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Global advertising in a global culture / Thomas H. P GOULD, / ROWMAN AND LITTLEFIELD PUBLISHERS (2015)
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Titre : Global advertising in a global culture Type de document : e-book Auteurs : Thomas H. P GOULD, Editeur : ROWMAN AND LITTLEFIELD PUBLISHERS Année de publication : 2015 Importance : 1 online resource 235 p. ISBN/ISSN/EAN : 978-0-8108-8644-5 Langues : Anglais (eng) Mots-clés : Management
COMPORTEMENT DU CONSOMMATEUR ; CONSOMMATEUR ; PUBLICITEMots-clés candidats : Advertising History. Social aspects. Internet advertising. Globalization Culture and globalization. Résumé : Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as such, it not only builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly targeted mobile and social marketing is transforming local and regional cultures into a new mix of global branding and individualized micro-space. Gould examines how advertising professionals negotiate these rocky and quickly-changing cultural terrains. He also explores how advertising-an increasingly global form of communication-is becoming a platform for change at the individual level, and as a direct consequence, at the social and political levels. Nombre d'accès : 1 En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=209001
Titre : Capital without borders : wealth managers and the one percent Type de document : e-book Auteurs : Brooke HARRINGTON, Auteur Editeur : HARVARD UNIVERSITY PRESS Année de publication : 2016 Importance : 392 p. ISBN/ISSN/EAN : 978-0-674-97361-9 Note générale : Index. Langues : Anglais (eng) Mots-clés : Management
ECONOMIE INTERNATIONALE ; FINANCE INTERNATIONALE ; PRODUIT NATIONALMots-clés candidats : Financial planners. Economic aspects. Moral and ethical aspects. Globalization Wealth. Wealth Income distribution. International finance. Index. décimale : E-book Résumé : How do the one percent keep getting richer despite financial crises and the myriad of taxes on income, capital gains, and inheritance? Brooke Harrington interviewed professionals who specialize in protecting the fortunes of the world’s richest people: wealth managers. To gain access to their tactics and mentality, she trained to become one of them. Nombre d'accès : Illimité En ligne : http://www.vlebooks.com/vleweb/product/openreader?id=Neoma&accId=9169105&isbn=97 [...] Permalink : https://cataloguelibrary.neoma-bs.fr/index.php?lvl=notice_display&id=159718
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