2 recherche sur le mot-clé candidats 'Fashion merchandising.'   

Handbook of research on global fashion management and merchandising / BUSINESS SCIENCE REFERENCE (2016)  

Titre : Handbook of research on global fashion management and merchandising Type de document : e-book Auteurs : Alessandra, VECCHI ; Chitra, BUCKLEY (1959-) Editeur : BUSINESS SCIENCE REFERENCE Année de publication : 2016 Importance : 799 p. Présentation : illustrations. ISBN/ISSN/EAN : 978-1-5225-0111-4 Note générale : "This book explores the various facets of effective management procedures within the fashion industry, featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology". Langues : Anglais (eng) Mots-clés : Management INDUSTRIE ; MARQUE ; MODE Mots-clés candidats : Fashion merchandising.  Business logistics.  Branding (Marketing) Résumé : Innovation and novel leadership strategies have aided the successful growth of the fashion industry around the globe. However, as the dynamics of the industry are constantly changing, a deficit can emerge in the overall comprehension of industry strategies and practices. The Handbook of Research on Global Fashion Management and Merchandising explores the various facets of effective management procedures within the fashion industry. Featuring research on entrepreneurship, operations management, marketing, business modeling, and fashion technology, this publication is an extensive reference source for practitioners, academics, researchers, and students interested in the dynamics of the fashion industry. Nombre d'accès : Illimité En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208972

Luxury fashion retail management / Berlin : SPRINGER-VERLAG (2017)  

Titre : Luxury fashion retail management Type de document : e-book Auteurs : Tsan-Ming, CHOI ; Bin, SHEN Editeur : Berlin : SPRINGER-VERLAG Année de publication : 2017 Importance : 1 online resource (200 pages) : Présentation : illustrations (black and white, colour). ISBN/ISSN/EAN : 978-981-10-2976-9 Note générale : Series traced to publisher's website. Langues : Anglais (eng) Mots-clés : Management INDUSTRIE DU LUXE SECTEUR ; MANAGEMENT ; PROMOTION DES VENTES Mots-clés candidats : Sales management.  Marketing.  Management.  Luxuries  Clothing trade  Fashion merchandising. Résumé : Using various research methodologies, such as reviews, case studies, analytical modeling and empirical studies, this book investigates luxury fashion retail management and provides relevant insights, which are beneficial to both industrialists and academics. Readers gain an understanding of luxury fashion retailing, including proper operations and strategic management, which now are the most crucial items on the luxury fashion industry's senior management agenda. Nombre d'accès : 2 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=208889