing. Familiarizes Students with Global Marketing and the Global Business Environment Marking the 20th anniversary of this series of textbooks, this Ninth Edition of Global Marketing builds on the tradition and successes of previous editions. Its environmental and strategic approach outlines the major dimensions of the global business environment. In this edition, as in all previous editions, the authors` goal has been to write a book that`s authoritative in content yet relaxed and assured in style and tone. Students have consistently praised Global Marketing for its simple, readable language and clarity. The Ninth Edition brings global marketing out of the classroom and into the real world with up-to-date examples of questions, concerns, and crises facing global markets. New cases have been added while others have been revised as the text considers recent geopolitical developments and technological changes affecting global marketing. Note de contenu : Glossaire. Index. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159787
Titre : Global marketing Type de document : e-book Auteurs : Svend HOLLENSEN,, Auteur Mention d'édition : Seventh edition. Editeur : Harlow : : PEARSON EDUCATION, Année de publication : 2016 Importance : 873 p. Présentation : illustrations (colour), maps (colour) ISBN/ISSN/EAN : 978-1-292-10014-2 Note générale : Previous edition: 2014. Langues : Anglais (eng) Mots-clés : Management
GESTION DU MARKETING ; MARKETING STRATEGIQUEMots-clés candidats : Export marketing. Export marketing Index. décimale : 658.84 Résumé : "All good marketing is local. Global companies know this and are going "glocal".There is also a trend towards the `Internet of Everything`, which revolutionizes the whole marketing discipline. Svend Hollensen has captured all the latest trends very well with the new cases in his seventh edition of Global Marketing." Philip Kotler, S. C. Johnson & Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University In this era of increased globalisation, if there`s one textbook that today`s students and tomorrow`s marketers need to read, it`s Svend Hollensen`s world renowned text. For over fifteen years Global Marketing has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world. Now into its seventh edition, Global Marketing continues to be the most up-to-date and thorough text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. This seventh edition expands on a number of new topics, including: shared economy solutions, social media, e-services and smartwatch app marketing, as well as many more. It is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who want to take their global marketing strategies to the next level. "The world today truly is flat, and a sound global perspective is an absolute must for all students. Svend Hollensen`s Global Marketing provides a thorough and comprehensive treatment that delivers on this need." Michael R. Solomon, Professor of Marketing, Haub School of Business, Saint Joseph`s University, USA, and Professor of Consumer Behaviour, University of Manchester, UK "The best textbook on global marketing I have come across! The case studies, many of them available online, provide an excellent basis for class discussion." Elisabeth Gotze, Vienna University of Economics and Business "Excellent level of detail in each chapter to support learning around strategic global marketing decisions. The video case studies are a huge bonus and really help to bring the subject alive. " Giovanna Battiston, Senior Lecturer in Marketing, Sheffield Hallam University Key Features include: * A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process * End of part and end of chapter case studies helping students to understand how the theory relates to real world application * Video case studies (available at www.pearsoned.co.uk/hollensen), showing how practitioners are using Global Marketing in their work Note de contenu : Index. Nombre d'accès : 10 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=207876
LIBRARY - Campus Rouen
NEOMA Business School
pmb
-
59 Rue Taittinger, 51100 Reims
-
00 33 (0)3 26 77 46 15
Library Campus Reims
-
1 Rue du Maréchal Juin, BP 215
76825 Mont Saint Aignan cedex -
00 33 (0)2 32 82 58 26